Entrepreneurship Archives

Memorable Branding: 3 Strategies to Boost Your Brand

Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.

Management Versus Leadership: The Key Difference

Dare to Lead: Book Overview and Takeaways

Do you want to inspire your team members? What is the difference between management versus leadership in the context of organizational management? Both management and leadership are important for any organization, but many companies suffer from too much of the former and a lack of the latter. The key difference between management versus leadership is that leaders focus on the organization’s people, whereas managers focus on the organization’s things and objects. Keep reading to learn about the difference between management versus leadership, and how to be a better leader in your organization.

Unique Marketing and Branding: Why They Don’t Matter

Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.

Elon Musk’s Risk Tolerance: Why He’s So Successful

How does Elon Musk manage risk? Does Elon Musk create safety nets? Elon Musk risks his personal life, money, time, and health to see his dreams become realities. His willingness to make large personal investments is what sets him apart from other entrepreneurs and makes him so successful. Keep reading to explore why Elon Musk risks everything to make his visions realities.

Delivering Your Speech: How to Make an Impact

What is the key to delivering a truly great speech? What do all great speakers have in common? When it comes to delivering your speech, how you present yourself is just as important as what you say. If you want to give a truly great speech, it isn’t enough to have the perfect words, strategies, and setup—you also need stage presence. The way you present yourself makes the difference between a forgettable speech and one that leaves your audience inspired. Here are some things to keep in mind.

The 4 Leadership Techniques to Amplify Your Team

Are you having a hard time asserting yourself as a leader? What are some leadership techniques you can implement in your role? Without a leader, a team is liable to fall apart. An effective leader steps in and assures that every team member has an important role to play. In his book The 8th Habit, Stephen Covey describes four leadership techniques that can make you a strong and confident leader. Keep reading to learn how to apply these leadership techniques in your organization.

Stephen Covey’s Leadership Roles—Explained

Three people business leaders with political clout standing side by side

What are Stephen R. Covey’s leadership roles? How can you use the body, mind, heart, and spirit to lead others? Stephen R. Covey’s book The 8th Habit concludes that there are four roles a leader can inhabit: the Auditor, the Navigator, the Advocate, and the Captain. If you embrace the concept of Covey’s leadership, you’ll be able to use your body, mind, heart, and spirit to share your wisdom with your team. Continue reading to discover more about Stephen Covey’s leadership roles.

Should You Script Your Speech? Advice From TED Talks

7 Life Lessons From Charlie Munger’s Speeches

Is it a good idea to write a speech script? What are the potential downsides of speaking from a script? According to Chris Anderson, the author of TED Talks, scripting has both benefits and downsides, and depending on your confidence level, it may or may not be a good idea. If public speaking evokes great anxiety, scripting can help. But speaking from a script can make your speech bland and dispassionate. If you decide to write a speech script, consider if you are going to read off the script or memorize it. Let’s consider the risks and benefits of both.

The BRRRR Method: Examples of Each Step

Is the BRRRR method difficult to master? What are some BRRRR method examples that make it easier to understand the process? Many real estate investors are opting to use the BRRRR method coined from David M. Greene’s book, Buy, Rehab, Rent, Refinance, Repeat. It can be a little daunting to invest so much money with a method you’ve never used before, but there are BRRRR method examples that you can follow. Let’s take a look at an example of the BRRRR method that walks you through the different stages of the model.

The BRRRR Method of Investing Explained

The Millionaire Next Door and Wealth Building

What is the BRRRR method? How can you use it to make more money renting out properties? In the book, Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene explains how investors can gain more income if they use his BRRRR method. This strategy differs from a traditional method of investing by flipping distressed houses and refinancing them to buy another property. Keep reading to see if the BRRRR method is the right investment strategy for you.