What is the last mover advantage? Why do you want to be a last mover, and how can being one help you succeed? The last mover advantage is when a company is the last to introduce a new product or service and benefits from existing recent innovations in technology. The last movie advantage is that you become the one who makes the last and most spectacular innovation. And in Zero to One, that’s what you want.
The Last Mover Advantage: Create Long-Term Profits










