Return on Investment in Business: How to Calculate & Assess ROI

A business person taking notes with a pen to calculate return on investment in business

What’s the importance of return on investment in business? How can you determine if a business is a good investment? Perhaps the most basic question anyone who invests in a business asks is, “Will this be a good use of my time and money?” To put it simply, the return on investment (ROI) answers this by measuring how profitable an investment is compared to its cost. Let’s look at how to calculate ROI and how to read the numbers you get back.

What Is Self-Esteem, and Why Is It Important?

A woman looking in the mirror and her hands on her hips depicts the question "What is self-esteem, and why is it important?"

What is self-esteem, and why is it important? How does the way you view yourself impact your daily life, relationships, and overall happiness? Self-esteem goes far beyond just feeling good about yourself; it’s about recognizing your inherent worth and believing in your abilities to handle life’s challenges. Leading experts and researchers have explored how this fundamental attitude shapes our emotions, behaviors, and connections with others. Read more to learn what the research reveals about self-esteem and discover why it matters so much for living a fulfilling life.

Motivation Cycle: The Power of Motivation + Progress

A smiling woman running on a trail illustrates the motivation cycle

What keeps some people consistently moving toward their goals while others lose steam? How can you create lasting motivation that builds on itself? In their book Willpower, Roy Baumeister and John Tierney explain that there’s a powerful connection between progress and motivation. When these elements work together, they create a motivation cycle that can help you achieve long-term success. Keep reading to discover how tracking your progress and celebrating small wins can transform your journey toward any goal.

In-Person Prospecting: Jeb Blount’s Tips for Prep & Execution

A salesperson greeting two prospective clients illustrates in-person prospecting

What makes in-person prospecting different from other sales approaches? How can you master the art of face-to-face selling in an increasingly digital world? In Fanatical Prospecting, sales expert Jeb Blount reveals that meeting prospects in person remains a powerful strategy, especially when targeting high-level executives. His proven framework combines thorough preparation with confident execution to help salespeople succeed in face-to-face interactions. Keep reading to discover the essential steps for effective in-person prospecting that can transform your sales approach.

What Are the Traits of Autism? Devon Price Explains

A woman with glasses and earrings smiling and looking down illustrates the question, "What are the traits of autism?"

What are the traits of Autism that set it apart from other neurological conditions? How does an Autistic brain process information differently from others? In Unmasking Autism, Devon Price explores the complex nature of Autism as a neurological condition that affects every aspect of a person’s life. From unique brain connectivity patterns to distinct information processing styles, Price reveals how Autism shapes the way individuals experience and interact with the world. Keep reading to discover what the traits of autism are and gain a deeper understanding of this often misunderstood neurological condition.

The Full Guide to Neurocycling (What It Is and How to Do It)

A brain being cleaned as part of the neurocycling process

What’s neurocycling? When should you practice neurocycling? What are the steps for performing it? Neurocycling can help you clear out any mental toxicity in the brain, which also improves your mental health at the same time. Dr. Caroline Leaf describes the six steps of the neurocycle, explains when to practice the neurocycle, and discusses four ways the neurocycle could help you live better. Keep reading to learn everything you need to know about neurocycling.

Sacrifice in Leadership: Insights From The Way of the Shepherd

A manager working late in an office with a cityscape through the window behind him illustrates sacrifice in leadership

What drives successful leaders to put their team’s needs before their own? Why do some managers create more stress for their employees while others lift burdens from their shoulders? In The Way of the Shepherd, Kevin Leman and William Pentak reveal that true leadership requires more than just management techniques—it demands a lifestyle of sacrifice and genuine care for others. They show how sacrifice in leadership shapes not only professional success but also personal character. Keep reading to discover how embracing the shepherd’s mindset can transform your leadership journey.

Steven Bartlett: Company Culture Should Evolve Over Time

A team of one man and three women working in an open workspace illustrates company culture

What do you need to build a thriving company culture in today’s business landscape? How can leaders adapt their cultural approach as their organization evolves? According to Steven Bartlett, company culture should fit the particular stage of growth your business is in. In The Diary of a CEO, he lays out the distinct approaches to team dynamics and organizational values that are required at each phase. Keep reading to discover organizational culture strategies that can transform your business from a startup to a sustainable enterprise.

What Causes Trauma? Built-Up Stress Energy (Peter Levine)

A stressed-out man with his hands on the sides of his head illustrates what causes trauma

What happens in our bodies during a traumatic event? Why do some people develop lasting trauma while others don’t? In his groundbreaking book Waking the Tiger, trauma expert Peter Levine explores what causes trauma through the lens of our natural stress responses. He reveals that trauma stems not from permanent damage but from incomplete physiological responses to threatening events. Keep reading to discover how our bodies naturally process trauma and why humans often interrupt this vital healing mechanism.

Perception and Experience: How Our Brains Distort Reality

A distorted reflection of a building in a rippling lake illustrates faulty perception and memory of reality

How much can you trust your own perception of reality? What role do your personal experiences play in shaping your beliefs and decisions? In You Are Not So Smart, David McRaney reveals how our brains create a distorted view of reality based on available information and external influences. The relationship between perception and experience affects everything from our buying decisions to our deeply held beliefs. Keep reading to discover why your brain takes these mental shortcuts and learn practical ways to make better decisions.