Want to know what books Neville Medhora recommends? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Neville Medhora's favorite book recommendations of all time. At Shortform, we know books. Our book guides are the best in the world. Learn why.
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1
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Jay Abraham
4.3
Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.
This personal and practical career book is destined to become a new business classic--an idea-fille guide to multiply everyone's growth potential in the prosperous new century ahead.
Lots of great examples of businesses growing their existing revenue. [source]
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2
Save the Cat: The Last Book on Screenwriting You'll Ever Need
Blake Snyder
4.3
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!
I stayed up till 6am every night going through these letters. [source]
Louis Grenier
If you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Shit”. Also, “The Boron Letters” – Fantastic resource, absolutely amazing. [source]
Here’s a few books I recommend (in this order) on learning how to write effective copy: The Boron Letters by Gary Halbert; Advertising Secrets of the Written Word by Joseph Sugerman; Kickass Writing Secrets of a Marketing Rebel by John Carlton. [source]
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4
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman
4.4
Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.
Sugarman's style and his JS&A ads are legendary.
He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars.
And that's the point of this book.
Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points.
This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service.
He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers.
He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing.
If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.
Here’s a few books I recommend (in this order) on learning how to write effective copy: The Boron Letters by Gary Halbert; Advertising Secrets of the Written Word by Joseph Sugerman; Kickass Writing Secrets of a Marketing Rebel by John Carlton. [source]
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of). [source]
Bogdana Butnar
I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. [source]