What’s a win-win negotiation? What are situations where a win-win negotiation is necessary? Many people think of negotiation as a ruthless showdown between competitors, but it doesn’t have to be this way. Herb Cohen asserts that the most productive negotiations are win-win, in which two parties find a solution that’s better than what either would have come up with had they stated a list of demands. Keep reading to learn how to get a win-win negotiation that pleases everyone.
Herb Cohen’s 3 Tips for a Successful Win-Win Negotiation
