Why do grocery stores place milk at the back of the store? What makes you more likely to pick up certain products while shopping? The psychology of retail spaces shapes every aspect of the shopping experience, as explored in Paco Underhill’s book, Why We Buy. From strategic product placement to carefully designed traffic patterns, retailers use scientific insights about human behavior to influence purchasing decisions. Keep reading to discover the fascinating ways stores are designed to work with your natural instincts and movements.
The Psychology of Retail: How Spaces Influence Shopping
