Darya Sinusoid, Author at Shortform Books

Are You Undermining Your Sales Success?

Are you struggling to get sales? What do you think the issue is? Do you think the problem is systemic (to do with the system) or individual (to do with the people)? According to sales expert Mike Weinberg, if your company’s sales department is struggling to hit its goals, the reasons can be both systemic (to do with the company’s processes) and individual (to do with the sales reps). In his book New Sales Simplified, he outlines possible systemic and individual factors that could be undermining your ability to acquire new business. Here’s a quick look at the issues that

Overcoming the 3 Types of Organizational Inertia

What is organizational inertia? How does inertia manifest within an enterprise and how can you overcome it as a business? In simple terms, organizational inertia is when an enterprise becomes “set in its own ways.” According to Richard P. Rumelt, the author of Good Strategy, Bad Strategy, inertia generally falls into one of three categories: 1) inertia of habits, 2) cultural inertia, and 3) indirect inertia. Keep reading to learn about organizational inertia, its types, and ways to overcome it.

International Trade Economics: What Role Does It Play?

Is global trade increasing? What role does international trade play in a country’s economy? To a large extent, the world is economically interdependent. Exports have increased from 8 percent of global GDP in 1950 to 25 percent today, meaning that countries are trading many more of their goods and services abroad. Overall, international trade makes all the countries involved richer and raises their standards of living, be they rich or poor to start with. In this article, we’ll look at the economics of international trade, and how it can be used to improve living standards around the world.

Sex and Intimacy: How to Have the Best of Both Worlds

Are sex and intimacy mutually exclusive? In what way do they contradict each other? Is there a way to bridge the gap? Sex and emotional intimacy may seem at odds with each other but they don’t have to be. According to couples therapist Esther Perel, you can have the best of both worlds—passionate sex and emotional intimacy. In this article, we’ll discuss the clash between sex and intimacy and how to balance the two.

Never Split the Difference: Book Review (Chris Voss)

Is Never Split the Difference worth reading? What is the main factor, according to its author Chris Voss, that drives decision-making in a negotiation? Chris Voss’s 2016 book Never Split the Difference (with co-writing assistance from Tahl Raz) was seen as an important contribution to the literature of negotiation theory and strategy. Voss’s main thesis is that good negotiation happens on the emotional level of the brain, not the rational level. This Never Split the Difference book review takes a look at the book’s inspiration and background, intellectual context, and its key strengths and weaknesses.

Simon Sinek: Is Your Business Mindset Finite or Infinite?

Why is mindset important in business? How would you describe your mindset when it comes to doing business? According to Simon Sinek, the author of The Infinite Game, those who survive in business do so because they adopt the mindset that business is an infinite game—a constantly evolving and never-ending game with a higher purpose. Those who don’t survive are the ones who have a finite mindset—they see business as a finite game, filled with short-term concerns and aimed at a win-or-lose ending point. Keep reading to learn about the two types of business mindset, according to motivational speaker and

Mike Weinberg: Sales Weapons for Your Toolkit

Do you want to level up your sale game? What are the most effective sales techniques? According to Mike Weinberg, the author of New Sales Simplified, any salesperson can become a successful “sales hunter” if they learn how to wield their “sales weapons.” There are three key sales weapons: a compelling sales story, an effective cold call, and a structured face-to-face sales call. Keep reading to learn about Weinberg’s sales weapons.

Thanks for the Feedback: Quotes and Passages

Are you looking for Thanks for the Feedback quotes? What are some of the most noteworthy passages worth revisiting? In their book Thanks for the Feedback, Douglas Stone and Sheila Heen walk you through how to become a better receiver of feedback so that you can more effectively incorporate it into your life and in doing so, improve your job performance and strengthen your personal relationships. The following Thanks for the Feedback quotes highlight some of the key lessons.

Parkinson’s Disease: Causes & Prevention Measures

Are there any hereditary causes of Parkinson’s disease? Can Parkinson’s disease be deadly? 25,000 people die from Parkinson’s every year. Most cases of Parkinson’s disease aren’t genetic, although people who are diagnosed with early-onset Parkinson’s disease are likely to have inherited it. Keep reading to learn more about Parkinson’s disease prevention, mechanisms, and causes.

4 Ways to Have a Competitive Advantage in Business

What is a business competitive advantage? What are some examples of competitive advantage in real-world business? In business, a competitive advantage is any attribute that allows you to perform better than your competitors. This usually occurs because they cannot replicate the resources underpinning it. So for example, a solid patent, a long-standing reputation for quality, or an outsized economy of scale will all give a company an advantage that is hard for a rival to overcome. Keep reading to learn about the different ways a company can exercise its competitive advantage in business.