Business Archives

Target Demographics: Traditional vs. New Stats

What are target demographics? What is the difference between traditional and new demographics? Target demographics are basically segments of the population that you aim to target with the products/services you sell. There are two kinds of target demographics: traditional demographics (age, sex, income, race, and location) and new demographics (beliefs, skills, interests, and values). Keep reading to learn about the two types of target demographics and some tips on how to create products based on your target market.

How to Create a One-Page Business Plan (+Template)

Why should you write a one-page business plan? What information should it cover? Business plans can be long and super-detailed, but they don’t have to be. In fact, a one-page business plan can sometimes be better and more persuasive than a comprehensive document. This one-page business plan template will help you outline the key facets of your business idea.

4 Tips for Introducing a New Product Into the Market

Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.

5 Tips for Creating an Irresistible Marketing Offer

How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.

Continuing Development Post-Launch: Tips for Startups

So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.

3 Customer Experience Strategies That Hit the Spot

What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.

Start Small, Aim Big: 3 Ways to Grow a Small Business

Do you want to grow your small business but not sure where to start? What are some viable growth options for a small business with a limited budget? Growing your business usually isn’t as hard as starting it. Below we will share two ways you can grow your small business in an effective and manageable way. Here are three ways you can grow your small business.

Lead With Purpose: Remind Them of the Why

What does it mean to lead with purpose? And what can you, as a leader, do to instill a strong sense of purpose in your team? To lead with purpose means to lead with an acute awareness of the end goal. Leaders who lead this way provide their subordinates with a constant stream of reminders of the company’s mission, answering the question, “why do we do what we do?” Keep reading to learn how to lead with purpose.

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

Do You Know the Key to Small Business Profitability?

What is the key to small business profitability? What are some things you could do to amp up the profits of your venture? In order for your small business to survive, you must be able to make a profit. Ensuring the profitability of a small business can be boiled down to two principles: 1) be mindful of what you spend your money on and 2) keep thinking of ways to generate more income. Read about the two basic principles of small business profitability.