Want to know what books Neville Medhora recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Neville Medhora's favorite book recommendations of all time.
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.
Sugarman's style and his JS&A ads are legendary.
He created advertising that grabbed the reader's attention and... more
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
This personal and practical career book is destined to become a new business classic--an idea-fille... more
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