What’s your approach to business competition? Should you build relationships with your competitors? When Satya Nadella took over as Microsoft’s CEO in 2014, he changed the way the company looked at its competitors. He saw competitor collaboration as a way to encourage innovation, benefitting the industry as a whole. In Hit Refresh, he tells the story and shares three principles of strategic partnerships. Read more to learn about Nadella’s approach to competitors and how it contributed to the transformation of Microsoft.
Build Relationships With Your Competitors: A Win-Win










