How to Define Sprint Goals (+Practice Exercise)

How to Define Sprint Goals (+Practice Exercise)

Wondering how to define sprint goals? What is the sprint design process? How do you choose high-priority goals? The Design Sprint process involves creating many versions of the same idea and improving your idea using the information you gain from each iteration. According to Jake Knapp’s book Sprint, design thinking can be broken down into two parts: identifying a problem and developing a solution (i.e. your sprint goal). Read on to learn Knapp’s advice on how to define sprint goals, including a brief exercise at the end of the article.

Shorter Workweek Benefits and Drawbacks

Shorter Workweek Benefits and Drawbacks

What are the benefits of a shorter workweek? Why are there also drawbacks? The push to reduce work schedules gathered momentum during the pandemic, which forced employers to become more flexible about working arrangements and led many workers to reflect on unhealthy work cultures. However, workers and businesses are still trying to evaluate the viability of a shorter workweek. Read on for an overview of shorter workweek benefits as well as the drawbacks to reducing working hours.

How to Talk to Customers and Apply Their Feedback

6 Tips for Providing Effective Customer Service

Do you need to know how to talk to customers? What do you get out of talking to customers? Turning discussions with customers into constructive feedback should be an ongoing routine at any business. In The Mom Test, Rob Fitzpatrick gives advanced tips on how to use discussions with customers to enhance your business. Let’s look at how to talk to customers to give your business a boost.

4 Persuasive Copywriting Techniques to Boost Sales

4 Persuasive Copywriting Techniques to Boost Sales

What is persuasive copywriting? How can you spread your company’s message in the market? An essential part of crafting an effective advertisement involves writing copy that builds on and reinforces the message in your headline. In Breakthrough Advertising, Eugene M. Schwartz offers four strategies for achieving this. Check out these persuasive copywriting techniques that will convince customers to buy your product.

Cal Newport on Email & the Problems With Instant Messages

Cal Newport on Email & the Problems With Instant Messages

What does Cal Newport have to say about emails? Why does he warn against constantly checking your email? In A World Without Email, Cal Newport argues that email makes workers less happy and productive. He further explains why this is, and the downsides of the distracted mindset emails create. Read below for a better understanding of Cal Newport’s email warnings.

Jake Knapp’s Design Sprint Book: Overview & Takeaways

Jake Knapp’s Design Sprint Book: Overview & Takeaways

Looking for an overview of Sprint? What is Jake Knapp’s Design Sprint process? What are the book’s key takeaways? Jake Knapp developed the Design Sprint while working at Google Ventures, the investment arm of Google’s parent company. His process allows you and your team to build and test a prototype in just a five-day work week. Keep reading for an overview of Jake Knapp’s book Sprint and the Design Sprint process.

The 4 Problems With Emails in a Knowledge Workplace

The 4 Problems With Emails in a Knowledge Workplace

What are the major problems with emails? Is checking your email a bad thing? Checking your email isn’t necessarily a bad thing, but if it’s taking up most of your day, it might be distracting you from important work. Cal Newport’s book A World Without Email claims that a habit of constantly checking emails causes a hyperactive hive mind workflow (HHMW)—which can hurt you and your work. Let’s look at the four problems with emails, both for companies and individuals.

Your First Sprint Planning Meeting: Full Preparation Guide

Your First Sprint Planning Meeting: Full Preparation Guide

What should you do before your first sprint planning meeting? How does Jake Knapp suggest you prepare? With the help of John Zeratsky and Brian Kowitz, Jake Knapp ran hundreds of successful sprints at Google and other companies like Lego, Airbnb, and Slack. According to Knapp’s book Sprint, there are four important steps you should take in preparing for your first sprint planning meeting. Keep reading to learn how to prepare for your first sprint planning meeting, based on Knapp’s four steps.