5 Examples of Cultural Evolution in Humans

This article is an excerpt from the Shortform summary of "Sapiens: A Brief History of Humankind" by Yuval Noah Harari. Shortform has the world's best summaries of books you should be reading.

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What are some examples of cultural evolution in humans? How do these examples shed light on our values and assumptions today?

We’ll cover five examples of cultural evolution in humans and look at how our cultural assumptions are formed rather than innate.

Examples of Imagined Realities

One benefit of the human language was how it was used to create fictions, also known as “social constructs” or “imagined realities.”

Being able to communicate information about things that don’t exist doesn’t seem like an advantage. But Sapiens seem to be the only animals who have this ability to discuss things that don’t have a physical presence in the world, like money, human rights, corporations, and God.

For instance, you can’t convince a monkey to give you its banana on the argument that if it does, it will get unlimited bananas when it dies and goes to heaven. Your negotiations with monkeys are limited because you can only promise rewards that exist materially in this world. Monkeys can’t create imagined realities like heaven.

Collective Fictions

In and of itself, imagining things that don’t exist isn’t an asset—you won’t aid your chances of survival if you go into the forest looking for ghosts rather than berries and deer.

What’s important about the ability to create fictions is the ability to create collective fictions, fictions everyone believes. These collective myths allow people who’ve never met and otherwise would have nothing in common to cooperate under shared assumptions and goals.

Collective fictions aren’t the same as lies. These aren’t lies because everyone collectively believes them. For example, members of the UN weren’t lying when they insisted that Libya’s government respect the rights of its citizens, even though Libya, human rights, and the UN itself are all imaginary realities, or social constructs. The borders that separate Libya from other countries are man-made, not physical features of the landscape; human rights is a concept many of us believe in, but rights don’t exist outside our collective imagination; and, like Libya, the UN is a social construct, an organization that has no physical existence.

While humans lived without these social constructs for millennia, today, imaginary realities in some cases matter more than objective realities. For instance, the survival of actual entities like rain forests and endangered river dolphins depends on the charity of imaginary entities like the United States and non-profit organizations.

Let’s look at an example of cultural evolution in humans that shows how we unquestioningly accept imagined realities and treat them as real entities.

Example of Cultural Evolution in Humans: Peugeot and the Power of Entities that Don’t Exist

Does the carmaker Peugeot exist?

It must. The corporation employs 200,000 people, makes 1.5 million cars a year, and earns about 55 billion euros annually.

  • But in what way does Peugeot exist? Can you locate it in physical reality? The company isn’t its cars. The cars could all go away and the company would still exist.
  • The company isn’t its employees, its factories, or its machinery. A natural disaster could wipe out every factory and every employee, and the company would still exist and be able to get a loan, build new factories, and hire new workers.
  • The company is not its founder (who’s dead) or its managers and shareholders, who could be dismissed today without threatening the company’s existence.

So how can it exist? Peugeot, as with other corporations, has no existence in the physical world. It’s an idea, a collective myth we all agree to believe in. This myth is so powerful that this imaginary entity can buy property, pay taxes, open a bank account, and be bound by laws.

We grant these legal fictions, called limited liability companies, the same rights as people (the concept of “rights” is a fiction, too). We treat LLCs like flesh-and-blood people.

The Birth of Limited Liability Companies

The Problem

It wasn’t always the case that a business owner could divorce himself from his business. In the 13th century, before the (imaginary) existence of LLCs, if you owned a business, you were personally liable for everything that happened with that business.

So if your product broke, your customer could sue you personally. If you borrowed money and the business flopped, you had to pay back the debt out of pocket. If you couldn’t, you might have to sell your personal property or sell your children into servitude.

When you are your business and your business is you, starting a business is a scary prospect. People didn’t want to take the financial risk, and this impeded entrepreneurship.

The Solution

The solution to this problem was limited liability companies. The company became an entity independent of its founder, manager, or any other person or physical entity.

We’re so used to these corporations that we forget they’re imaginary, existing only in our minds and invented only to shield their founders from too much personal responsibility.

Back to Peugeot

Often, the problem with imaginary things is that it’s hard to get others to believe them (their power comes only with collective belief in them). But in France in the 1890s, if you got a lawyer to go through the ritual required of the French legal code (another fiction), involving writing down the correct words on a fancy sheet of paper and signing it, you could create a totally imaginary company that millions of French citizens would tacitly agree to believe.

French law validated the existence of Peugeot. In other words, one imaginary entity legitimized another imaginary entity.

Genetic Evolution Versus Cultural Evolution

Usually, it takes a genetic mutation to significantly change behavior, and that takes hundreds, if not hundreds of thousands, of years. 

For example, common chimpanzees live in hierarchical groups led by the alpha male, whereas their relatives the bonobos live in egalitarian groups led by females. Chimps can’t suddenly decide that they too want to live in an egalitarian society. Their social behavior is ingrained in their genes. Such a change would have to come from their DNA.

Until the Cognitive Revolution, the social and technological evolution of Sapiens also depended on changes in DNA. But the Cognitive Revolution—and the language, collective fictions, and cooperation it brought with it—allowed Sapiens to evolve much faster than other humans. We can now change our social structures, interpersonal behavior, and economic behavior within decades, rather than over hundreds of years.

Example of Cultural Evolution in Humans: The Power of the Pope

We can see how the advent of “fictions” made social evolution independent of biological evolution in the example of cultural evolution in humans that looks at the Pope.

In the societies of our chimp relatives, the alpha male uses his position of power to mate with as many females as possible, ensuring that he passes his genes to the next generation. In the animal world, this is the primary, instinctive goal—to survive long enough to pass on your DNA and keep your ancestral line alive. The sole purpose of gaining power is to help you survive and procreate.

However, in modern human societies, power is divorced from procreation and institutions are passed along not through genes but through fictions.

For example, Catholic priests, Buddhist monks, and Chinese eunuchs all hold sway over their societies. They’re also meant to be celibate. Their celibacy isn’t the result of limited resources or a lack of females. It’s also not the product of a genetic mutation.

There’s no genetic basis or survival need for the Catholic Church, but it hasn’t died out. It’s passed from one generation to the next via stories rather than genes.

The Fiction of the Political Order

Other examples of cultural evolution in humans are in the political sphere.

People evolved to cooperate in small groups. As their way of life changed rapidly, there was no time for Sapiens to evolve the skills of mass cooperation. As groups of people got bigger, they needed some kind of organizing structure, a way to help people work together to divide land, settle disputes, and keep the peace. Organizing so many people involved creating myths that served as the links between previously distinct bands of people. This was the foundation of cooperation.

Cooperation didn’t necessarily mean egalitarian collaboration. Cooperation was often built on oppression. Those in power exploited the farmers to maintain the system.

Fictions can foster cooperation among nations and empires. We’ll look at the Code of Hammurabi and the Declaration of Independence together to demonstrate how these seemingly dissimilar documents actually function very similarly.

Two Examples of How Myths Can Sustain Empires

Fictions can be useful. We like to think that political orders are founded on truths, but in reality, political orders are unable to function without relying on fictions. Let’s look at two examples of cultural evolution in humans and how we think they’re natural rather than fictional.

Example of Cultural Evolution in Humans: The Code of Hammurabi

In 1776 BC, the Babylonian Empire was the biggest in the world, with over a million subjects. King Hammurabi established a code that presented his power and legal system as mandated by the gods. The code emphasized hierarchy, breaking the population into “superior people,” commoners, and slaves. Your worth was established based on your class and gender.

The idea was that if everyone accepted this code, the empire’s million subjects could cooperate with each other. And it worked. People believed the myth that the gods dictated these laws, rights, and differing human worths, and the Code of Hammurabi is still known today.

Example of Cultural Evolution in Humans: The American Declaration of Independence

Another example of cultural evolution in humans has to do with America’s founding document. It’s easy to think of the Code of Hammurabi as a myth. It may not be as easy to think of our own country’s foundational document as a myth.

Similar to Hammurabi’s assertion that his code came from the gods, Thomas Jefferson justifies the rights proclaimed in the Declaration of Independence by writing that they are “endowed by [men’s] Creator.” Both have a divine source. Also like the Code of Hammurabi, the Declaration of Independence was written as a way to unify disparate groups of people.

Unlike the Code, the Declaration is based not on hierarchy but on equality. Who’s right? Neither. The concepts of rights and equality are just as much myths as the concepts of hierarchy and of value based on class and gender. They exist only in the mind. 

In order for the phrase “all Men are created equal” to be true, we’d have to find that sentiment in the physical world. But there’s no sense in which we are equal in objective reality. People have different genes, are influenced by different environments, develop different personalities, and have different chances of success and survival. The evolution of our species depends on our differences, our genetic mutations.

There’s also no objective existence of “rights.” For example, birds don’t fly because they have the right to fly. They fly because they have wings. Likewise, “liberty” is a concept humans invented. You can’t measure it and it doesn’t exist outside our minds.

None of this means that the Declaration of Independence is a lie or worthless. It has helped create a stable, cooperative society. In fact, collective myths are the only way to organize large groups effectively.

The Imagined Order Creates Our Desire

A fifth example of cultural evolution in humans has to do with tourism. Is tourism natural or a cultural construct?

Both Romantic myths from the 19th century and consumerist myths from the 20th century influence what we desire. Even when we think we’re making our own, personal decisions by following our hearts, what our heart wants is probably influenced by these myths. Further, the whole idea that you should “follow your heart” comes from the myths of the Romantic period.

Take the tourism industry, for example. We all want to go on vacation. We think this is a natural thing to want to do. It’s not. A chimpanzee wouldn’t think of using his hard-earned status to take a trip to another chimpanzee’s territory.

Our ancestors wouldn’t have done this, either. While today, a millionaire might take his wife on a trip to Paris to help them weather a rough patch in their marriage, an ancient Egyptian might have built his wife the lavish tomb she coveted.

Traveling is not a natural, biological urge. So why do we want to go so badly?

  • Romanticism: This imagined order says that to have our most fulfilling lives, we need to try new things, go to new places, and have new experiences.
  • Consumerism: This imagined order says that to have our most fulfilling lives, we need to consume products and services.

Romanticism and Consumerism find their marriage in the tourism industry, which sells you experiences on the assumption that they will enrich your life. Tourism is an example of cultural evolution in humans.

5 Examples of Cultural Evolution in Humans

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Amanda Penn

Amanda Penn is a writer and reading specialist. She’s published dozens of articles and book reviews spanning a wide range of topics, including health, relationships, psychology, science, and much more. Amanda was a Fulbright Scholar and has taught in schools in the US and South Africa. Amanda received her Master's Degree in Education from the University of Pennsylvania.

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