The World's Best Book Summaries
What is advertising research? How can advertising research help create great ads, and test your ads for their effectiveness? Advertising research takes into account a lot of factors. When doing advertising market research, you can take into account product, company, economic, and advertising factors to gather marketing information. Read more about advertising research and factors you should consider when researching.
What are corporate ads? Are thy just there to serve as a branding strategy or can they do more? Corporate ads focus on advertising the company separately from its products or services. Companies might use corporate ads to impress investors, boost morale, attract talent and more. Read more about corporate ads and how they work.
What was the AOL Time Warner merger? Was it successful and how did it affect stocks and investments? The AOL Time Warner merger is an example of a small company absorbing a large company, and why this method fails. The merger caused major financial losses and stock price drops. Read more about the AOL Time Warner merger and the lessons we can learn about investing.
What is stock price fluctuation? Should you consider fluctuation when choosing your investments? Stock price fluctuation is when a company’s stock price changes, and may deviate from its value. You should be aware of fluctuations, because they may force you to speculate. Read more about stock price fluctuations and how they might affect your investment opportunities.
Do hedge funds outperform the market? Are they better investments than other mutual funds or stocks? The simple answer to the question “do hedge funds outperform the market” is no. Most funds don’t, and it’s very difficult to do so. Still, people frequently rush to successful and popular hedge funds to invest their money. So, do hedge funds outperform the market? Read to find out the full reason why they don’t.
What are the different types of jobs in advertising? What do people do in these roles? There are several types of jobs in advertising. There are advertising-specific jobs, like copywriters, as well as jobs that support the agency, like human resources. Read more about the different types of jobs in advertising and what they do.
What is advertising copy? What do you need to know about writing ad copy? Advertising copy is the body text of an ad. While only a small fraction of consumers read the copy, it’s important to have great copy to keep your readers’ attention and get them interested in the product. Read more about writing and creating advertising copy below.
What is dividend theory? Why do businesses have different dividend policies and what do they mean? Dividend theory is how businesses divide their profits among investors. Many businesses have set dividend policies. Additionally, the standard dividend policy meaning has changed over time. Read more about dividend theory and how it’s changed over time.
What is Ben Graham’s The Intelligent Investor about? What advice does Graham give about investing, and why is his advice so effective? Ben Graham was a successful investor in the earlier part of the twentieth century. Ben Graham’s The Intelligent Investor has been reprinted many times and is often referenced as a fantastic guide for investing by major figures, including Warren Buffett. Read more about Ben Graham, The Intelligent Investor, and the best investment advice.
What are investment counselors? What does an investment counselor do, and should you consult one? Investment counselors are people who manage your money. Often, they’re independent firms, but can also be part of a larger bank. Investment counselors look out for your wealth over the long term. Read more about investment counselors, what they do, and how to find one.