The World's Best Book Summaries
What’s the connection between Alzheimer’s and sleep? Can bad sleep habits lead to issues later in life? While it’s not a definitive connection, some theorize that there is a connection between Alzheimer’s and sleep. Since sleep affects the memory, there may be some reason to believe Alzheimer’s and sleep, or lack thereof, are related. Read more below.
You probably know that you need sleep. But do you know how sleep affects the brain? Knowing how sleep affects the brain can help you get a better night’s sleep and understand how sleep works. How sleep affects the brain is an intricate process, and you can learn more below.
How do you react when you’re told you can’t have something? Do you accept it or do you want it more? What if someone tries to take away something you have? When your choices are limited you may experience psychological reactance. Psychological reactance is the negative response you have when your choices are limited outside of your control. It comes from wanting to avoid loss. See how your fear of losing options influences your decisions with examples including the Romeo and Juliet effect.
What is adenosine and what do adenosine and sleep have to do with each other? Adenosine and sleep are closely related. Adenosine is a chemical that signals that you’re tired and causes you to want to go to sleep. This is called “sleep pressure”—or just feeling tired. Adenosine is what actually causes that sleepy feeling.
Have you ever thought that someone was trying to trick you? Could you tell they were using persuasion tactics to convince you? Do you know how to avoid being manipulated? Compliance practitioners are professional persuaders. They are able to manipulate you into agreeing even if you are trying to avoid manipulation. For each of the six principles of persuasion, there are key strategies to learn if you want to know how to avoid being manipulated.
Have you ever followed through on a decision even if you doubted it? Maybe you felt like it was too late or you were already in too deep. Maybe you didn’t want to look like a flip-flopper. You were probably being driven by commitment and consistency principles. The Consistency Principle of persuasion is the tendency for humans to commit to a course of action or to a belief and to pressure themselves to conform to that commitment. Learn how the commitment and consistency are used to manipulate you through a consistency concept example.
Have you ever gone to the store to buy something only to find it sold out? What do you do the next time you find it in stock? Do you purchase extra? That’s the psychology of scarcity at work. The psychology of scarcity is a theory that explains how shortages or perceived shortages influence behavior. If you find yourself in a scarcity mindset, you may buy irrationally. See the conditions under which the scarcity effect thrives and understand how the psychology of scarcity might be driving your decisions.
Have you ever been drawn to a crowd just because there was a crowd? Do you ever find yourself buying something based on its popularity? How about laughing when everyone else laughs even if you didn’t get the joke? These situations are all social proof examples. The Social Proof Principle is a theory stating that you decide what’s correct based on what other people think is correct. This theory is often used to sell products by showing how popular they are with other people. Learn with social proof examples and see when the social proof principle of persuasion might lead
What are the best marketing strategies for startups? How can you pick the best strategy for your new company? There are many marketing strategies for startups. Marketing is an important part of your business, and choosing the best marketing strategies for entrepreneurs will help your business launch and stay strong.
Is sleep in the elderly different than sleep at other ages? Are the elderly at a higher risk of sleep-related disorders? Sleep changes with age, and sleep in the elderly is no exception. Unfortunately, sleep in the elderly is characterized by declining sleep quality and difficulty sleeping. Sleep in the elderly can also have physical, mental, and emotional side effects, and sleep should be an important part of your health plan at any age.