Communication Archives

5 Powerful Examples of Emotional Advertising

How does emotional advertising work? What are some great examples of emotional advertising that you can learn from? When people get emotional, they like to talk about how they’re feeling. When they do this, they share details about what made them so emotional in the first place. Therefore, if you can make your product or idea trigger an emotional response, you’ll get people talking not only about their feelings but about your product or idea, too. Below you’ll find some powerful examples of emotional advertising in action.

Body Language in Sales: How to Sell Nonverbally

What role does body language play in sales? How can focusing on your gestures, eye contact, stance, etc. help you close more deals? In sales, body language is a crucial element. At least half of the communication that happens during a sale is nonverbal, so instead of hoping that you’re making a good impression, you should practice effective forms of nonverbal communication. Here’s how to increase sales using body language.

Distracted by Social Media? Try These Things

Are you easily distracted by social media? What can you do to improve your relationship with social media? Is taking a detox or sabbatical a good idea? Social media companies design their apps to be addictive—it makes you feel like you’re being productive (catching up on current events or seeing what family and friends are up to), but in fact, the gains are minor. Cal Newport argues that taking a temporary detox is ineffective and the best way to improve your relationship with social media is to limit your usage. Here’s how you can evelop a healthier relationship with social

How to Write a Sales Script: Tips and Roadmap

Want to know how to write a sales script? How important is a script in closing a deal? In his book about Straight Line selling, Jordan Belfort explains that a good salesman must have a script or he risks being unprepared and ruining his chance at a sale. An effective sales script (along with proper sales body language and tone) increases your chance of closing exponentiallly. Continue reading to learn how to build your sales script.

Is “Violent” Speech an Excuse for a Violent Response?

Is it possible for speech to be “violent”? Should speech that leads to physical harm be deemed violent? In what ways is this way of thinking harmful? In their book, The Coddling of the American Mind, Jonathan Haidt and Greg Lukianoff argue that there is no such thing as violent speech, even if the speech in question does lead to physical harm of some form. They think that labeling speech as violent is an excuse to respond with physical violence in turn. Keep reading to learn why Jonathan Haidt and Greg Lukianoff think that labeling speech as violent is harmful.

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.

Tell a Sales Story: The Secret to Sales Success

What exactly is a sales story? What information should you cover as you tell your prospects about your business and the products/services it sells? Your sales story—the response you give when someone asks you to tell them about your business—is the centerpiece of any sales effort. An effective sales story focuses on the problems you solve for customers and the ways your solution is different from and better than anyone else’s. In this article, we’ll discuss the importance and the characteristics of a compelling sales story, and some things to consider as you draft one of your business.

How to Identify the Most Important Sentences in a Book

How can you tell which are the most important sentences in a book? What are the best ways to unpack complicated sentences? In How to Read a Book, authors Adler and Van Doren suggest identifying an author’s most important sentences to find their leading proposition. Once you’ve identified the primary proposition, paraphrase it in your own words to make sure you really understand its meaning. Keep reading to learn the best way to find and unpack an author’s most important sentences.

Using the N-Word Invokes Oppressive Power Structures

Ever wondered why it’s OK when black people are using the N-word but white people are discouraged from doing so? Why does the word carry a different meaning depending on the skin color of the person saying it? Words carry emotions and they perpetuate social structures. Every word has a history, and the word “nigger” carries a particularly ugly emotional history of dehumanization, disadvantage, exploitation, and oppression. Here is why who’s using the N-word matters.

How to Close a Face-to-Face Sale

Does your company do a lot of face-to-face sales? What is the best way to approach and secure a face-to-face deal? Getting a face-to-face meeting with a prospect is the culmination of your new business development efforts. There can still be a lot of work to do after the first meeting, including preparing a formal proposal or presentation. But the essential step to winning new business is first getting in front of the prospect and setting the tone for a productive relationship. In this article, we’ll discuss the eight stages of a face-to-face sales call and what to do at