Business Archives

Interviewing Customers: A Guide for New Product Development

Want to learn about interviewing customers? How can customer interviews guide new product development? If you want to know how to truly comprehend customer expectations, the answer lies in the art of interviewing customers. According to Clayton Christensen, by delving into their stories, you can uncover the motivating factors behind their purchases and gain invaluable insights for innovation. Read on to learn how interviewing customers can guide product innovation, according to Christensen.

How to Expand Your Business: 3 Ways to Break New Ground

Would you like to increase your business’s earning potential? Do you feel like you’ve gone as far as you can with the products and services you already have? It might seem as though you’ve tapped out your customer base and have nothing new to offer. Veteran entrepreneur Michael Masterson shares three ways to build on your success and break through to new territory with new products and new customers. Keep reading to learn how to expand your business with Masterson’s methods.

The 3 Essential Elements of a Customer-Focused Strategy

What is a customer-focused strategy in business? How can you use it to generate more business growth and success? Clayton Christensen argues that, in today’s competitive landscape, achieving business success requires more than just offering a good product or service. He claims that a customer-focused strategy is what it takes to win over customers in the long term and truly satisfy their expectations. Read on to learn Christensen’s explanation of a customer-focused strategy in business.

How to Sustain Business Growth: Switch From CEO to Adviser

Once your business has achieved success, how should your role change? Should you grow by merger and acquisition or go public? In Ready, Fire, Aim, Michael Masterson explains that successful, multimillion-dollar businesses progress through four stages of development: launch, expand, optimize, and sustain. For this last stage, he recommends moving to an adviser role and focusing on tactics that promote continued growth. Read on to learn how to sustain business growth with Masterson’s strategies.

From Good to Great: Why Consistency in Business Matters

How does consistency in business create more success? What strategies can you use to create consistent business procedures? In Clayton Christensen’s book, Competing Against Luck, he argues that the secret to business success lies in the power of consistency. By establishing repeatable procedures and ensuring consistent results, businesses can guarantee customer satisfaction and loyalty. Read on to learn Christensen’s strategies for establishing consistency in business.

Why Innovations Fail: The Top 3 Problems to Avoid

Why do innovation projects fail? Why do businesses fail to succeed in the market? Innovative products and services can reshape markets and propel companies from obscurity to wild success. However, most innovation projects fail: Many don’t even make it to market, and of those that do, the majority never generate the exponential growth and massive profits their developers were hoping for. Here are the reasons why innovations fail, according to multiple experts.

The Phoenix Project: Book Overview and Lessons

Is the book The Phoenix Project worth reading? What can IT departments learn from the business parable? In The Phoenix Project, Gene Kim, Kevin Behr, and George Spafford present a fictional case study of a business that’s failing because it doesn’t align the work of IT services with the company’s goals. The authors then show how an IT department can turn itself around and get back in the game. Keep reading for a The Phoenix Project book overview, as well as the lessons you can learn from the authors.

Customer-Centric Design: How to Use It to Guide Innovation

What does customer-centric design mean? Why do products with a customer-centric design usually garner more success? In a world where customers are constantly seeking solutions to their specific needs, businesses must embrace customer-centric design to thrive. Author Clayton Christensen explains that it’s about understanding what customers aim to accomplish and crafting products that align with those goals. Read on to learn about customer-centric design and how to use it to harness product innovation.

Suffering From a Lack of Innovation? We Have Solutions

What happens to businesses that lack innovation? How can you come up with ingenious ideas that will make customers swoon? A lack of innovation is a serious problem in many companies. Without it, they fail to come up with new ideas that excite customers and fall behind in the market. Keep reading for some suggestions to help you embrace innovation and start thinking differently about your product.

The Three Ways From The Phoenix Project—Explained

What are The Three Ways from the book The Phoenix Project? How can you make your IT development teams run more smoothly? None of the problems of IT are insurmountable, but authors Kim, Behr, and Spafford argue that addressing them requires completely rethinking how IT work is done. The Three Ways from The Phoenix Project can be summed up as fast workflow, quick feedback, and continual improvement. Continue reading for a detailed overview of The Three Ways.