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Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]
Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]
Immensely helpful and illuminating to any aspiring writer, Stephen King’s critically lauded, classic bestseller shares the experiences, habits, and convictions that have shaped him and his work.
"Long live the King" hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.
I read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). [source]
Alina Varlanuta
My professional path – copywriting – somehow intertwines with my unprofessional (hahaha) path – writing so I would recommend reading literature for both. Somehow reading and writing are two ways of doing the same thing: storytelling (even when you read you tell yourself a story in your own voice, bringing your personal emotion and empathy to the story you’re reading). The only difference is that when I’m reading, panic is far away from me, in a safe place. Nevertheless, the words below helped me rewrite and think twice before adding an exclamation point: On Writing by Stephen King. [source]
Andrew Cowan
Yes. It is a surprise to a lot of people that this book is so widely read on university campuses and so widely recommended by teachers of writing. Students love it. It’s bracing: there’s no nonsense. He says somewhere in the foreword or preface that it is a short book because most books are filled with bullshit and he is determined not to offer bullshit but to tell it like it is. [source]
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The Demon-haunted World: Science As a Candle in the Dark
How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions.
Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today’s so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms.
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Recommended by Dallas Campbell, Edip Yüksel, James Randi, and 2 others.
Dallas Campbell
@TheChilterns Even if you profoundly disagree with Clarke, it’s very detailed. The classic is of course ‘The Demon Haunted World’ by Carl Sagan. When I’m Prime Minister it will be compulsory reading at school! Best book on what science is/isn’t and why we think the way we do. 👍 [source]
Edip Yüksel
For Philosophy of Science class, I am now using Carl Sagan's book as the REQUIRED text book. Instead of bombarding students with terminology and names, we should let them enjoy the dancing of synapses in their own 3-pound grey jelly. In this thread I will share quotes from Sagan. https://t.co/rBEPVvEiuO [source]
James Randi
First of all, Carl was my very good friend, and we had a lot of confidences over the years. He was the epitome of the scientific mind and the scientific thinker. In The Demon-Haunted World, one of his later books, he investigates pseudoscience, frauds and fakes, and the mistakes that scientists made over the years. It’s very comprehensive. He had a whole chapter devoted to “Carlos” – or Jose Alvarez, who travelled all over the world doing this act as a fake psychic, and then revealed the whole thing on Australian television. Carl was quite taken with that story, and he and Jose spent a couple of hours together at a scientific conference that they both attended. [source]
Man's Search for Meaning has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 psychiatrist Viktor Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the stories of his many patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory—known as logotherapy, from the Greek word logos ("meaning")—holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful. In the decades since its first publication in 1959, Man's Search for Meaning has become a classic, with more than twelve million copies in print around the world. A 1991 Library of Congress survey that asked readers to name a "book that made a difference in your life" found Man's Search for Meaning among the ten most influential books in America. At once a memoir, a meditation, a treatise, and a history, it continues to inspire us all to find significance in the very act of living. (back cover)
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Recommended by Tony Robbins, Dustin Moskovitz, Ev Williams, and 60 others.
Another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. [source]
Dustin Moskovitz
Co-founder/Facebook and Asana
Dustin Moskovitz recommended this book on Twitter. [source]
I read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. [source]
For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture-a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words. In his crisp, accessible new translation, scholar John Minford brings this seminal work to life for modern readers.
Minford opens with a lively, learned introduction in which he explores the life and times of Sun-tzu, looks at The Art of War in the context of the turbulent Warring States period, and discusses how best to read and understand the work today. There follows Minford's translation of the core text itself in two different formats-first, the unadorned thirteen chapters of the original work and then the same text reprinted with extensive running commentary by classical Chinese scholars as well as Minford himself. The result is an opportunity for Western readers to experience Sun-tzu's work in all its intensity as it applies to many aspects of our lives.
Which books should be read by every single intelligent person on planet? … The Art of War (Sun Tsu) to learn that the act of killing fellow humans can be raised to an art. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells—taken without her knowledge—became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons—as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions.
Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.
Now Rebecca Skloot takes us on an extraordinary journey, from the “colored” ward of Johns Hopkins Hospital in the 1950s to stark white laboratories with freezers full of HeLa cells; from Henrietta’s small, dying hometown of Clover, Virginia — a land of wooden slave quarters, faith healings, and voodoo — to East Baltimore today, where her children and grandchildren live and struggle with the legacy of her cells.
Henrietta’s family did not learn of her “immortality” until more than twenty years after her death, when scientists investigating HeLa began using her husband and children in research without informed consent. And though the cells had launched a multimillion-dollar industry that sells human biological materials, her family never saw any of the profits. As Rebecca Skloot so brilliantly shows, the story of the Lacks family — past and present — is inextricably connected to the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we are made of.
Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family—especially Henrietta’s daughter Deborah, who was devastated to learn about her mother’s cells. She was consumed with questions: Had scientists cloned her mother? Did it hurt her when researchers infected her cells with viruses and shot them into space? What happened to her sister, Elsie, who died in a mental institution at the age of fifteen? And if her mother was so important to medicine, why couldn’t her children afford health insurance?
Intimate in feeling, astonishing in scope, and impossible to put down, The Immortal Life of Henrietta Lacks captures the beauty and drama of scientific discovery, as well as its human consequences.
Yes. This is a fascinating book on so many different levels. It is really compelling as the story of the author trying to uncover the history of the woman from whom all these cells came. [source]
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The Craft of Research (Chicago Guides to Writing, Editing, and Publishing)
Wayne C. Booth, Gregory G. Colomb, Joseph M. Williams
4.7
With more than 400,000 copies now in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices.
Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?”
The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers
Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
The first popular work to combine the spiritual and psychological insights of modern psychoanalysis with the archetypes of world mythology, the book creates a roadmap for navigating the frustrating path of contemporary life. Examining heroic myths in the light of modern psychology, it considers not only the patterns and stages of mythology but also its relevance to our lives today--and to the life of any person seeking a fully realized existence.
Myth, according to Campbell, is the projection of a culture's dreams onto a large screen; Campbell's book, like Star Wars, the film it helped inspire, is an exploration of the big-picture moments from the stage that is our world. It is a must-have resource for both experienced students of mythology and the explorer just beginning to approach myth as a source of knowledge.
The book I’d give every graduating senior in college or high school would be … Joseph Campbell’s 'Hero of a Thousand Faces'. It's little bit dense but it’s so rich, so it’s a good one. [source]
Joseph Campbell was the first person to really open my eyes to the compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, realizing how vast this world is, and how similar and how different we are. [source]
Catherine Plano
Was mind blowing, it really helped me put into perspective, that there are cycles and rhythms, and I now call them initiations, when you are faced with fear we are never too sure of our potential unless we know how to fail, what did we learn from it and what are we going to do differently the next time. There is a lesson in everything we experience, as long as we slow down enough to reflect. The other thing in the hero's journey is that even when you say 'yes' to a project, it really doesn't mean that you are going to succeed at it, but if you go into a project with an open mind and embrace that you are here to learn, the journey itself is rewarding, not always the outcome and when we really look at our failures, they weren't real failures after all, but a stepping stone onto something greater. [source]
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Quiet: The Power of Introverts in a World That Can't Stop Talking
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.
Now with Extra Libris material, including a reader’s guide and bonus content.
Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead. Simply being ourselves is more important — and more effective. [source]
Danielle Morrill
Co-founder/Mattermark
Anyway, maybe you’re like me and figuring this out for yourself. It’s a good book for introverts and for those who love them [source]
Probably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers that probably half the world needs to unlock. [source]
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.
How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come?
Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.
Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species. [source]
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]
Alex Circei
Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Explaining what William McNeill called The Rise of the West has become the central problem in the study of global history. In Guns, Germs, and Steel Jared Diamond presents the biologist's answer: geography, demography, and ecological happenstance. Diamond evenhandedly reviews human history on every continent since the Ice Age at a rate that emphasizes only the broadest movements of peoples and ideas. Yet his survey is binocular: one eye has the rather distant vision of the evolutionary biologist, while the other eye--and his heart--belongs to the people of New Guinea, where he has done field work for more than 30 years.
Fascinating.... Lays a foundation for understanding human history. [source]
Daniel Ek
A brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. [source]
I’m a fan of books that challenge our assumptions, and Diamond offers us a new and remarkably simple way of looking at our world. Learning to challenge existing assumptions is core to effective leadership for it trains us to keep an open mind. [source]
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The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma
“Packed with science and human stories, the book is an intense read. . . . The struggle and resilience of [van der Kolk’s] patients is very moving.” —New Scientist
A pioneering researcher transforms our understanding of trauma and offers a bold new paradigm for healing
Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combat; one in five Americans has been molested; one in four grew up with alcoholics; one in three couples have engaged in physical violence. Dr. Bessel van der Kolk, one of the world’s foremost experts on trauma, has spent over three decades working with survivors. In The Body Keeps the Score, he uses recent scientific advances to show how trauma literally reshapes both body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust. He explores innovative treatments—from neurofeedback and meditation to sports, drama, and yoga—that offer new paths to recovery by activating the brain’s natural neuroplasticity. Based on Dr. van der Kolk’s own research and that of other leading specialists, The Body Keeps the Score exposes the tremendous power of our relationships both to hurt and to heal—and offers new hope for reclaiming lives.
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Recommended by Matthew Green.
Matthew Green
Reading The Body Keeps the Score was a eureka moment for me. [source]
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment
And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!
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Recommended by Dave Ramsey, Daymond John, Dustin Moskovitz, and 58 others.
Now updated with new research — the book that has changed millions of lives.
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth mindset — those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.
In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love — to transform their lives and your own.
One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]
Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]
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The New Jim Crow: Mass Incarceration in the Age of Colorblindness
"Jarvious Cotton's great-great-grandfather could not vote as a slave. His great-grandfather was beaten to death by the Klu Klux Klan for attempting to vote. His grandfather was prevented from voting by Klan intimidation; his father was barred by poll taxes and literacy tests. Today, Cotton cannot vote because he, like many black men in the United States, has been labeled a felon and is currently on parole."
As the United States celebrates the nation's "triumph over race" with the election of Barack Obama, the majority of young black men in major American cities are locked behind bars or have been labeled felons for life. Although Jim Crow laws have been wiped off the books, an astounding percentage of the African American community remains trapped in a subordinate status--much like their grandparents before them.
In this incisive critique, former litigator-turned-legal-scholar Michelle Alexander provocatively argues that we have not ended racial caste in America: we have simply redesigned it. Alexander shows that, by targeting black men and decimating communities of color, the U.S. criminal justice system functions as a contemporary system of racial control, even as it formally adheres to the principle of color blindness. The New Jim Crow challenges the civil rights community--and all of us--to place mass incarceration at the forefront of a new movement for racial justice in America.
I read The New Jim Crow, a study of how the U.S. justice system disproportionately criminalizes and jails blacks and Latinos. Making our criminal justice system fairer and more effective is a huge challenge for our country. I’m going to keep learning about this topic, but some things are already clear: We can’t jail our way to a just society, and our current system isn’t working (adapted with permission from Facebook’s A Year of Books project). [source]
Peter Temin
The new Jim Crow that Michelle Alexander is talking about is mass incarceration. [source]
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The Power of Habit: Why We Do What We Do in Life and Business
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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Recommended by Naval Ravikant, Blake Irving, Alden Mills, and 15 others.
I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]
Blake Irving
CEO/GoDaddy
You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]
Alden Mills
More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]
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The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]
Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]
Andy Stern
I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
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Recommended by Ev Williams, Mike Shinoda, Marillyn Hewson, and 4 others.
Mike Shinoda
I know most of the guys in the band read this book. [source]
Marillyn Hewson
CEO/Lockheed Martin
CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]
Antonio Eram
When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]
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21
The Elements of Style
William Jr. Strunk
4.5
You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic. Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as high school and college students of writing, it has conveyed the principles of English style to millions of readers. This new deluxe edition makes the perfect gift for writers of any age and ability level. Fifty Years of Acclaim for "The Elements of Style," by William Strunk Jr. and E.B. White "I first read "Elements of Style" during the summer before I went off to Exeter, and I still direct my students at Harvard to their definition about the difference between 'that' and 'which.' It is the Bible for good, clear writing." -- Henry Louis Gates Jr. "For writers of all kinds and sizes the world begins and ends with Strunk and White's "Elements of Style." Only something to actually write about trumps the list of what is required to put words together in some kind of coherent way. I treasure its presence in my life and salute its fifty years of glory and accomplishment." -- Jim Lehrer ""The Elements of Style" remains an unwavering beacon of light in these grammatically troubled times. I would be lost without it." -- Ann Patchett "To the extent I know how to write clearly at all, I probably taught myself while I was teaching others -- seventh graders, in Flint, Michigan, in 1967. I taught them with a copy of Strunk & White lying in full view on my desk, sort of in the way the Gideons leave Bibles in cheap hotel rooms, as a way of saying to the hapless inhabitant: 'In case your reckless ways should strand you here, there's help.' S&W doesn't really teach you how to write, it just tantalizingly reminds you that there's an orderly way to go about it, that clarity's ever your ideal, but -- really -- it's all going to be up to you." -- Richard Ford ""The Elements of Style" never seems to go out of date. Its counsel is sound and funny, wise and unpretentious. And while its precepts are a foundation of direct communication, Strunk and White do not insist on a way of writing beyond clear expression. The rest is up to the imagination, the intelligence within." -- David Remnick, editor of "The New Yorker" "It's the toughness-the irreverence and implicit laughter-that attracted me to the little book when I was seventeen. I fell in love with Strunk & White's loathing for cant and bloviation, the ruthless cutting of crap, jargon, and extra words. For me, that skeptical directness included a tacit permission by "The Elements of Style" to break its rules on occasion: an alloy of generosity in the blade, a grace I still admire and still learn from." -- Robert Pinsky "In the quest for clarity, one can have no better guides than Strunk and White. For me, their book has been invaluable and remains essential." -- Dan Rather "Eschew surplusage! A perfect book." --Jonathan Lethem "Not until I started teaching writing and I reread "The Elements of Style" did I realize that most everything I would be teaching young writers, and everything I would be learning myself as a writer, was contained between the covers of this slim, elegant, wise little book." -- Julia Alvarez "Strunk and White seared their way into my brain long ago, and I benefit from them daily." -- Steven J. Dubner, co-author of "Freakonomics" "Since high school, I have kept a copy of this book handy. That should be unnecessary. I should, by now, have fully internalized "The Elements of Style." But sometimes I get entangled in a paragraph that refuses to be 'clear, brief, bold.' I dip back into "The Elements of Style" and am refreshed. After Scott Simon interviewed me on NPR about whether the word 'e-mail' needs a hyphen (yes, it does), some listeners, including friends of mine, wondered why I had answered in the affirmative when asked, in passing, 'Are you a drunken white man?' Those listeners misheard. 'Strunk and White man' was what Scott said." -- Roy Blount Jr. "Strunk & White--writing's good-natured law firm--still contains enough sparkling good sense to clean up the whole bloviating blogosphere." -- Thomas Mallon "I used Strunk -- that's what we called it, Strunk -- as a student at Berkeley fifty years ago. I didn't know that it was new, and that we were the first generation to be educated in "The Elements of Style." I got a firm foundation in the English language, learned to write basically, and could depict the realistic world. Then I was able to become an impressionist and expressionist." -- Maxine Hong Kingston "Strunk and White's gigantic little book must be the most readable advice on writing ever written. Side by side with Roget, Shakespeare, the Bible, and a dictionary, it's an essential for every writer's shelf." -- X.J. Kennedy" ""With what joy I welcome the fiftieth anniversary of "The Elements of Style." I am greatly indebted to this book for the invaluable help it has given me all these years." -- Horton Foote "Elegant, droll, and perfectly proportioned, and like your favorite aunt, strict but affectionate. And, like your favorite aunt, full of optimism: You can, and will, be a better writer! There has never been a better, briefer, or more loved book about the art and craft of communicating." -- Susan Orlean "This book is an essential tool. It has been of great use to me and is probably responsible for my best writing. I owe my success to Strunk and White; only the mistakes are mine." -- Ben Affleck, in "O, the Oprah Magazine" "This book is a wonderful example of teaching by example. Not only does it recommend clear and concise writing, it demonstrates it. Written in the style of a friend offering help, it is a godsend to anyone wanting to put words on paper. Thank you, Messieurs Strunk and White. And Happy Anniversary, "Elements of Style."" -- S.E. Hinton "When I began to have ... I wouldn't say arguments but conversations in my mind with Strunk and White about a few of their rules and principles, I knew I was coming into my own. If only they were still here to talk things over! No doubt their side of the exchange would be kindly put, well-informed, and wise. They'd probably help me with my side of it. What more could one want from writers reaching out to help other writers?" -- Barbara Wallraff, language columnist for "The Atlantic" "I don't believe there is a serious writer alive who doesn't have a worn copy of 'Strunk & White'on his or her bookshelf." -- Mignon Fogarty, author of "Grammar Girl's Quick and Dirty Tips ""for Better Writing" "This little book has inspired hundreds of thousands of people to write better -- partly by precept and partly by example. It continues to influence more writers than any other. It's a force for good in the world." -- Bryan A. Garner, author of "Garner's Modern American Usage" "I can think of no better guide to good writing, and I always think of this little classic with a warm heart. More importantly, I revisit its pages often. It's the one essential book on writing." -- Jay Parini, author of "Why Poetry Matters" "Clarity and simplicity have always been the goals, and this book shows the way. It has always been a lighthouse in the dark and stormy night of student prose, of all of our prose." -- Ron Carlson "The only rules you are ever going to get from me are all in Strunk and White." --Ursula K. Le Guin, from "Steering the Craft " "["The Elements of Style "is] a book to which I return from time to time, the way I periodically reread Shakespeare. I always discover something new, settle a question that has been puzzling me, or learn a principle of usage that I have been pretending to know, a pretense that has resulted in inconsistency and in the sort of errors from which I can only pray some saintly copy editor will save me." -- Francine Prose, from "Reading"" Like A Writer" ..".still a little book, small enough and important enough to carry in your pocket, as I carry mine." -- Charles Osgood "Almost every writer has a Strunk and White story. One journalism professor spends the first two weeks of school forcing his students to memorize the book. A top editor at a major paper buys copies at yard sales to distribute to her writers and interns. It has even caused love affairs. . . . Could its greatness be any more clear?" -- Jesse Sheidlower, American Editor of the "Oxford"" English Dictionary," on NPR" ""If the English language is one of the finest homes ever devised for the human spirit, "Elements" is the best guided house tour we've got." --David Gelernter, "The Wall Street Journal" ..".Should be the daily companion of anyone who writes for a living and, for that matter, anyone who writes at all." "--"Jonathan Yardley, " Greensboro (N.C.) Daily News" "No book in shorter space, with fewer words, will help any writer more than this persistent little volume." -- Herbert A. Kenny, "The Boston Globe" "Buy it, study it, enjoy it. It's as timeless as a book can be in our age of volubility." -- Charles Poore, "The New York Times" "White is one of the best stylists and most lucid minds in this country. What he says and his way of saying it are equally rewarding." "-- "Edmund Fuller, "The Wall Street Journal ""If you have any young friends who aspire to become writers, the second greatest favor you can do them is to present them with copies of "The Elements of Style." The first greatest, of course, is to shoot them now, while they're happy." -- Dorothy Parker, "Esquire"
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Recommended by Tobi Lütke, Alina Varlanuta, Ann Handley, and 3 others.
Tobi Lütke
Founder & CEO/Shopify
My most frequently gifted book is this book because I like good writing. [source]
Alina Varlanuta
My professional path – copywriting – somehow intertwines with my unprofessional (hahaha) path – writing so I would recommend reading literature for both. Somehow reading and writing are two ways of doing the same thing: storytelling (even when you read you tell yourself a story in your own voice, bringing your personal emotion and empathy to the story you’re reading). The only difference is that when I’m reading, panic is far away from me, in a safe place. Nevertheless, the words below helped me rewrite and think twice before adding an exclamation point: The Elements of Style. [source]
Bill Nye
This is my guide. I accept that I’ll never write anything as good as the introductory essay by the author. It’s brilliant. [source]
In the ten years since its publication in 1988, Stephen Hawking's classic work has become a landmark volume in scientific writing, with more than nine million copies in forty languages sold worldwide. That edition was on the cutting edge of what was then known about the origins and nature of the universe. But the intervening years have seen extraordinary advances in the technology of observing both the micro- and the macrocosmic worlds. These observations have confirmed many of Professor Hawking's theoretical predictions in the first edition of his book, including the recent discoveries of the Cosmic Background Explorer satellite (COBE), which probed back in time to within 300,000 years of the universe's beginning and revealed wrinkles in the fabric of space-time that he had projected. Eager to bring to his original text the new knowledge revealed by these observations, as well as his own recent research, Professor Hawking has prepared a new introduction to the book, written an entirely new chapter on wormholes and time travel, and updated the chapters throughout.
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Recommended by Richard Branson, Adam Hart-Davis, Anurag Ramdasan, and 2 others.
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]
Adam Hart-Davis
When Stephen Hawking wrote A Brief History of Time..his publisher told him that every equation he left in would halve the number of readers [source]
Anurag Ramdasan
My first intro into the world of physics and this got me completely hooked!
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23
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
John W. Creswell
4.5
This book enables readers to compare three approaches to research - qualitative, quantitative, and mixed methods - in a single research methods text. The book examines these methodologies side by side within the process of research, from the beginning steps of philosophical assumptions to the writing and presenting of research. Written in a user-friendly manner, this text showcases ideas in a system of scaffolds so that the reader understands concepts from the simple to the complex." This text is appropriate for students taking research design and research methods classes throughout the social and behavioral sciences - from undergraduates to students in the most advanced doctoral programs.
A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic "hot" virus. The Hot Zone tells this dramatic story, giving a hair-raising account of the appearance of rare and lethal viruses and their "crashes" into the human race. Shocking, frightening, and impossible to ignore, The Hot Zone proves that truth really is scarier than fiction.
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Recommended by Jon Najarian and Pierre Haski.
Jon Najarian
I believe both the corona virus and ebola have a bat connection. Scary, but great book on ebola: Hot Zone by Richard Preston https://t.co/jGEjbrB7pZ [source]
Pierre Haski
@ChuBailiang The hot zone, it made my days during SARS in Beijing, a great book! https://t.co/8E8AYgIhp7 [source]
A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.
With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age.
This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context. Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.
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Recommended by Mark Zuckerberg, Tim O'Reilly, Danielle Morrill, and 3 others.
It's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this theme further. [source]
Tim O'Reilly
Founder/O'Reilly Media
The Structure of Scientific Revolutions, by Thomas Kuhn. Kuhn introduced the term "paradigm shift" to describe the changeover from Ptolemaic to Copernican astronomy. But the book is far more than a classic in the history of science. It's also a book that emphasizes how what we already believe shapes what we see, what we allow ourselves to think. I've always tried to separate seeing itself from the stories I tell myself about what I see. Pattern recognition is impeded if you are trying to overlay an existing pattern on the facts rather than letting the facts sit quietly until they tell their own story. That's General Semantics again. [source]
Andra Zaharia
I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind at the time. In the book, Kuhn argues that human knowledge does not accumulate incrementally, but increases in leaps, through paradigm shifts which are brought on by crises and scientific revolutions. This was one of the first books that prompted me to think about how I want to evolve in the context of all the fast-paced changes happening around me. [source]
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26
Nudge: Improving Decisions About Health, Wealth, and Happiness
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]
This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Recommended by Andrew Chen, Marissa Mayer, Nir Eyal, and 23 others.
Grey Baker
I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]
Julia Enthoven
For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]
Kaci Lambe
These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]
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28
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.
Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.
What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.
Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world. (front flap)
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Recommended by Malcolm Gladwell, Daymond John, Ev Williams, and 12 others.
James Altucher recommended this book on the podcast "The Tim Ferriss Show". [source]
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29
Stiff: The Curious Lives of Human Cadavers
Mary Roach
4.4
Stiff is an oddly compelling, often hilarious exploration of the strange lives of our bodies postmortem. For two thousand years, cadavers—some willingly, some unwittingly—have been involved in science's boldest strides and weirdest undertakings. In this fascinating account, Mary Roach visits the good deeds of cadavers over the centuries and tells the engrossing story of our bodies when we are no longer with them.
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30
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.
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Recommended by Max Levchin, Vinod Khosla, Vinod Khosla, and 22 others.
Max Levchin
Co-founder/PayPal, CEO/Affirm, Investor
Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]
Andra Zaharia
'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]
Chris Goward
Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]
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31
The Emperor of All Maladies: A Biography of Cancer
Alternate Cover Edition ISBN 1439107955 (ISBN13: 9781439107959)
The Emperor of All Maladies is a magnificent, profoundly humane “biography” of cancer—from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence.
Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with—and perished from—for more than five thousand years.
The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out “war against cancer.”
The book reads like a literary thriller with cancer as the protagonist. From the Persian Queen Atossa, whose Greek slave cut off her malignant breast, to the nineteenth-century recipients of primitive radiation and chemotherapy to Mukherjee’s own leukemia patient, Carla, The Emperor of All Maladies is about the people who have soldiered through fiercely demanding regimens in order to survive—and to increase our understanding of this iconic disease.
Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.
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Recommended by Bill Gates and Timothy J. Jorgensen.
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued. If any of this sounds familiar, chances are that you're a woman.
Invisible Women shows us how, in a world largely built for and by men, we are systematically ignoring half the population. It exposes the gender data gap – a gap in our knowledge that is at the root of perpetual, systemic discrimination against women, and that has created a pervasive but invisible bias with a profound effect on women’s lives.
Award-winning campaigner and writer Caroline Criado Perez brings together for the first time an impressive range of case studies, stories and new research from across the world that illustrate the hidden ways in which women are forgotten, and the impact this has on their health and well-being. From government policy and medical research, to technology, workplaces, urban planning and the media, Invisible Women reveals the biased data that excludes women. In making the case for change, this powerful and provocative book will make you see the world anew.
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Recommended by Adam Wagner, Asher Wolf, Caitlin Moran, and 9 others.
Adam Wagner
@CCriadoPerez @MumsnetTowers I love this - the book, Poppy, the mug - it's so well composed! [source]
Asher Wolf
Tell me your best thing today. Mine was an amazing book and greeting card arrived in the post from the wonderful @MmeEmmeline https://t.co/GpEs2lg037 [source]
Caitlin Moran
@CCriadoPerez mate, I bow in admiration. it's an AMAZING, game-changing book. [source]
With its first great victory in the landmark Supreme Court decision Brown v. Board of Education in 1954, the civil rights movement gained the powerful momentum it needed to sweep forward into its crucial decade, the 1960s. As voices of protest and change rose above the din of history and false promises, one voice sounded more urgently, more passionately, than the rest. Malcolm X—once called the most dangerous man in America—challenged the world to listen and learn the truth as he experienced it. And his enduring message is as relevant today as when he first delivered it.
In the searing pages of this classic autobiography, originally published in 1964, Malcolm X, the Muslim leader, firebrand, and anti-integrationist, tells the extraordinary story of his life and the growth of the Black Muslim movement to veteran writer and journalist Alex Haley . In a unique collaboration, Haley worked with Malcolm X for nearly two years, interviewing, listening to, and understanding the most controversial leader of his time.
Raised in Lansing, Michigan, Malcolm Little journeyed on a road to fame as astonishing as it was unpredictable. Drifting from childhood poverty to petty crime, Malcolm found himself in jail. It was there that he came into contact with the teachings of a little-known Black Muslim leader renamed Elijah Muhammad. The newly renamed Malcolm X devoted himself body and soul to the teachings of Elijah Muhammad and the world of Islam, becoming the Nation’s foremost spokesman. When his conscience forced him to break with Elijah Muhammad, Malcolm founded the Organization of Afro-American Unity to reach African Americans across the country with an inspiring message of pride, power, and self-determination.
I forget who said it but I heard someone say that Catcher in the Rye was to young white boys what the Autobiography of Malcolm X was to young black boys. Personally, I prefer that latter over the former. I would much rather read about and emulate a man who is born into adversity and pain, struggles with criminality, does prison time, teaches himself to read through the dictionary, finds religion and then becomes an activist for Civil Rights before being gunned down by his former supporters when he tempers the hate and anger that had long defined parts of his message. [source]
David Coogan
His memoir describes that process of transformation from a common narrative of street hustler and limited opportunities, struggling in a racist society, to this radicalization in part through literacy, in part through literature and religion. [source]
In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.
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Recommended by Amanda Palmer, David Goldberg, and Fabrice Grinda.
Amanda Palmer
Amanda Palmer recommended this book in the book "Tools of Titans". [source]
David Goldberg
What I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. [source]
Fabrice Grinda
I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]
Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.
Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.
What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.
With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
Harari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. [source]
I certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all about people – and learning how to work with, live with, interact with people and get the best out of them is what leadership is all about. [source]
Not that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. [source]
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Imagined Communities: Reflections on the Origin and Spread of Nationalism (Revised Edition)
What makes people love and die for nations, as well as hate and kill in their name? While many studies have been written on nationalist political movements, the sense of nationality--the personal and cultural feeling of belonging to a nation--has not received proportionate attention. In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.
Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between capitalism and print, the development of vernacular languages-of-state, and changing conceptions of time. He shows how an originary nationalism born in the Americas was modularly adopted by popular movements in Europe, by the imperialist powers, and by the anti-imperialist resistances in Asia and Africa.
This revised edition includes two new chapters, one of which discusses the complex role of the colonialist state's mindset in the develpment of Third World nationalism, while the other analyses the processes by which, all over the world, nations came to imagine themselves as old.
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Recommended by Jon Calame.
Jon Calame
We looked into divided cities not because we had a morbid fascination with these traumatised cities, but because they seemed to be a keyhole through which you could glimpse this larger phenomenon relatively clearly. [source]
One of the most popular personal development and self-improvement books of all time, Think and Grow Rich has sold over 100 million copies worldwide since its first publication during the Great Depression. In this hardcover edition, Napoleon Hill presents a "Philosophy of Achievement" in 13 principles drawn from the success stories of such greats as Andrew Carnegie, Henry Ford, Thomas Edison, and other millionaires of his time.
Think and Grow Rich reveals the secrets that can bring you fortune. By suppressing negative thoughts and keeping your focus on the long term, you can find true and lasting success. Napoleon Hill details his philosophy through the following 13 principles:
Desire Faith Autosuggestion Specialized Knowledge Imagination Organized Planning Decision Persistence Power of the Master Mind The Mystery of Sex Transmutation The Subconscious Mind The Brain The Sixth Sense Follow the steps outlined here, and you may just find the path to your own personal fortune.
For anyone interested in my career path, I’d recommend books in various genres. On a real practical level, I’d certainly recommend reading any and all plant/mushroom/tree/ecology/nature books you can acquire. It’s even more helpful to read the books that pertain specifically to your ecosystem and bioregion. Additionally, I’d also recommend reading a plethora of business and marketing books — both old and new alike. Think And Grow Rich by Napoleon Hill, Crush It! by Gary Vaynerchuk, Influence: The Psychology of Persuasion by Robert Cialdini, and anything by Seth Godin would be my top recommendations. And of course, every book I mentioned in the previous answers are strongly recommended as well. [source]
Alan Pierce
This book dramatically changed the way I structured my day to day life. Based on over two decades of personal interviews and studies of some of history's’ greatest minds, the author distills the lessons he learned and details how you can train and condition your mind through daily habit to master your actions. The way it promotes a disciplined and holistic approach of continual self-improvement, goal setting and strategic decision making really resonated with me. [source]
"A wonderful, splendid book--a book that should be ready by every American, student or otherwise, who wants to understand his country, its true history, and its hope for the future." --Howard Fast
With a new introduction by Anthony Arnove, this edition of the classic national bestseller chronicles American history from the bottom up, throwing out the official narrative taught in schools—with its emphasis on great men in high places—to focus on the street, the home and the workplace.
Known for its lively, clear prose as well as its scholarly research, A People's Historyof the United States is the only volume to tell America's story from the point of view of—and in the words of—America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers. As historian Howard Zinn shows, many of our country's greatest battles—the fights for a fair wage, an eight-hour workday, child-labor laws, health and safety standards, universal suffrage, women's rights, racial equality—were carried out at the grassroots level, against bloody resistance.
Covering Christopher Columbus's arrival through President Clinton's first term, A People's History of the United States features insightful analysis of the most important events in our history.
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Recommended by Lisa Ling and Alex Honnold.
Lisa Ling
I credit this book with propelling me to dig deeper, and to not always believe the narrative. [source]
Alex Honnold
Totally changed the way I look at politics. [source]
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On Writing Well: The Classic Guide To Writing Nonfiction
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
I read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). [source]
Tim O'Reilly
Founder/O'Reilly Media
On Writing Well, by William Zinsser. I wouldn't say this book influenced me, since my principles of writing were established long before I read it. However, it does capture many things that I believe about effective writing. [source]
Researcher and thought leader Dr. Brené Brown offers a powerful new vision that encourages us to dare greatly: to embrace vulnerability and imperfection, to live wholeheartedly, and to courageously engage in our lives.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.” —Theodore Roosevelt
Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable, or to dare greatly. Whether the arena is a new relationship, an important meeting, our creative process, or a difficult family conversation, we must find the courage to walk into vulnerability and engage with our whole hearts.
In Daring Greatly, Dr. Brown challenges everything we think we know about vulnerability. Based on twelve years of research, she argues that vulnerability is not weakness, but rather our clearest path to courage, engagement, and meaningful connection. The book that Dr. Brown’s many fans have been waiting for, Daring Greatly will spark a new spirit of truth—and trust—in our organizations, families, schools, and communities.
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Recommended by AnneMarie Schindler, Chase Jarvis, and Chelsea Frank.
AnneMarie Schindler
I suggest these books because they really open up 'how' you think about life and in turn work, success/challenges/setbacks, and in general, yourself. I believe that the more you can understand yourself and broaden your approach to work, the easier it will be to find work that energizes you. Finally, I'm a team player at heart, and love working with others to achieve a huge goal so a portion of these deal with team composition and performance too. [source]
Chase Jarvis
Chase Jarvis recommended this book on the podcast "The Tim Ferriss Show". [source]
Chelsea Frank
I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]
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41
Bird By Bird: Some Instructions on Writing and Life
Anne Lamott
4.3
Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said, 'Bird by bird, buddy. Just take it bird by bird.'" "Superb writing advice... hilarious, helpful and provocative." -- "New York Times Book Review."
"A warm, generous and hilarious guide through the writer's world and its treacherous swamps." -- "Los Angeles Times."
"A gift to all of us mortals who write or ever wanted to write... sidesplittingly funny, patiently wise and alternately cranky and kind -- a reveille to get off our duffs and start writing "now," while we still can." -- "Seattle Times.
Bird by Bird is one of my absolute favorite books, and I gift it to everybody, which I should probably also give to startup founders, quite frankly. A lot of the lessons are the same. But you can get to your destination, even though you can only see 20 feet in front of you. [source]
It was wonderful to read these two provocative books of essays by two incredibly wise and compassionate women. … Anne Lamott’s book is ostensibly about the art of writing, but really it too is about life and how to tackle the problems, temptations and opportunities life throws at us. Both will make you think and both made me a better person this year. [source]
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Emotional Intelligence: Why It Can Matter More Than IQ
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.
Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart.
The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.
From the Trade Paperback edition.
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Recommended by Drew Houston, Drew Huston, Magda Marcu, and 4 others.
Drew Houston
CEO/Dropbox
It’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. [source]
Magda Marcu
One of the most eye opening for me was “Emotional Intelligence: Why It Can Matter More Than IQ” as it offered a different perspective on leadership, and how empathy can make you a more successful leader. Every person has some degree of empathy and through this book you understand how to apply it more intently. [source]
Robert Kelsey
Yes, that’s the key revelation. But another key element, which was quite revelatory for me when I read it, is about the impact of fear on your brain. The impact of fear as a physiological response was well known when he wrote the book, but what was less well known was the idea of fear as a neurological response. He pointed to research showing what happens to the brain when fear is triggered, and it’s very damaging. There’s a part of the brain called the amygdala, which is part of the limbic system, and deals with emotions such as fear and distress. Its main purpose is to alert you to danger and it sends an emergency signal. All those physiological responses you have are basically the body’s response to that emergency signal. That’s what people experience when they experience fear, but it’s not just the fear of a dog barking at you or someone attacking you, it’s fear based on a fear conditioning. These are moments when something happens to you that induces fear or distress, and can include fear of failure or fear of being upset, and the same response occurs. [source]
New York Times best-selling author and professor Brené Brown offers a powerful and inspiring book that explores how to cultivate the courage, compassion, and connection to embrace your imperfections and to recognize that you are enough.
Each day we face a barrage of images and messages from society and the media telling us who, what, and how we should be. We are led to believe that if we could only look perfect and lead perfect lives, we'd no longer feel inadequate. So most of us perform, please, and perfect, all the while thinking, What if I can't keep all of these balls in the air? Why isn't everyone else working harder and living up to my expectations? What will people think if I fail or give up? When can I stop proving myself?In The Gifts of Imperfection, Bren頂rown, PhD, a leading expert on shame, authenticity and belonging, shares what she's learned from a decade of research on the power of Wholehearted Living--a way of engaging with the world from a place of worthiness.In her ten guideposts, Brown engages our minds, hearts, and spirits as she explores how we can cultivate the courage, compassion, and connection to wake up in the morning and think, No matter what gets done and how much is left undone, I am enough, and to go to bed at night thinking, Yes, I am sometimes afraid, but I am also brave. And, yes, I am imperfect and vulnerable, but that doesn't change the truth that I am worthy of love and belonging.
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44
1984
George Orwell
4.3
A PBS Great American Read Top 100 Pick
With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.
“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker
In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave danger for the simple reason that his memory still functions. Drawn into a forbidden love affair, Winston finds the courage to join a secret revolutionary organization called The Brotherhood, dedicated to the destruction of the Party. Together with his beloved Julia, he hazards his life in a deadly match against the powers that be.
Lionel Trilling said of Orwell’s masterpiece “1984 is a profound, terrifying, and wholly fascinating book. It is a fantasy of the political future, and like any such fantasy, serves its author as a magnifying device for an examination of the present.” Though the year 1984 now exists in the past, Orwell’s novel remains an urgent call for the individual willing to speak truth to power.
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]
More than three decades after its first publication, Edward Said's groundbreaking critique of the West's historical, cultural, and political perceptions of the East has become a modern classic.
In this wide-ranging, intellectually vigorous study, Said traces the origins of "orientalism" to the centuries-long period during which Europe dominated the Middle and Near East and, from its position of power, defined "the orient" simply as "other than" the occident. This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding. Essential, and still eye-opening, Orientalism remains one of the most important books written about our divided world.
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46
White Fragility: Why It's So Hard for White People to Talk About Racism
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.
Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, anti-racist educator Robin DiAngelo examines how white fragility develops, how it protects racial inequality, and what can be done to engage more constructively.
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Recommended by Elizabeth C. Mclaughlin, Marshall Kirkpatrick, and Todd Nesloney.
Elizabeth C. Mclaughlin
I've recommended the book White Fragility on here many times, and this interview is a great place to start. If you're a white person who believes you're not racist, please read this article. And then go read the book. https://t.co/S5plH3wS5m [source]
@SarahSuggs13 I love that book, have spoken with the author, and did an entire staff book study. Again, had you even tried to see my work that I do, you'd have learned that. You seek to divide and that is it. Great lesson for our students. [source]
In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.
Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.
Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.
Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she's learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.
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Recommended by Albert Wenger, Anu Hariharan, Benjamin Spall, and 11 others.
Benjamin Spall
Question: What five books would you recommend to youngsters interested in your professional path? … Grit by Angela Duckworth [source]
Bogdan Lucaciu
Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” [source]
Stephen Lew
When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. [source]
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Stamped from the Beginning: The Definitive History of Racist Ideas in America
Americans like to insist that they are living in a post-racial, color-blind society. In fact, racist thought is alive and well; it has simply become more sophisticated and more insidious. And as award-winning historian Ibram X. Kendi argues in Stamped from the Beginning, racist ideas in America have a long and lingering history, one in which nearly every great American thinker is complicit.
In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti–Black racist ideas and their staggering power over the course of American history. Stamped from the Beginning uses the lives of five major American intellectuals to offer a window into the contentious debates between assimilationists and segregationists and between racists and anti-racists. From Puritan minister Cotton Mather to Thomas Jefferson, from fiery abolitionist William Lloyd Garrison to brilliant scholar W. E. B. Du Bois to legendary anti–prison activist Angela Davis, Kendi shows how and why some of our leading pro-slavery and pro–civil rights thinkers have challenged or helped cement racist ideas in America.
As Kendi provocatively illustrates, racist thinking did not arise from ignorance or hatred. Racist ideas were created and popularized in an effort to defend deeply entrenched discriminatory policies and to rationalize the nation’s racial inequities in everything from wealth to health. While racist ideas are easily produced and easily consumed, they can also be discredited. In shedding much–needed light on the murky history of racist ideas, Stamped from the Beginning offers tools to expose them—and in the process, reason to hope.
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Recommended by Bianca Belair.
Bianca Belair
For #BHM I will be sharing some of my favorite books by Black Authors 27th Book: Stamped from the Beginning Written by: @DrIbram When I found this book I couldn’t believe that I had never learned about the information in this book. A book everyone should read. Eye-opening! https://t.co/pLaifB8DFI [source]
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Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.
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Recommended by Austin Kleon, Kara Nortman, Stephen Kinsella, and 3 others.
Earlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” [source]
Kara Nortman
@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ [source]
Stephen Kinsella
@AlanReillyIRL @t0nyyates @WhelanKarl Yes! Fantastic book. So glad you're re-reading it. [source]
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50
How to Be a Victorian: A Dawn-to-Dusk Guide to Victorian Life
Ruth Goodman
4.3
Lauded by critics, How to Be a Victorian is an enchanting manual for the insatiably curious, the “the cheapest time-travel machine you’ll find” (NPR). Readers have fallen in love with Ruth Goodman, an historian who believes in getting her hands dirty. Drawing on her own firsthand adventures living in re-created Victorian conditions, Goodman serves as our bustling guide to nineteenth-century life. Proceeding from daybreak to bedtime, this charming, illustrative work “imagines the Victorians as intrepid survivors” (New Republic) of the most perennially fascinating era of British history. From lacing into a corset after a round of calisthenics to slipping opium to the little ones, Goodman’s account of Victorian life “makes you feel as if you could pass as a native” (The New Yorker).
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Drive: The Surprising Truth About What Motivates Us
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
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Recommended by Tobi Lütke, Bogdan Lucaciu, David Brudo, and 5 others.
Tobi Lütke
Founder & CEO/Shopify
Tobi Lütke recommended this book in an interview in "The Globe and Mail." [source]
Bogdan Lucaciu
Spoiler: it’s autonomy, mastery, and purpose. [source]
The informative and witty expose of the "bad science" we are all subjected to, called "one of the essential reads of the year" by New Scientist.
We are obsessed with our health. And yet — from the media's "world-expert microbiologist" with a mail-order Ph.D. in his garden shed laboratory, and via multiple health scares and miracle cures — we are constantly bombarded with inaccurate, contradictory, and sometimes even misleading information. Until now. Ben Goldacre masterfully dismantles the questionable science behind some of the great drug trials, court cases, and missed opportunities of our time, but he also goes further: out of the bullshit, he shows us the fascinating story of how we know what we know, and gives us the tools to uncover bad science for ourselves.
I agree wholeheartedly with a lot of the co-opted science, which people can read a book called Bad Science, which is by a doctor named Ben Goldacre. It’s great. [source]
The personal memoir of a manic depressive and an authority on the subject describes the onset of the illness during her teenage years and her determined journey through the realm of available treatments.
Recommended by Jonathan Glover and Tanya Byron.
Jonathan Glover
Kay Redfield Jamison is a psychologist who has co-authored the major psychiatric textbook on manic depression. It authoritatively covers every aspect of the science, from genetics to pharmacology, and also has chapters on the links with creativity and on what the illness feels like. The chapters on the subjective experience are enriched with vivid quotations from patients. In her autobiography, An Unquiet Mind, Kay Jamison came out as not only an expert on the illness but also someone who has it. The power of her book comes from her understanding it both scientifically and from the inside. [source]
Tanya Byron
This is a divine book. A patient of mine who suffers with a bipolar illness, an absolutely inspiring young genius, recommended it to me. So I read it, and then we discussed it in a lot of our sessions together. [source]
"Without The Artist's Way, there would have been no Eat, Pray, Love.” —Elizabeth Gilbert
A stunning gift edition of the powerful bestselling book on creativity.The Artist’s Way is one of the bestselling gift books of all time. Beautifully packaged with a slipcase and ribbon, this tenth anniversary gift edition is the ideal gift for loved ones engaged in creative lives.
Recommended by Anand C and Emma Gannon.
Anand C
STARTING FROM AUTHENTICITY: by observing, showing humility and being grateful - I started being open to what’s in the sub-conscious more (30+ sessions in). Speaking your truth is a powerful result of this. One great book to help explore this. https://t.co/sOAgAHhWsO [source]
Emma Gannon
Instead of all these fast paced books saying: ‘Here’s how to be amazing, here’s how to get a side hustle, here’s how to hustle, hustle, hustle.’ This is the total opposite. It’s about slowing right down and connecting with yourself again. [source]
Life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse. But they have been saying this for two hundred years.
Yet Matt Ridley does more than describe how things are getting better. He explains why. Prosperity comes from everybody working for everybody else. The habit of exchange and specialization—which started more than 100,000 years ago—has created a collective brain that sets human living standards on a rising trend. The mutual dependence, trust, and sharing that result are causes for hope, not despair.
This bold book covers the entire sweep of human history, from the Stone Age to the Internet, from the stagnation of the Ming empire to the invention of the steam engine, from the population explosion to the likely consequences of climate change. It ends with a confident assertion that thanks to the ceaseless capacity of the human race for innovative change, and despite inevitable disasters along the way, the twenty-first century will see both human prosperity and natural biodiversity enhanced. Acute, refreshing, and revelatory, The Rational Optimist will change your way of thinking about the world for the better.
My next book for A Year of Books is The Rational Optimist by Matt Ridley. Two of the books I've read this year -- The Better Angels of Our Nature: and Why Nations Fail -- have explored how social and economic progress work together to make the world better. The Better Angels argues for that the two feed off each other, whereas Why Nations Fail argues that social and political progress ultimately controls the economic progress a society makes. This next book argues the opposite -- that economic progress is the greater force is pushing society forward. I'm interested to see which idea resonates more after exploring both frameworks. This is also the second one of Ridley's books I've read this year. Here's a photo from a few weeks back of me reading his book Genome with my dog Beast. [source]
Sparkling explanation of how the economy evolves, producing the glorious cornucopia of goods and services available all around us. How to feel good about the future even in dark times. [source]
Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.
While re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges can be finely graduated so that both novices and experts can enjoy it, and its solution produces a sense of pleasing order that gives one a satisfying feeling of accomplishment. It provides opportunities to experience a mild state of flow to many people who are stranded in airport lounges, who travel on commuter trains, or who are simply whiling away Sunday mornings." [source]
Tom Chatfield
The notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. [source]
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57
The Brain that Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science
An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed - people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.
For me it was exciting to read this book because while my research shows a growth mindset is really good for you, this book shows that a growth mindset also has a strong basis in modern neuroscience. It illustrates, though fascinating case histories and descriptions of recent research, the amazing power of the brain to change and even to reorganise itself with practice and experience. [source]
Bogdana Butnar
I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... [source]
I think the book that I really, really enjoy was, "The Brain That Changes Itself." It's all about neuroplasticity, you'd really love that book. [source]
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58
The Emotion Thesaurus: A Writer's Guide to Character Expression
Becca Puglisi
4.2
The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 55 new entries!
One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much.
If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes:
Body language cues, thoughts, and visceral responses for 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions A breakdown of the biggest emotion-related writing problems and how to overcome them Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues And much more!
The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.
…
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59
The Coding Manual for Qualitative Researchers
Johnny Saldana
4.2
Lecturers, request your electronic inspection copy
Johnny Salda�a's unique and invaluable manual demystifies the qualitative coding process with a comprehensive assessment of different coding types, examples and exercises. The ideal reference for students, teachers, and practitioners of qualitative inquiry, it is essential reading across the social sciences and neatly guides you through the multiple approaches available for coding qualitative data.
Its wide array of strategies, from the more straightforward to the more complex, is skillfully explained and carefully exemplified providing a complete toolkit of codes and skills that can be applied to any research project. For each code Salda�a provides information about the method's origin, gives a detailed description of the method, demonstrates its practical applications, and sets out a clearly illustrated example with analytic follow-up.
Now with a companion website, the book is supported by:
SAGE journal articles showing coding being applied to real research Sample transcripts highlighting coding techniques Links to CAQDAS sites to introduce relevant software Practical student exercises Links to video and digital content This international bestseller is an extremely usable, robust manual and is a must-have resource for qualitative researchers at all levels.
Click here for a listing of Johnny Salda�a's upcoming workshops.
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60
Inside the Victorian Home: A Portrait of Domestic Life in Victorian England
Judith Flanders
4.2
Nineteenth-century Britain was then the world's most prosperous nation, yet Victorians would bury meat in earth and wring sheets out in boiling water with their bare hands. Such drudgery was routine for the parents of people still living, but the knowledge of it has passed as if it had never been.
Following the daily life of a middle-class Victorian house from room to room; from childbirth in the master bedroom through the kitchen, scullery, dining room, and parlor, all the way to the sickroom; Judith Flanders draws on diaries, advice books, and other sources to resurrect an age so close in time yet so alien to our own. 100 illustrations, 32 pages of color.
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61
The Origin of Species by Means of Natural Selection: Or, the Preservation of Favored Races in the Struggle for Life
Charles Darwin
4.2
Darwin's theory of natural selection issued a profound challenge to orthodox thought and belief: no being or species has been specifically created; all are locked into a pitiless struggle for existence, with extinction looming for those not fitted for the task.
Yet The Origin of Species (1859) is also a humane and inspirational vision of ecological interrelatedness, revealing the complex mutual interdependencies between animal and plant life, climate and physical environment, and—by implication—within the human world.
Written for the general reader, in a style which combines the rigour of science with the subtlety of literature, The Origin of Species remains one of the founding documents of the modern age.
Which books should be read by every single intelligent person on planet? … On the Origin of Species (Darwin) to learn of our kinship with all other life on Earth. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]
It is one of the most important books written, and I always urge people to read it. [source]
Adam Maloof
For me (and many others) this book forms the foundation for modern biology. It is all about humans’ concept of themselves. [source]
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62
Mythology
Edith Hamilton
4.2
The world-renowned classic that has enthralled and delighted millions of readers with its timeless tales of gods and heroes.
Edith Hamilton's mythology succeeds like no other book in bringing to life for the modern reader the Greek, Roman and Norse myths that are the keystone of Western culture-the stories of gods and heroes that have inspired human creativity from antiquity to the present.
We follow the drama of the Trojan War and the wanderings of Odysseus. We hear the tales of Jason and the Golden Fleece, Cupid and Psyche, and mighty King Midas. We discover the origins of the names of the constellations. And we recognize reference points for countless works for art, literature and culture inquiry-from Freud's Oedipus complex to Wagner's Ring Cycle of operas to Eugene O'Neill's Mourning Becomes Electra
Both a reference text for scholars of all ages and a book to simply enjoy, Mythology is a classic not to be missed.
A few more books like this, and by the time I got to first grade I had been ruined for the 'single book - single truth' ideas of school and church. [source]
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63
Between the World and Me
Ta-Nehisi Coates
4.2
#1 NEW YORK TIMES BESTSELLER [[ LONGLISTED FOR THE NATIONAL BOOK AWARD [[ Hailed by Toni Morrison as "required reading," a bold and personal literary exploration of America's racial history by "the single best writer on the subject of race in the United States" (The New York Observer)
"This is your country, this is your world, this is your body, and you must find some way to live within the all of it."
In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation's history and current crisis. Americans have built an empire on the idea of "race," a falsehood that damages us all but falls most heavily on the bodies of black women and menbodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden?
Between the World and Me is Ta-Nehisi Coates's attempt to answer these questions in a letter to his adolescent son. Coates shares with his sonand readersthe story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children's lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.
The president also released a list of his summer favorites back in 2015: All That Is, James Salter The Sixth Extinction, Elizabeth Kolbert The Lowland, Jhumpa Lahiri Between the World and Me, Ta-Nehisi Coates Washington: A Life, Ron Chernow All the Light We Cannot See, Anthony Doerr [source]
Q: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! [source]
Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]
"A spectre is haunting Europe," Karl Marx and Frederic Engels wrote in 1848, "the spectre of Communism." This new edition of The Communist Manifesto, commemorating the 150th anniversary of its publication, includes an introduction by renowned historian Eric Hobsbawm which reminds us of the document's continued relevance. Marx and Engels's critique of capitalism and its deleterious effect on all aspects of life, from the increasing rift between the classes to the destruction of the nuclear family, has proven remarkably prescient. Their spectre, manifested in the Manifesto's vivid prose, continues to haunt the capitalist world, lingering as a ghostly apparition even after the collapse of those governments which claimed to be enacting its principles.
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Recommended by Felipe Fernández-Armesto and Peter Singer.
Felipe Fernández-Armesto
Marx and Engels’s historical analysis is breathtakingly, brilliantly simple. I think it’s wrong but, again, you’ve just got to admire its genius. Obviously, without understanding the historical basis of Marx’s thought you can’t understand anything else in Marxism. [source]
Yes, it is. I chose The Communist Manifesto, rather than, say, Capital because it shows in a much easier-to-read, shorter work something that is central to Marx’s vision. Capital is much drier, and a lot of it is focused on economics, although there are some remarkable passages of Capital describing the conditions of industrial workers in England at the time. [source]
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65
Qualitative Inquiry and Research Design: Choosing Among Five Approaches
John W. Creswell and Cheryl N. Poth
4.2
In the revised Fourth Edition of the best-selling text, John W. Creswell and new co-author Cheryl N. Poth explore the philosophical underpinnings, history, and key elements of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Preserving Creswell's signature writing style, the authors compare the approaches and relate research designs to each of the traditions of inquiry in a highly accessible manner. Featuring new content, articles, pedagogy, references, and expanded coverage of ethics throughout, the Fourth Edition is an ideal introduction to the theories, strategies, and practices of qualitative inquiry.
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66
The Signal and the Noise: Why So Many Predictions Fail - But Some Don't
One of Wall Street Journal's Best Ten Works of Nonfiction in 2012
New York Times Bestseller
"Not so different in spirit from the way public intellectuals like John Kenneth Galbraith once shaped discussions of economic policy and public figures like Walter Cronkite helped sway opinion on the Vietnam War…could turn out to be one of the more momentous books of the decade." -New York Times Book Review
"Nate Silver's The Signal and the Noise is The Soul of a New Machine for the 21st century." -Rachel Maddow, author of Drift
"A serious treatise about the craft of prediction-without academic mathematics-cheerily aimed at lay readers. Silver's coverage is polymathic, ranging from poker and earthquakes to climate change and terrorism." -New York Review of Books
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's breadth, and became a national sensation as a blogger-all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com.
Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.
In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.
Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.
With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver's insights are an essential read.
Anyone interested in politics may be attracted to Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don't. Silver is the New York Times columnist who got a lot of attention last fall for predicting—accurately, as it turned out–the results of the U.S. presidential election. This book actually came out before the election, though, and it’s about predictions in many domains besides politics. Silver knows a lot about baseball, and I especially liked his explanation of hold’em poker. A few pages – where he talks about how early computers supposedly made everything less efficient—are utter nonsense. I wish he had gone into more depth on some things, like why it is that voters are increasingly polarized. I liked the book, though I wish he’d gone deeper on a number of topics. [source]
In Evicted, Princeton sociologist and MacArthur "Genius" Matthew Desmond follows eight families in Milwaukee as they struggle to keep a roof over their heads. Evicted transforms our understanding of poverty and economic exploitation while providing fresh ideas for solving one of 21st-century America's most devastating problems. Its unforgettable scenes of hope and loss remind us of the centrality of home, without which nothing else is possible.
If you want a good understanding of how the issues that cause poverty are intertwined, you should read this book about the eviction crisis in Milwaukee. Desmond has written a brilliant portrait of Americans living in poverty. He gave me a better sense of what it is like to be poor in this country than anything else I have read. [source]
Nadella is using this season to learn more in a variety of subjects. By the looks of it, he is interested in, among other things, virtual reality, the refugee crisis, and housing for the urban poor. [source]
Surprising insights into the lives of people who were evicted. I make a lot of assumptions about these people. Turns out I was wrong WHY they get evicted. [source]
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68
What Jane Austen Ate and Charles Dickens Knew: From Fox Hunting to Whist—the Facts of Daily Life in 19th-Century England
Daniel Pool
4.2
A "delightful reader's companion"; (The New York Times) to the great nineteenth-century British novels of Austen, Dickens, Trollope, the Brontës, and more, this lively guide clarifies the sometimes bizarre maze of rules and customs that governed life in Victorian England.
For anyone who has ever wondered whether a duke outranked an earl, when to yell "Tally Ho!" at a fox hunt, or how one landed in "debtor's prison"; this book serves as an indispensable historical and literary resource. Author Daniel Pool provides countless intriguing details (did you know that the "plums" in Christmas plum pudding were actually raisins?) on the Church of England, sex, Parliament, dinner parties, country house visiting, and a host of other aspects of nineteenth-century English life—both "upstairs" and "downstairs."
An illuminating glossary gives at a glance the meaning and significance of terms ranging from "ague" to "wainscoting," the specifics of the currency system, and a lively host of other details and curiosities of the day.
Rachel Carson’s Silent Spring was first published in three serialized excerpts in the New Yorker in June of 1962. The book appeared in September of that year and the outcry that followed its publication forced the banning of DDT and spurred revolutionary changes in the laws affecting our air, land, and water. Carson’s passionate concern for the future of our planet reverberated powerfully throughout the world, and her eloquent book was instrumental in launching the environmental movement. It is without question one of the landmark books of the twentieth century.
I’d start with Silent Spring by Rachel Carson, which looked at how pesticide use was harming, and in some cases killing, animals and humans, and really was the first book of its kind to illustrate this environmental destruction. I’ve been so involved in the environment for years and years and that has been a great guideline – it was really the awakening, if you will, to the environmental movement and to the progress we’ve made over the last quarter century or more. [source]
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70
Sex at Dawn: The Prehistoric Origins of Modern Sexuality
“Sex at Dawn challenges conventional wisdom about sex in a big way. By examining the prehistoric origins of human sexual behavior the authors are able to expose the fallacies and weaknesses of standard theories proposed by most experts. This is a provocative, entertaining, and pioneering book. I learned a lot from it and recommend it highly.” — Andrew Weil, M.D.
“Sex at Dawn irrefutably shows that what is obvious—that human beings, both male and female, are lustful—is true, and has always been so…. The more dubious its evidentiary basis and lack of connection with current reality, the more ardently the scientific inevitability of monogamy is maintained—even as it falls away around us.” — Stanton Peele, Ph.D.
A controversial, idea-driven book that challenges everything you (think you) know about sex, monogamy, marriage, and family. In the words of Steve Taylor (The Fall, Waking From Sleep), Sex at Dawn is “a wonderfully provocative and well-written book which completely re-evaluates human sexual behavior and gets to the root of many of our social and psychological ills.”
A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. [source]
Esther Perel recommended this book as an answer to "What are some resources for couples who want to explore having a more “monogamish” relationship?" [source]
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71
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
In his #1 bestselling books The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most practical and provocative book Malcolm Gladwell has ever written.
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Recommended by Andrew Chen, Cat Williams-Treloar, Catalina Penciu, and 3 others.
Cat Williams-Treloar
The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". [source]
Catalina Penciu
Business-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. [source]
Robert Katai
Buy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. [source]
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72
Gender Trouble: Feminism and the Subversion of Identity
Judith Butler
4.1
Since its publication in 1990, Gender Trouble has become one of the key works of contemporary feminist theory, and an essential work for anyone interested in the study of gender, queer theory, or the politics of sexuality in culture. This is the text where Judith Butler began to advance the ideas that would go on to take life as "performativity theory," as well as some of the first articulations of the possibility for subversive gender practices, and she writes in her preface to the 10th anniversary edition released in 1999 that one point of Gender Trouble was "not to prescribe a new gendered way of life [...] but to open up the field of possibility for gender [...]" Widely taught, and widely debated, Gender Trouble continues to offer a powerful critique of heteronormativity and of the function of gender in the modern world.
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73
The Hidden Life of Trees: What They Feel, How They Communicate – Discoveries from a Secret World
In The Hidden Life of Trees, Peter Wohlleben shares his deep love of woods and forests and explains the amazing processes of life, death, and regeneration he has observed in the woodland and the amazing scientific processes behind the wonders of which we are blissfully unaware. Much like human families, tree parents live together with their children, communicate with them, and support them as they grow, sharing nutrients with those who are sick or struggling and creating an ecosystem that mitigates the impact of extremes of heat and cold for the whole group. As a result of such interactions, trees in a family or community are protected and can live to be very old. In contrast, solitary trees, like street kids, have a tough time of it and in most cases die much earlier than those in a group.
Drawing on groundbreaking new discoveries, Wohlleben presents the science behind the secret and previously unknown life of trees and their communication abilities; he describes how these discoveries have informed his own practices in the forest around him. As he says, a happy forest is a healthy forest, and he believes that eco-friendly practices not only are economically sustainable but also benefit the health of our planet and the mental and physical health of all who live on Earth.
The classic book on the development of human language by the world’s leading expert on language and the mind.
In this classic, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.
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Recommended by Lane Greene and Simon Baron-Cohen.
Lane Greene
There are two achievements in this book. One is to smuggle Linguistics 101 into a popular book, which is just fantastic. The other is his own argument about the nature of language, and the title says it all. [source]
Simon Baron-Cohen
It’s a really wonderful example of what you can do: take research into something as fundamental to human nature as language and make it accessible to a wide audience. [source]
What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson.
But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.
Great, very quick overview of astrophysics. Easily accessible. [source]
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76
Understanding Comics: The Invisible Art
Scott McCloud
4.1
The bestselling international classic on storytelling and visual communication
"You must read this book." — Neil Gaiman
Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.
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Recommended by Ev Williams, Austin Kleon, Bret Victor, and 1 others.
Unsolicited, but here’s my advice for visual thinkers (and others) who want to be better writers: … Cartoonists, because their work demands work from two disciplines (writing/art, poetry/design, words/pictures), are highly instructive when it comes to visual people learning to write, writers learning to make art, etc. (Check out Scott McCloud’s Understanding Comics for more.) [source]
Will Brooker
Understanding Comics is a book about how comics work, told in comic form. It’s very accessible, it’s for the general reader and is about comics in general, not just superhero comics. It explores areas like pacing and editing – how motion can be created through static panels on a page, and how arranging those panels in different ways, or drawing in different styles, or combining text and image, has different effects. It’s almost like a book on film study which explores the role of sound, lighting or editing. Scott McCloud is an artist himself, and he draws pastiches to show how different styles produce different effects. [source]
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77
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.
Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Written over three centuries ago by a Samurai warrior, the book has been hailed as a limitless source of psychological insight for businessmen-or anyone who relies on strategy and tactics for outwitting the competition.
Recommended by Steve Blank, Ryan Holiday, Bill Liao, and 2 others.
Widely held as a classic, this book is much more than a manifesto and manual on swordsmanship and martial arts. It’s about the mindset, the discipline, and the perception necessary to win in life or death situations. As a swordsman, Musashi fought mostly by himself, for himself. His wisdom, therefore, is mostly internal. He tells you how to out-think and out-move your enemies. He tells you how to fend for yourself and live by a code. And isn’t that precisely what so many of us need help with every day? [source]
Bill Liao
The human world occurs in language so best get good at it! [source]
Stephane Grand
I do not believe there are business and non-business books. Business is life, you do business like the man or woman you excavate from the person you are told you are. Hence, the most potent business books are not about business, in my opinion. What makes a great business book is that it is a book that helps you find a better version of yourself. Therefore, I would say that my favorite business book is Miyamoto Musashi’s Book of Five Rings. It is an amazing inwards look at how to win battles. [source]
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79
Case Study Research: Design and Methods (Applied Social Research Methods)
Robert K. Yin
4.1
This new edition of the best-selling Case Study Research has been carefully revised, updated, and expanded while retaining virtually all of the features and coverage of the Second Edition. Robert Yin's comprehensive presentation covers all aspects of the case study method--from problem definition, design, and data collection, to data analysis and composition and reporting. Yin also traces the uses and importance of case studies to a wide range of disciplines, from sociology, psychology and history to management, planning, social work, and education.
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80
Brave New World
Aldous Huxley
4.1
Now reissued in a gorgeous hardcover edition: "one of the most prophetic dystopian works of the 20th century" (Wall Street Journal) must be read and understood by anyone concerned with preserving the human spirit in the face of our "brave new world." Huxley's masterpiece has become a bestseller once again after the American election.
Aldous Huxley's profoundly important classic of world literature,Brave New World is a searching vision of an unequal, technologically-advanced future where humans are genetically bred, socially indoctrinated, and pharmaceutically anesthetized to passively uphold an authoritarian ruling order whose motto is "Community, Identity, Stability."—all at the cost of our freedom, humanity, and perhaps our souls. "A genius [who] who spent his life decrying the onward march of the Machine" (The New Yorker), Huxley was a man of incomparable talents: equally an artist, a spiritual seeker, and one of history's keenest observers of human nature and civilization. Brave New World, his masterpiece, has enthralled and terrified millions of readers, and retains its urgent relevance to this day as both a warning as we head into tomorrow and as a thought-provoking, satisfying work of literature. Written in the shadow of the rise of fascism during the 1930s, Brave New World likewise speaks to a twenty-first-century world dominated by mass-entertainment, technology, medicine and pharmaceuticals, the arts of persuasion, and the hidden influence of elites.
Renowned social psychologist and creator of the "Stanford Prison Experiment," Philip Zimbardo explores the mechanisms that make good people do bad things, how moral people can be seduced into acting immorally, and what this says about the line separating good from evil.
The Lucifer Effect explains how—and the myriad reasons why—we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can work in concert to make monsters out of decent men and women.
Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week, the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners.
By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around.
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82
Women Who Run With the Wolves: Myths and Stories of the Wild Woman Archetype
Clarissa Pinkola Estés
4.1
Within every woman there is a wild and natural creature, a powerful force, filled with good instincts, passionate creativity, and ageless knowing. Her name is Wild Woman, but she is an endangered species. Clarissa Pinkola Estes, Ph.D., Jungian analyst and cantadora storyteller shows how women's vitality can be restored through what she calls "psychic archeological digs" into the ruins of the female unconsious. Using multicultural myths, fairy tales, folk tales, and stories, Dr. Estes helps women reconnect with the healthy, instinctual, visionary attributes of the Wild Woman archetype.
Dr. Estes has created a new lexicon for describing the female psyche. Fertile and life-giving, it is a psychology of women in the truest sense, a knowing of the soul.
I’m reading more books at the same time. Guilty. Some of them are Tools of Titans - Tim Ferriss, My Berlin Child – Anne Wiazemsky, Women who Run with the Wolves - Clarissa Pinkola Estés. Tim is full of lessons to learn, remember & implement, I’ll see what the rest of the books will unfold. [source]
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83
The Time Traveller's Guide to Medieval England: A Handbook for Visitors to the Fourteenth Century
Ian Mortimer
4.1
Imagine you could get into a time machine and travel back to the 14th century. This text sets out to explain what life was like in the most immediate way, through taking the reader to the Middle Ages, and showing everything from the horrors of leprosy and war to the ridiculous excesses of roasted larks and haute couture.
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84
The Handmaid's Tale
Margaret Atwood
4.1
Before The Testaments, there was The Handmaid’s Tale: an instant classic and eerily prescient cultural phenomenon, from “the patron saint of feminist dystopian fiction” (New York Times).
The Handmaid’s Tale is a novel of such power that the reader will be unable to forget its images and its forecast. Set in the near future, it describes life in what was once the United States and is now called the Republic of Gilead, a monotheocracy that has reacted to social unrest and a sharply declining birthrate by reverting to, and going beyond, the repressive intolerance of the original Puritans. The regime takes the Book of Genesis absolutely at its word, with bizarre consequences for the women and men in its population.
The story is told through the eyes of Offred, one of the unfortunate Handmaids under the new social order. In condensed but eloquent prose, by turns cool-eyed, tender, despairing, passionate, and wry, she reveals to us the dark corners behind the establishment’s calm facade, as certain tendencies now in existence are carried to their logical conclusions. The Handmaid’s Tale is funny, unexpected, horrifying, and altogether convincing. It is at once scathing satire, dire warning, and a tour de force. It is Margaret Atwood at her best.
Atwood takes all the hard information about gender inequality that she sees around her and then turns it up a few notches. [source]
Cliff Bleszinski
@HandmaidsOnHulu Done. Love the show, book is a classic, can't wait for season 2. [source]
Grady Booch
I read this several years ago but — much like Orwell’s 1984 — it seems particularly relevant given our current political morass. [source]
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85
1491: New Revelations of the Americas Before Columbus
Charles C. Mann
4.1
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.
Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man’s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
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Recommended by Adam Conover, Colin Calloway, and Scott Keyes.
@TheBaltimoreSon @CharlesCMann Sure it! A total revolution in my understanding of history, all in one book. Amazing stuff. [source]
Colin Calloway
The book provides a huge hemispheric overview. [source]
Scott Keyes
It’s one of those books that takes everything you thought you knew about the history of European colonialists and indigenous groups in the Americas and turns it on its head. Just a fascinating deep-dive into early American history that questions a lot of dogma we were taught in school. [source]
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86
A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers
Kate L. Turabian
4.1
Dewey. Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.
Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.
Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.
The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.
This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.
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87
Save the Cat: The Last Book on Screenwriting You'll Ever Need
Blake Snyder
4.1
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!
It takes you through 11 different 'archetypes' of screenplays you can write, and the exact elements each needs to be a great story. [source]
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88
The Power of Myth
Joseph Campbell
4.1
The Power Of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit.
I’m rereading The Power of Myth by Joseph Campbell. Sometimes I think it’s better to just to reread the greats than it is to read something that’s not as great. [source]
Ashley Hathaway
The Power of Myth by Joseph Campbell has got to be at least one of my all-time favorites. I reference it constantly. If you’re not familiar the book is just a conversation between the journalist Bill Moyers and Joseph Campbell, who worked in comparative mythology and religious studies. It so beautifully brings every human experience together from the beginning of time. The world is basically explained through archetypes of people and the stories we tell. I highly recommend it and re-read parts regularly. [source]
Joseph Campbell was the first person to really open my eyes to the compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, realizing how vast this world is, and how similar and how different we are. [source]
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89
Just Enough Research
Erika Hall
4.1
Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.
Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way.
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.
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Recommended by Daniel Burka, Jason Santa Maria, Mike Monteiro, and 1 others.
Daniel Burka
Awesome! @mulegirl's excellent new book, Conversational Design, is now available from @abookapart. My blurb even made it in! "This book cuts through the fluff and buzzwords to get straight to the point..." https://t.co/0oeD5J0OSH [source]
Mike Monteiro
Hello. @mulegirl’s revised, expanded, even more good edition of the world’s best research book, Just Enough Research, dropped today. Buy it for yourself, or buy it for everyone in your company, and you’ll make better things. https://t.co/7U4xcCu2ez [source]
Tim Kastelle
“A large corporation is more like Australia: it’s impossible to see the whole landscape at once and there are so many things capable of maiming or killing you.” Just Enough Research by @mulegirl is a fantastic book - highly recommended. https://t.co/t11yOVeqNc [source]
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90
The Better Angels of Our Nature: Why Violence Has Declined
Steven Pinker
4.1
Believe it or not, today we may be living in the most peaceful moment in our species' existence. In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind's inherent violence and the curse of modernity, this ambitious book continues Pinker's exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world.
Yong succeeds in his intention to give us a 'grander view of life' and does so without falling prey to grand, unifying explanations that are far too simplistic. He presents our inner ecosystems in all their wondrous messiness and complexity. And he offers realistic optimism that our growing knowledge of the human microbiome will lead to great new opportunities for enhancing our health. [source]
My second book of the year is The Better Angels of Our Nature by Steven Pinker. It's a timely book about how and why violence has steadily decreased throughout our history, and how we can continue this trend. Recent events might make it seem like violence and terrorism are more common than ever, so it's worth understanding that all violence -- even terrorism -- is actually decreasing over time. If we understand how we are achieving this, we can continue our path towards peace. A few people I trust have told me this is the best book they've ever read. It's a long book, so I plan on taking a month to read it rather than two weeks. I'll add a third book in two weeks that will be a shorter read to complement this. If you want to follow along with the books I'm reading and participate in conversations with the authors, you can like the page A Year of Books. [source]
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91
Discipline and Punish: The Birth of the Prison
Michel Foucault, Alan Sheridan
4.1
Librarian note: an alternate cover for this edition can be found here.
In this brilliant work, the most influential philosopher since Sartre suggests that such vaunted reforms as the abolition of torture and the emergence of the modern penitentiary have merely shifted the focus of punishment from the prisoner’s body to his soul.
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92
The Prince
Nicollo Machiavelli, Tim Parks
4.1
Niccolo Machiavelli's "The Prince" is intended to be a treatise on ruling and is considered by many to be a classic of political science. In the book Machiavelli offers many bits of practical advice on how to rule and even though the book was written in the early 16th century its ideas are still very relevant today. Where "The Prince" differs from other political literature before it is in its separation of the lofty idealism of morality and ethics from the practical demands of governing. It is this very aspect of Machiavelli's work that has made his name synonymous with an almost immoral opportunism and his book a timeless classic.
Which books should be read by every single intelligent person on planet? … The Prince (Machiavelli) to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. [source]
Of course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who withstood heinous torture and exile with barely a whimper. Machiavelli is a glimpse into a time when power was literal and out for public viewing–when he talks about making an example of someone, he doesn’t mean calling them out, he means putting their head on a pike. Don’t let that scare you because we’re not as far from that world as we’d like to think. Deny that at your own peril. [source]
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93
The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory
Brian Greene
4.0
The international bestseller that inspired a major Nova special and sparked a new understanding of the universe, now with a new preface and epilogue.
Brian Greene, one of the world's leading string theorists, peels away layers of mystery to reveal a universe that consists of eleven dimensions, where the fabric of space tears and repairs itself, and all matter—from the smallest quarks to the most gargantuan supernovas—is generated by the vibrations of microscopically tiny loops of energy. The Elegant Universe makes some of the most sophisticated concepts ever contemplated accessible and thoroughly entertaining, bringing us closer than ever to understanding how the universe works.
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Recommended by Mark Kurlansky, Steven Gubser, and Tom Clarke.
I love this book. Brian Greene makes quantum physics and Einstein’s theory of relativity really make sense, so you can understand something which nobody seems to understand [source]
Steven Gubser
The book works at many levels – I gave a copy to my mom when it came out, and I also received very positive impressions about the book from Norman Ramsey, who is a Nobel Prize physicist at Harvard. So it’s a great achievement, and part of why it’s a great achievement is that it covers not only string theory but also the accepted pillars of 20th-century theoretical physics, namely, quantum mechanics and relativity. [source]
Tom Clarke
This book is perhaps the public debut of string theory – an attempt to explain how the best of the big and the small theories might be linked to explain the entire universe. [source]
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94
Publication Manual of the American Psychological Association(r)
American Psychological Association
4.0
With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.
In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations.
The new edition has been revised and updated to include:
The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access
Writers, scholars, and professionals will also find:
New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors
New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.
Approximately 400 pages
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95
The Republic: The Influential Classic
Plato
4.0
The newest deluxe edition in the bestselling Capstone Classics Series This ancient classic has had a make-over. In recent years these Capstone Classic deluxe editions have caught the book buying public's imagination. The volumes of international bestsellers such as Think and Grow Rich and The Art of War have quickly become the market leaders. Now Plato's best known work, one of the most intellectually and historically influential works of philosophy and political theory, has been brought to life in this luxury, hardback, keep-sake edition.
This edition includes:
Plato's plans for a perfect society characterised by a blend of wisdom, courage, self-discipline and justice Lessons to learn about living according to eternal truths, instead of existing simply for survival and pleasure A new introduction by Tom Butler Bowdon, the classic personal development expert
It’s very readable even if you aren’t a professional philosopher. Take the story of ‘The Ring of Gyges,’ which raises the question of whether you would continue to act like a good person if you had a ring of invisibility that let you get away with doing whatever you wanted to do. That’s a fascinating thought experiment that anybody can appreciate. [source]
I’m about a third through this and still can’t tell whether Plato is making a mockery of Socrates ideas for the idyllic society or not. So many of the arguments presented as Socrates’ are so tortured and with so disconnected leaps of logic that it’s hard to take it at face value. Yet still, it’s good fun to follow the dialogue. It reads more like a play than a book, and again, immensely accessible. It’s fun to see the lines that continue from a book like this to the considerations of the Stoics all the way to Adam Smith and the Wealth of Nations and then onto a modern critique and history in that Debt: First 5,000 Years. A conversation spanning millennia. [source]
Jonathan Glover
It contains a tremendous amount of nonsense about what the ideal society would be like. But it is an unmissable book because of Socrates. He invented the method of doing and teaching philosophy that has never been improved on. [source]
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96
Gödel, Escher, Bach: An Eternal Golden Braid
Douglas R. Hofstadter
4.0
Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
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Recommended by Steve Jurvetson, Seth Godin, Cory Zue, and 2 others.
Steve Jurvetson
Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show". [source]
In the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. [source]
Cory Zue
More recently books like Godel, Escher, Bach and Sapiens have influenced my thinking a lot. [source]
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97
Cunningham's Encyclopedia of Magical Herbs (Llewellyn's Sourcebook Series)
Scott Cunningham
4.0
Do you work magic with herbs? Do you use them in spells, for talismans or simply use their innate powers? If you don't have Cunningham's Encyclopedia of Magical Herbs, you need to get it right away. This book has become a classic in its field. Paul Beyerl, a respected author on herbs calls it "…an essential reference book by students of herbalism and magick alike … Scott's personable charm touches every page… I highly recommend this book." And Jeanne Rose, famous author of books on herbs and developer of an herbal course says "I love books like this … It is accessible, easy to read, and with its encompassing index (all too often neglected), simple to use as well." Over 200,000 people already have this book and use it frequently.
In this edition of the book (it's expanded and revised on the 15th anniversary of original publication) you will find the magical properties and folklore of over 400 herbs! You'll also find lists of herbs based on their magical powers, their genders, their planetary rulers, and more. Perhaps the most important list is the folk name cross-reference. With that information, when a recipe calls for "bramble, " you'll know it needs blackberry. Or if the magic calls for "enebro," you'll know you that is juniper.
The main part of this book is the listings of the herbs. Each one includes names, associations, and magical attributions. Violets can be used for protection, luck, love, and more. Primrose is for protection and love. Garlic is for protection, healing, exorcism, lust, and prevention of theft.
This book is considered a classic. It is probably consulted more than any other book on this subject. If you want to learn the secrets of magical herbs, this book is a must!
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98
The Little Book of Research Writing
Varanya Chaubey
4.0
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99
Norse Mythology
Neil Gaiman
4.0
Introducing an instant classic—master storyteller Neil Gaiman presents a dazzling version of the great Norse myths.
Neil Gaiman has long been inspired by ancient mythology in creating the fantastical realms of his fiction. Now he turns his attention back to the source, presenting a bravura rendition of the great northern tales. In Norse Mythology, Gaiman fashions primeval stories into a novelistic arc that begins with the genesis of the legendary nine worlds; delves into the exploits of the deities, dwarves, and giants; and culminates in Ragnarok, the twilight of the gods and the rebirth of a new time and people. Gaiman stays true to the myths while vividly reincarnating Odin, the highest of the high, wise, daring, and cunning; Thor, Odin’s son, incredibly strong yet not the wisest of gods; and Loki, the son of giants, a trickster and unsurpassable manipulator. From Gaiman’s deft and witty prose emerges the gods with their fiercely competitive natures, their susceptibility to being duped and to dupe others, and their tendency to let passion ignite their actions, making these long-ago myths breathe pungent life again.
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100
The Poetics of Space
Gaston Bachelard, Maria Jolas, John R. Stilgoe
4.0
Since its first publication in English in 1964, French philosopher Gaston Bachelard's Poetics of Space remains one of the most appealing and lyrical explorations of home. Bachelard takes us on a journey, from cellar to attic, to show how our perceptions of houses and other shelters shape our thoughts, memories, and dreams.
"A magical book. . . . The Poetics of Space is a prism through which all worlds from literary creation to housework to aesthetics to carpentry take on enhanced-and enchanted-significances. Every reader of it will never see ordinary spaces in ordinary ways. Instead the reader will see with the soul of the eye, the glint of Gaston Bachelard." -from the new foreword by John R. Stilgoe
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