Darya Sinusoid, Author at Shortform Books

Selling Technology: What Drives Tech Purchases?

Why do people buy technology products? What are the different types of tech buyers? If you are in the business of selling technology, you’d know there is a huge adoption gap between tech users. Some are in the line for the latest model the first day it drops while others only give in when the old tech is either broken beyond repair or obsolete. In this article, we’ll take a look at the four critical factors that drive the purchasing decisions of tech customers.

Cultural Decision-Making: Consensus vs. Individual

How do different cultures approach decision-making? Why is it important to understand a culture’s preferred decision-making style? Different cultures make decisions in very different ways. The different styles of decision-making can be a major source of conflict because each culture expects their own decision-making style to be followed, so they don’t know how to react when decisions are made in a different way. In this article, we’ll look at the two broad categories of cultural decision-making, according to cultural communication expert Erin Meyer. We’ll also present some strategies to use when decision-making across cultures.

Subconscious Self-Sabotaging: Why You Keep Failing

What exactly is the subconscious mind? How is the subconscious mind implicated in self-sabotaging behavior? Your subconscious mind is a reservoir of thoughts, feelings, and memories that are beneath your conscious awareness. It records and stores your every experience. In fact, your subconscious mind is always directing you towards a goal, even if you’re not aware of it. If you are consistently failing to achieve the goals you set for yourself, your subconscious is at fault. In this article, we’ll explain why subconscious self-sabotaging occurs—the answer lies with your self-image.

Cultural Leadership Styles: Egalitarian & Hierarchical

How do leadership styles differ across cultures? Why is it important to understand a culture’s approach to leadership when working internationally? According to cultural communication expert Erin Meyer, leadership styles differ drastically across cultures. If you’re a manager, Meyer argues that it’s your responsibility to adapt your leadership style to what your subordinates are used to. But even if you’re not, knowing how leadership works in different cultures can help ensure you give a good impression and don’t offend anyone. In this article, we’ll look at how Meyer divides cultural leadership styles into two extremes (egalitarian and hierarchical) and present

The 3 Keys to Building a Dream Sales Team

What attributes should you look for when screening candidates for your sales team? What do you think is more important in sales success—personality or experience? Building a great team is the cornerstone to an effective sales operation. With the right talent, your business can grow exponentially. With bad hires, you’ll find yourself throwing money away and constantly treading water. Here are three keys for assembling the sales team of your dreams.

How to Cope With Chronic Worrying

Is your mind constantly overwhelmed by worrisome and racing thoughts? How can chronic worrying affect your mental and physical health? Chronic worrying is a toxic mental habit that wears out your mind and can even sabotage physical health. Chronic worry is also dangerous because when you worry about something for a long time, you can actually draw it into your life. Here are some tips on how to deal with chronic worrying.

The 2 Types of Decision-Making Styles

What is the difference between consensus and individual decision-making? Why do people from different cultures tend to make decisions based on different factors? According to Erin Meyer, the author of The Culture Map, every culture has a prevalent approach to decision-making. She defines two primary types of decision-making styles: consensus (where people decide by unanimous agreement) and individual (where all opinions are considered but the final decision is made by the chief decision-maker). In this article, we’ll explore how a culture’s decision-making style interacts with its leadership style.

Technology Partnerships: Strategic vs. Tactical Alliances

How can partnering with other tech companies benefit your business? What are the different types of technology partnerships? Technology partnerships are mutually beneficial on two fronts: supplying your product and boosting your reputation by association. According to Geoffrey Moore, there are two types of technology partnerships: “strategic” and “tactical” alliances. We’ll look at both of these concepts below.

How to Rewire Your Negative Thinking Patterns

Do you often catch yourself ruminating about the bad experiences from your past? Why do people tend to focus more on the negative and take the positive for granted? People don’t choose to develop negative thinking patterns—they’ve simply developed the habit of dwelling more on the bad experiences in their lives. Psychologists refer to this tendency as negativity bias. Research shows that you’re hardwired to notice and dwell more on negative events than on positive ones. In this article, you’ll learn how negative thought patterns develop, and how you can rewire your mind for positivity.

The Pros and Cons of Consensus Decision-Making

What is consensus decision-making? What are the main benefits of deciding by consensus? What are its key disadvantages? Consensus decision-making is where the group takes everyone’s opinion into account. All the relevant parties consider all the information, and they make a decision only when everybody agrees. In this article, we’ll explore the key advantages and disadvantages of consensus decision-making. We’ll also present some strategies for working in cultures that decide by consensus.