Darya Sinusoid

Darya’s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain/mind/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.

Product Improvements That Make the Most Impact

Do you want to upgrade your product? What are some things you should consider before introducing product upgrades? There are many ways to enhance a product. For example, you could source better-quality materials, add new features, or add supplementary products. Don’t try to do everything at once. Consider the impact and possible consequences to determine how much difference an upgrade will make, and implement product improvements that will make the most impact. Here are some things to consider.

The History of Cancer Research: Pre-1900s – 2010

What do we currently know about cancer? How has our understanding of the disease evolved throughout the years? Until relatively recently, doctors didn’t truly know what cancer was or how it occurred, let alone how to treat it. Therefore, a great deal of the history of cancer research is just trying to answer those basic questions about the disease. Here is an overview of the history of cancer research, from the pre-1900s to 2010.

How to Assess Your Product Viability

Do you have a product idea in mind? What are some things you should consider before committing your idea to development? Successful businesses engage in research and rigorously test the product viability before they commit to developing it. This process helps them test their assumptions about how profitable the venture will be and prevents them from investing time and resources in projects that won’t pay off. Here are five questions to ask yourself before developing potential products and services.

The National Cancer Act: What Did It Do?

When was the National Cancer Act signed into law? How far have we since come in our understanding of cancer pathology? In 1971, President Nixon signed the National Cancer Act, committing a total of $1.5 billion to cancer research over three years. However, the Act hardly helped us get any closer to curing cancer because it prioritized drug trials rather than developing our understanding of the biology underlying the disease. Keep reading to learn about the National Cancer Act.

The Personal MBA by Josh Kaufman: Book Overview

What is Josh Kaufman’s The Personal MBA about? What is the key message to take away from the book? In The Personal MBA, bestselling author and entrepreneur Josh Kaufman offers a comprehensive overview of how businesses work. He argues that there are five key processes underpinning every business and suggests ways to optimize them for successful results. You’ll come away knowing how to identify profitable opportunities and make informed decisions to ensure business success. Here’s a brief overview of the key themes.

The Emperor of All Maladies: Quotes by S. Mukherjee

Are you looking for The Emperor of All Maladies quotes by Siddhartha Mukherjee? What are some of the most noteworthy passages worth revisiting? Mukherjee, a doctor and biologist who specializes in immunology and oncology, has spent much of his career on the front line of that fight. Though The Emperor of All Maladies was first published in 2010, cancer remains one of the most frightening diseases of our time, and doctors are still working to fully understand and treat it, despite advances in research and practices. Below is a selection of quotes highlighting some of the key ideas.

How to Attract Customers: Marketing 101

What are some things you should consider when deciding on your marketing strategy? Who should you market to? How do you make your product/service appeal to your target customers? Once your business has something of value to offer, the next thing you should focus on is how you can attract attention and appeal to potential customers. According to Kaufman, your best bet is to tailor your marketing approach to people who’ve already expressed an interest in your offer. Here’s how to attract customers who are most likely to buy your product.

Tobacco and Lung Cancer: The Effects of Our Denial

When was the link between tobacco and lung cancer established? Why did it take so long for the public to be convinced? In 1964, a scientific report conclusively showed that smoking cigarettes increases the risk of lung cancer. However, it took about a decade for the public to become convinced—congress fought hard to protect the tobacco industry. Here’s a quick look at the fight against tobacco advertising.

How to Increase Profits Without Raising Your Prices

Do you want to amp your business’s bottom line? What are the different ways to improve profitability without raising prices? Raising your prices in an effort to increase profits is a dangerous move that has a high chance of backfiring. Unless your business provides a product/service of exceptional value, you risk losing a significant proportion of your customer base to competitors. Before you raise prices, you may want to consider other ways of improving your business’s bottom line. Here’s how to increase profits without raising your prices.

Cancer Relapse: Why Does Cancer Come Back?

What are the chances of cancer coming back? Why can cancer recur after remission? Cancer is such an insidious disease because, in addition to being hard to cure, it often comes back, sometimes in a different part of the body. Cancer relapse happens because the treatment failed to kill all the cancer cells. Even if a single cancerous cell is left behind, it can continue to grow and spread through the body. Keep reading to learn about cancer relapse and why it occurs.