The World's Best Book Summaries
When you write, does it have purpose? Do you tailor your writing to your readers? According to behavioral scientists Todd Rogers and Jessica Lasky-Fink, successful writers write effectively. This means they convince readers that their content is worth engaging with, and they get their message across in a way that’s easy for readers to understand. Continue reading to learn what effective writing is from the book Writing for Busy Readers.
Do you want to know how to spread a message with your writing? What factors do you need to consider? Part of an effective writing strategy is knowing how to spread a message. You need to consider who the spokesperson will be, what medium you’ll use, when you’ll share your content, and how to follow up with your audience. Continue reading for advice from behavioral scientists Todd Rogers and Jessica Lasky-Fink.
Do you want to know how to structure a message effectively? How should you organize your ideas? If you’re writing a message or campaign, it’s important to structure your writing in a way that will get your point across clearly. In their book Writing for Busy Readers, Rogers and Lasky-Fink share three tips for how to do so. Below, we’ll go over each tip in detail.
Do you know how to get your point across in writing? Is long-form or short-form writing more effective? What should be in your CTA? In Writing for Busy Readers, authors and behavioral scientists Todd Rogers and Jessica Lasky-Fink teach you how to clearly get a point across. They argue that clarity, conciseness, and simplicity are key factors. Here are two important things to keep in mind when you’re trying to make a point.
Do you want to cause a stir with your writing? How can you make your writing more effective? In their book Writing for Busy Readers, Rogers and Lasky-Fink offer evidence-based techniques for how to write effectively. We’ve reordered the principles to guide you through the writing process step by step—from big-picture planning to sentence-level polish and beyond. Below, we’ll guide you through eight steps toward more effective writing.
Do you struggle to stay on track with your writing? How can you align your goals with your readers’ goals? Behavioral scientists Todd Rogers and Jessica Lasky-Fink write in their book Writing for Busy Readers that in order for your writing to make an impact, you have to write with purpose. To write with purpose, you must identify your goals and your readers’ goals. Keep reading to learn how to instill purpose into your messages.
How much does visual formatting affect your ability to spread a message? In what ways can bad formatting be misinterpreted? When you’re trying to spread a message, the formatting you choose can be just as important as the words. The authors of the book Writing for Busy Readers share advice for properly applying visual formatting. Here are tips from behavioral scientists Todd Rogers and Jessica Lasky-Fink.
How is effective writing different than literary writing? Why is effective writing important when it comes to business? In the book Writing for Busy Readers, behavioral scientists Todd Rogers and Jessica Lasky-Fink discuss the importance of effective writing. They say that effective writing is captivating and impactful, which are important if you’re trying to prompt action. Here’s a look at the two main benefits of effective writing.
Are you thinking of taking your company remote? Are you a remote worker looking to be more productive? What are the most common myths around remote work? In Remote: Office Not Required, tech entrepreneurs Jason Fried and David Heinemeier Hansson present a case for work without physical boundaries. Drawing from their experience building Basecamp, they dismantle office-centric assumptions and show how remote work can lead to better productivity, greater access to talent, and improved work-life balance. Whether you’re a leader considering remote options for your workplace or an employee hoping to work more flexibly, here’s an overview of Remote.
Thinking of taking your company remote? Do the benefits outweigh the drawbacks? In their book Remote, Fried and Hansson present their vision for the future of work: one where a person’s physical location isn’t a factor. They lay out the many benefits of remote work—but there are some drawbacks as well. Let’s explore the pros and cons of remote work.