What Is a Tipping Point? Why Small Changes Create Epidemics

What Is a Tipping Point? Why Small Changes Create Epidemics

What is a tipping point? What does “tipping point” mean? How are tipping points related to epidemics? How can you use the theory of tipping points to spread your ideas? A tipping point is a critical moment when a minor change makes all the difference. This is the point at which a movement reaches a boiling point or critical mass and explodes. We’ll cover the meaning of “tipping point” in Malcolm Gladwell’s book The Tipping Point and explore examples that answer the question, What is a tipping point?

Six Degrees of Kevin Bacon: The Origins of an Iconic Game

Six Degrees of Kevin Bacon: The Origins of an Iconic Game

What is the Kevin Bacon game? How is it played? Where did the game Six Degrees of Kevin Bacon come from? Six Degrees of Kevin Bacon (6 Degrees of Kevin Bacon) is a game in which you attempt to link any Hollywood actor to Kevin Bacon is six steps or fewer. The game came out of the six degrees of separation theory. We’ll cover how to play Six Degrees of Kevin Bacon and what the game says about how we’re all connected.

Law of the Few: Why Do Influencers Have So Much Power?

Law of the Few: Why Do Influencers Have So Much Power?

What is the Law of the Few? Where does it come from? Why is it important in business, sales, and marketing? The Law of the Few is the idea that certain types of people are especially effective at spreading an infectious idea, product, or behavior. This idea was popularized in Malcolm Gladwell’s book The Tipping Point. We’ll cover examples of the Law of the Few and look at why the messengers matter in the art of marketing.

How to Sell a Product: 3 Major Principles, Explained

How to Sell a Product: 3 Major Principles, Explained

How do you sell a product, any product, and create something that people can’t get enough of? What you are trying to ignite is a social epidemic, when an idea, message, or product spreads through the public masses like wildfire and creates a craze. This is how to sell a product. We’ll take a cue from medical epidemics: When a virus spreads, it starts with one person — Patient Zero — who gets sick and infects a handful of others. Then each infected person passes the germs to more people, and with exponential speed and reach the virus spreads until

Early Adopters Model: Your Most Important Customers

Early Adopters Model: Your Most Important Customers

What is the early adopters model? How do innovators and early adopters affect the success of your marketing strategy? What is an early adopter example? The “early adopters” model is a system in sociology that explains how a contagious idea or product spreads among people who adopt it at different phases. In the model, an idea spreads from innovators and early adopters all the way to the laggards. We’ll cover how the early adopters model works, what an early adopters example looks like, and why innovators and early adopters should be important elements of your marketing strategy.

Gaussian Curve: Why It Fails to Explain the Real World

Gaussian Curve: Why It Fails to Explain the Real World

What is a Gaussian curve? In which situations can it accurately describe the world? Where does it fail, and what are its limits? The Gaussian curve is another name for the classic bell curve, or normal distribution curve. It’s named after German mathematician Carl Friedrich Gauss, and it describes many phenomena accurately. We’ll look at where the Gaussian curve is accurate and where (and why) it fails.