Want to know what books Neville Medhora recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Neville Medhora's favorite book recommendations of all time.
1
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. more A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. less 
Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)
Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)
Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)
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2
Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.
Sugarman's style and his JS&A ads are legendary.
He created advertising that grabbed the reader's attention and... more Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.
Sugarman's style and his JS&A ads are legendary.
He created advertising that grabbed the reader's attention and didn't let go.
In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words.
A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars.
And that's the point of this book.
Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points.
This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service.
He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers.
He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing.
If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads. less Nick JanetakisHere’s a few books I recommend (in this order) on learning how to write effective copy:
The Boron Letters by Gary Halbert;
Advertising Secrets of the Written Word by Joseph Sugerman;
Kickass Writing Secrets of a Marketing Rebel by John Carlton. (Source)
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3
Gary C. Halbert, Bond Halbert | 4.43
Louis GrenierIf you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Shit”. Also, “The Boron Letters” – Fantastic resource, absolutely amazing. (Source)
Nick JanetakisHere’s a few books I recommend (in this order) on learning how to write effective copy:
The Boron Letters by Gary Halbert;
Advertising Secrets of the Written Word by Joseph Sugerman;
Kickass Writing Secrets of a Marketing Rebel by John Carlton. (Source)
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
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4
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat! more This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat! less 
Neville MedhoraIt takes you through 11 different 'archetypes' of screenplays you can write, and the exact elements each needs to be a great story. (Source)
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5
Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.
This personal and practical career book is destined to become a new business classic--an idea-fille... more Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.
This personal and practical career book is destined to become a new business classic--an idea-fille guide to multiply everyone's growth potential in the prosperous new century ahead.
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