100 Best Research Books of All Time

Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

Tony RobbinsAnother book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. (Source)

Jimmy FallonI read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

Carl ZimmerYes. This is a fascinating book on so many different levels. It is really compelling as the story of the author trying to uncover the history of the woman from whom all these cells came. (Source)

A.J. JacobsGreat writer. (Source)

Simon Sinekeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead.... (Source)

Jason FriedA good book I’d recommend is “Quiet” by Susan Cain. (Source)

James AltucherProbably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers... (Source)

Mark MansonI read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). (Source)

Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)

Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] On Writing: A Memoir Of The Craft by Stephen King, [...] (Source)

Ray DalioThe book I’d give [every graduating senior in college or high school] would be [...] Joseph Campbell’s 'Hero of a Thousand Faces'. It's little bit dense but it’s so rich, so it’s a good one. (Source)

Darren Aronofsky[I'm] totally part of his cult. Because I believe in that hero’s journey. (Source)

Kyle RussellBook 28 Lesson: Embedded in human psychology (and the resulting symbolism we find compelling) is a wish for our struggles to be meaningful, for our suffering to have value, for our effort to pay off for ourselves and those we love - and to then be recognized for it. https://t.co/lWgr4k7d8Y (Source)

Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Matthew GreenReading The Body Keeps the Score was a eureka moment for me. (Source)

Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

Tony Robbins[Tony Robbins recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Bill GatesOne of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Mark ZuckerbergI read The New Jim Crow, a study of how the U.S. justice system disproportionately criminalizes and jails blacks and Latinos. Making our criminal justice system fairer and more effective is a huge challenge for our country. I’m going to keep learning about this topic, but some things are already clear: We can’t jail our way to a just society, and our current system isn’t working (adapted with... (Source)

Peter TeminThe new Jim Crow that Michelle Alexander is talking about is mass incarceration. (Source)

James RandiFirst of all, Carl was my very good friend, and we had a lot of confidences over the years. He was the epitome of the scientific mind and the scientific thinker. In The Demon-Haunted World, one of his later books, he investigates pseudoscience, frauds and fakes, and the mistakes that scientists made over the years. It’s very comprehensive. He had a whole chapter devoted to “Carlos” – or Jose... (Source)

Philip PlaitHe holds your hand and shows you the wonders of science and the universe. The Demon-Haunted World is probably his best book. (Source)

Dallas Campbell@TheChilterns Even if you profoundly disagree with Clarke, it’s very detailed. The classic is of course ‘The Demon Haunted World’ by Carl Sagan. When I’m Prime Minister it will be compulsory reading at school! Best book on what science is/isn’t and why we think the way we do. 👍 (Source)

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Dan HooperEverybody knows Hawking’s greatest contributions: understanding that black holes radiate light and other particles, that they contain entropy and all these things that no one imagined before him. Hawking and Roger Penrose also worked out the Big Bang singularity, the very moment of creation. To hear him describe some of these things with his own word choices, his own phrasing—not to mention his... (Source)

Adam Hart-DavisWhen Stephen Hawking wrote A Brief History of Time..his publisher told him that every equation he left in would halve the number of readers (Source)

Tobi Lütke[My] most frequently gifted book is [this book] because I like good writing. (Source)

Bill NyeThis is my guide. I accept that I’ll never write anything as good as the introductory essay by [the author]. It’s brilliant. (Source)

Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)

Jon NajarianI believe both the corona virus and ebola have a bat connection. Scary, but great book on ebola: Hot Zone by Richard Preston https://t.co/jGEjbrB7pZ (Source)

Pierre Haski@ChuBailiang The hot zone, it made my days during SARS in Beijing, a great book! https://t.co/8E8AYgIhp7 (Source)

Malcolm GladwellI don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. (Source)

Daymond JohnI love newer books like [this book]. (Source)

James Altucher[James Altucher recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

Bill GatesFascinating.... Lays a foundation for understanding human history. (Source)

Daniel EkA brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. (Source)

Yuval Noah HarariA book of big questions, and big answers. The book turned me from a historian of medieval warfare into a student of humankind. (Source)

Susan CainI love [this book]. Such a good book. (Source)

Timothy FerrissBird by Bird is one of my absolute favorite books, and I gift it to everybody, which I should probably also give to startup founders, quite frankly. A lot of the lessons are the same. But you can get to your destination, even though you can only see 20 feet in front of you. (Source)

Ryan HolidayIt was wonderful to read these two provocative books of essays by two incredibly wise and compassionate women. [...] Anne Lamott’s book is ostensibly about the art of writing, but really it too is about life and how to tackle the problems, temptations and opportunities life throws at us. Both will make you think and both made me a better person this year. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

Drew HoustonIt’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. (Source)

Sharon Salzberg[Sharon Salzberg recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Roxana Bitoleanu[One of the books recommends to young people interested in her career path.] (Source)

Daymond JohnThe main takeaway from [this book] was goal-setting. It was the fact that if you don't set a specific goal, then how can you expect to hit it? (Source)

Mark Moses[ listing the books that had the biggest impact on him] (Source)

Sa ElAnother book all about how to obtain financial success by changing how you think and how to change your actions based on that thinking pattern, mindset is the first thing that must change if you want to build a business. (Source)

Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] [...] Grit by Angela Duckworth (Source)

Bogdan LucaciuGrit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” (Source)

Stephen LewWhen asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. (Source)

Jonathan GloverKay Redfield Jamison is a psychologist who has co-authored the major psychiatric textbook on manic depression. It authoritatively covers every aspect of the science, from genetics to pharmacology, and also has chapters on the links with creativity and on what the illness feels like. The chapters on the subjective experience are enriched with vivid quotations from patients. In her autobiography,... (Source)

Tanya ByronThis is a divine book. A patient of mine who suffers with a bipolar illness, an absolutely inspiring young genius, recommended it to me. So I read it, and then we discussed it in a lot of our sessions together. (Source)

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

Barack ObamaThe president also released a list of his summer favorites back in 2015: All That Is, James Salter The Sixth Extinction, Elizabeth Kolbert The Lowland, Jhumpa Lahiri Between the World and Me, Ta-Nehisi Coates Washington: A Life, Ron Chernow All the Light We Cannot See, Anthony Doerr (Source)

Jack DorseyQ: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! (Source)

Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

Mark ZuckerbergIt's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this... (Source)

Tim O'ReillyThe Structure of Scientific Revolutions, by Thomas Kuhn. Kuhn introduced the term "paradigm shift" to describe the changeover from Ptolemaic to Copernican astronomy. But the book is far more than a classic in the history of science. It's also a book that emphasizes how what we already believe shapes what we see, what we allow ourselves to think. I've always tried to separate seeing itself from... (Source)

Andra ZahariaI’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind... (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] On the Origin of Species (Darwin) [to learn of our kinship with all other life on Earth]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Mark KurlanskyIt is one of the most important books written, and I always urge people to read it. (Source)

Darren Aronofsky[Darren Aronofsky recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Casey NeistatAside from The Autobiography of Malcolm X, Casey's favorite book is The Second World War by John Keegan. (Source)

Ryan HolidayI forget who said it but I heard someone say that Catcher in the Rye was to young white boys what the Autobiography of Malcolm X was to young black boys. Personally, I prefer that latter over the former. I would much rather read about and emulate a man who is born into adversity and pain, struggles with criminality, does prison time, teaches himself to read through the dictionary, finds religion... (Source)

Keith EllisonMalcolm X is somebody that everybody in America’s prisons today could look at and say, ‘You know what, I can emerge, I can evolve' (Source)

Alan KayA few more books like this, and by the time I got to first grade I had been ruined for the 'single book - single truth' ideas of school and church. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Bill GatesI loved [this] brilliant book about cancer. (Source)

Timothy J. JorgensenA tremendous amount of cancer biology comes through in that book through the eyes of the victims and the people up close and personal. (Source)

Richard BransonI certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all... (Source)

Bill GatesHarari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. (Source)

Vinod KhoslaNot that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. (Source)

Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)

Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)

Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)

Yuval Noah HarariThe most prophetic book of the 20th century. Today many people would easily mistake it for a utopia. (Source)

Ellen Wayland-SmithIt is a hilarious, and also very prescient, parody of utopias. Huxley goes back to the idea that coming together and forming a community of common interests is a great idea – it’s the basis of civil society. At the same time, when communities of common interests are taken to utopian degrees the self starts to dissolve into the larger community, you lose privacy and interiority; that becomes... (Source)

John QuigginThe lesson I draw from this is that the purpose of utopia is not so much as an achieved state, as to give people the freedom to pursue their own projects. That freedom requires that people are free of the fear of unemployment, or of financial disaster through poor healthcare. They should be free to have access to the kind of resources they need for their education and we should maintain and... (Source)

Austin KleonUnsolicited, but here’s my advice for visual thinkers (and others) who want to be better writers: [...] Cartoonists, because their work demands work from two disciplines (writing/art, poetry/design, words/pictures), are highly instructive when it comes to visual people learning to write, writers learning to make art, etc. (Check out Scott McCloud’s Understanding Comics for more.) (Source)

Will BrookerUnderstanding Comics is a book about how comics work, told in comic form. It’s very accessible, it’s for the general reader and is about comics in general, not just superhero comics. It explores areas like pacing and editing – how motion can be created through static panels on a page, and how arranging those panels in different ways, or drawing in different styles, or combining text and image,... (Source)

Grady BoochI read this several years ago but — much like Orwell’s 1984 — it seems particularly relevant given our current political morass. (Source)

Cliff Bleszinski@HandmaidsOnHulu Done. Love the show, book is a classic, can't wait for season 2. (Source)

Jason Kottke@procload Not super necessary, since you've seen the TV show. This first book is still a great read though...different than the show (tone-wise more than plot-wise). (Source)

Amanda Palmer[Amanda Palmer recommended this book in the book "Tools of Titans".] (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

David GoldbergWhat I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. (Source)

Adam Conover@TheBaltimoreSon @CharlesCMann Sure it! A total revolution in my understanding of history, all in one book. Amazing stuff. (Source)

Scott KeyesIt’s one of those books that takes everything you thought you knew about the history of European colonialists and indigenous groups in the Americas and turns it on its head. Just a fascinating deep-dive into early American history that questions a lot of dogma we were taught in school. (Source)

Colin CallowayThe book provides a huge hemispheric overview. (Source)

Naval RavikantI’m rereading The Power of Myth by Joseph Campbell. Sometimes I think it’s better to just to reread the greats than it is to read something that’s not as great. (Source)

Bryan CallenJoseph Campbell was the first person to really open my eyes to [the] compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, [realizing] how vast this world is, and how similar and how different we are. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

Mark MansonI read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). (Source)

Tim O'ReillyOn Writing Well, by William Zinsser. I wouldn't say this book influenced me, since my principles of writing were established long before I read it. However, it does capture many things that I believe about effective writing. (Source)

Derek SiversGreat blunt advice about writing better non-fiction. So inspiring. (Source)

Irina BotnariI’m reading more books at the same time. Guilty. Some of them are Tools of Titans - Tim Ferriss, My Berlin Child – Anne Wiazemsky, Women who Run with the Wolves - Clarissa Pinkola Estés. Tim is full of lessons to learn, remember & implement, I’ll see what the rest of the books will unfold. (Source)

Konnie Huq@FenTiger697 @WokingAmnesty @CCriadoPerez @Hatchards @radioleary Brilliant book by the brilliant @CCriadoPerez 😍 (Source)

Feminist Next Door@Rockmedia Awesome book (Source)

Nigel ShadboltInvisible Women is an exposé of just how much of the world around us is designed around the default male. Deploying a huge range of data and examples, Caroline Criado Perez, who is a writer, broadcaster and award winning campaigner, presents on overwhelming case for change. Every page is full of facts and data that support her fundamental contention that in a world built for and by men, gender... (Source)

Mike MonteiroHello. @mulegirl’s revised, expanded, even more good edition of the world’s best research book, Just Enough Research, dropped today. Buy it for yourself, or buy it for everyone in your company, and you’ll make better things. https://t.co/7U4xcCu2ez (Source)

Daniel BurkaAwesome! @mulegirl's excellent new book, Conversational Design, is now available from @abookapart. My blurb even made it in! "This book cuts through the fluff and buzzwords to get straight to the point..." https://t.co/0oeD5J0OSH (Source)

Tim Kastelle“A large corporation is more like Australia: it’s impossible to see the whole landscape at once and there are so many things capable of maiming or killing you.” Just Enough Research by ⁦@mulegirl⁩ is a fantastic book - highly recommended. https://t.co/t11yOVeqNc (Source)

Eric RipertA fascinating study and still wholly relevant. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Prince (Machiavelli) [to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Ryan HolidayOf course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who... (Source)

Mark ZuckerbergMy second book of the year is The Better Angels of Our Nature by Steven Pinker. It's a timely book about how and why violence has steadily decreased throughout our history, and how we can continue this trend. Recent events might make it seem like violence and terrorism are more common than ever, so it's worth understanding that all violence -- even terrorism -- is actually decreasing over time.... (Source)

Eric SchmidtWhen you finish [this book], which takes a long time, you conclude that the world is in a much, much better place than it has been in the past. (Source)

Bill GatesYong succeeds in his intention to give us a 'grander view of life' and does so without falling prey to grand, unifying explanations that are far too simplistic. He presents our inner ecosystems in all their wondrous messiness and complexity. And he offers realistic optimism that our growing knowledge of the human microbiome will lead to great new opportunities for enhancing our health. (Source)

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

Bill LiaoThe human world occurs in language so best get good at it! (Source)

Neville MedhoraIt takes you through 11 different 'archetypes' of screenplays you can write, and the exact elements each needs to be a great story. (Source)

Bill GatesI found this to be an interesting follow-up to the excellent Guns, Germs, and Steel. It examines the downfall of some of history's greatest civilizations. (Source)

Matthew YglesiasI wanted to get a book on my list that is actually enjoyable to read, so not everything is quite so dry and dull as a narrative. I also wanted to include something that reflects the growing importance of environmental and ecological concerns to progressive politics in America. This is relatively new to the agenda – it’s only been in the last 30 to 35 years. But going forward, one of the most... (Source)

Stefan LessardHe should read this book I’m almost finished with. Jared Diamond is one of my favorite historical authors. https://t.co/f9JLYlsc4v https://t.co/KtPgMZaWen (Source)

Mark KurlanskyI love this book. Brian Greene makes quantum physics and Einstein’s theory of relativity really make sense, so you can understand something which nobody seems to understand (Source)

Tom ClarkeThis book is perhaps the public debut of string theory – an attempt to explain how the best of the big and the small theories might be linked to explain the entire universe. (Source)

Steven GubserThe book works at many levels – I gave a copy to my mom when it came out, and I also received very positive impressions about the book from Norman Ramsey, who is a Nobel Prize physicist at Harvard. So it’s a great achievement, and part of why it’s a great achievement is that it covers not only string theory but also the accepted pillars of 20th-century theoretical physics, namely, quantum... (Source)

Jon CalameWe looked into divided cities not because we had a morbid fascination with these traumatised cities, but because they seemed to be a keyhole through which you could glimpse this larger phenomenon relatively clearly. (Source)

Chase Jarvis[Chase Jarvis recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)

AnneMarie SchindlerI suggest these [books] because they really open up 'how' you think about life and in turn work, success/challenges/setbacks, and in general, yourself. I believe that the more you can understand yourself and broaden your approach to work, the easier it will be to find work that energizes you. Finally, I'm a team player at heart, and love working with others to achieve a huge goal so a portion of... (Source)

Lisa LingI credit this book with propelling me to dig deeper, and to not always believe the narrative. (Source)

Alex HonnoldTotally changed the way I look at politics. (Source)

Bill GatesIf you want a good understanding of how the issues that cause poverty are intertwined, you should read this book about the eviction crisis in Milwaukee. Desmond has written a brilliant portrait of Americans living in poverty. He gave me a better sense of what it is like to be poor in this country than anything else I have read. (Source)

Satya NadellaNadella is using this season to learn more in a variety of subjects. By the looks of it, he is interested in, among other things, virtual reality, the refugee crisis, and housing for the urban poor. (Source)

Noah KaganSurprising insights into the lives of people who were evicted. I make a lot of assumptions about these people. Turns out I was wrong WHY they get evicted. (Source)

Timothy FerrissI agree wholeheartedly with a lot of the co-opted science, which people can read a book called Bad Science, which is by a doctor named Ben Goldacre. It’s great. (Source)

Tim HarfordThis book changed the way I thought about my own writing and it changed the way I thought about the world. It really is one of the best books I have ever read. (Source)

Sarah-Jayne BlakemoreIt’s just a brilliant book, and he’s a fearless defender of science. (Source)

Maria PopovaTim Ferriss: "If you could guarantee that every public official or leader read one book, what would it be?": "The book would be, rather obviously, Plato's The Republic. I'm actually gobsmacked that this isn't required in order to be sworn into office, like the Constitution is required for us American immigrants when it comes time to gain American citizenship." (Source)

Rebecca GoldsteinLiving today in Trump’s America, I am constantly reminded of specific passages in the Republic, most saliently his warnings of how a demagogue might arise in the midst of a democracy by fanning up resentments and fears. (Source)

David Heinemeier HanssonI’m about a third through this and still can’t tell whether Plato is making a mockery of Socrates ideas for the idyllic society or not. So many of the arguments presented as Socrates’ are so tortured and with so disconnected leaps of logic that it’s hard to take it at face value. Yet still, it’s good fun to follow the dialogue. It reads more like a play than a book, and again, immensely... (Source)

Bill GatesI picked this one up after seeing it on a Wall Street Journal list of good books for investors. It was first published in 1954, but it doesn’t feel dated (aside from a few anachronistic examples—it has been a long time since bread cost 5 cents a loaf in the United States). In fact, I’d say it’s more relevant than ever. One chapter shows you how visuals can be used to exaggerate trends and give... (Source)

Tobi LütkeWe all live in Malcolm’s world because the shipping container has been hugely influential in history. (Source)

Jason ZweigThis is a terrific introduction to critical thinking about statistics, for people who haven’t taken a class in statistics. (Source)

Bianca BelairFor #BHM I will be sharing some of my favorite books by Black Authors 27th Book: Stamped from the Beginning Written by: @DrIbram When I found this book I couldn’t believe that I had never learned about the information in this book. A book everyone should read. Eye-opening! https://t.co/pLaifB8DFI (Source)

Bryony GordonAs a teenage girl, you have to read The Bell Jar. It’s a rite of passage. (Source)

The CEO Library Community (through anonymous form)One of the best 3 books I've read in 2019 (Source)

Tim KendallDespite its subject matter, The Bell Jar is often a very funny novel. Perhaps we miss it because the pall of Plath’s biography descends across the whole work and reputation. But The Bell Jar is viciously funny. There are people still alive today who won’t talk about it because they were so badly hurt by Plath’s portrayal of them. (Source)

Elizabeth C. MclaughlinI've recommended the book White Fragility on here many times, and this interview is a great place to start. If you're a white person who believes you're not racist, please read this article. And then go read the book. https://t.co/S5plH3wS5m (Source)

Marshall Kirkpatrick@jhagel This is a great book btw! (Source)

Todd Nesloney@SarahSuggs13 I love that book, have spoken with the author, and did an entire staff book study. Again, had you even tried to see my work that I do, you'd have learned that. You seek to divide and that is it. Great lesson for our students. (Source)

Steve Jurvetson[Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Seth GodinIn the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. (Source)

Kevin KellyOver the years, I kept finding myself returning to its insights, and each time I would arrive at them at a deeper level. (Source)

Sarah-Jayne BlakemoreThe book is great because Simon Singh has this ability to write about the driest and most complex scientific or mathematical concepts and issues, and somehow make them come alive. (Source)

Kirk BorneNew Perspective on Fermat's Last Theorem: https://t.co/YeaHQ6iadB by @granvilleDSC @DataScienceCtrl #abdsc #Mathematics See the best-selling book "Fermat's Enigma: The Epic Quest to Solve the World's Greatest Mathematical Problem": https://t.co/dqenmvUw0A by @SLSingh https://t.co/deyMhQTQLU (Source)

Bill GatesAnyone interested in politics may be attracted to Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don't. Silver is the New York Times columnist who got a lot of attention last fall for predicting—accurately, as it turned out–the results of the U.S. presidential election. This book actually came out before the election, though, and it’s about predictions in many... (Source)

Carol DweckFor me it was exciting to read this book because while my research shows a growth mindset is really good for you, this book shows that a growth mindset also has a strong basis in modern neuroscience. It illustrates, though fascinating case histories and descriptions of recent research, the amazing power of the brain to change and even to reorganise itself with practice and experience. (Source)

Naveen JainI think the book that I really, really enjoy was, "The Brain That Changes Itself." It's all about neuroplasticity, you'd really love that book. (Source)

Bogdana ButnarI don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... (Source)