Business Archives

Why CO2 Emissions From Manufacturing Industries Are Here to Stay

What role do fossil fuels play in manufacturing? How much do renewables help? What’s the solution to carbon emissions? Vaclav Smil believes that, in manufacturing industries, fossil fuels are here to stay—at least for the foreseeable future. Even green electricity relies on manufactured materials that are produced with power from fossil fuels. But, he says there are a few things we can do to reduce the use of these materials. Read more to learn about why CO2 emissions from manufacturing industries are a reality we have to live with, at least for now.

What’s Behind the Pet Store Ban on Retail Pet Sales?

What’s behind the pet store ban on animal sales? Why are some people for or against the bans? A growing number of US cities, counties, and states are banning pet store sales of dogs, cats, and other animals to combat puppy mills and animal maltreatment. Advocates believe these bans are vital for reducing abuse, but puppy mill owners are finding loopholes to circumvent the restrictions. Read on to learn more about the drive to ban the retail sale of animals in pet stores.

Hypothesis in Business Research: How to Make & Use One

Are you scared to try something new for your next innovation project? Why is a hypothesis in business research important? The uncertainty of how customers will react to your new product may scare you from even trying to create it. But if you create a hypothesis, just like you would with the scientific method, you’ll have a better chance of succeeding because you’re testing the waters. Check out how a hypothesis will improve the chances of your business research pulling out a win.

The Founder Story: The Importance of a Business’s Origins

What is a Founder Story? How does an origin story help you attract people to your business? Every business has an origin story. According to Kindra Hall’s book Stories That Stick, this is the story of how your company began and the person behind it all. Continue reading to learn how to use a Founder Story to help you stand out from competitive businesses.

How to Collect Stories for Your Business & Use Them Well

How do you collect stories that will wow your audience? How do you choose the right story for the appropriate situation? Stories aren’t useful if you’re not telling them to the right people at the right time. Stories That Stick by Kindra Hall has stellar advice for choosing the best stories for your audience so you can get your point across. Below you’ll learn how collecting stories can be an easy process if you just know where to look.

Is Elon Musk Ruining Twitter?

What key changes has Elon Musk made to Twitter? What has their impact been on users and the platform? Is Elon Musk ruining Twitter? After purchasing Twitter for $44 billion, changes Musk has made to Twitter have ruffled the feathers of a broad array of users and compromised the platform’s functionality and long-term viability. The company is now worth less than half of what Musk paid for it. Keep reading for a look at the changes Musk has made and a look at their impact.

What Is Upstream Thinking? Journeying to Find the Root Cause

What is upstream thinking? Why is it a superior problem-solving strategy? In Upstream, Dan Heath advocates for focusing energy on upstream problem-solving. He concedes that the concept of working on the root causes of problems is not always the easiest route, but it does offer the potential for improving flawed systems and reducing harm on a broader scale. Continue reading to learn what upstream thinking is and why it’s a better way to solve problems.

Why Your Company Needs a Corporate Story & How to Craft One

Do you talk about your company’s timeline, only to have people tune out? How well do people know the journey that your organization is on? In his book Unleash the Power of Storytelling, Rob Biesenbach contends that you can make any message much more compelling by simply telling a story. He shares his practical template for a narrative that explains your company’s history, mission, and values in an engaging way. Read on to learn the importance of a corporate story and how to create one for your organization.

How to Make the Most of Your Sales Funnel Leads

How does using a sales funnel help you make the most of your marketing spend? What is the best way to convert sales funnel leads? According to Russel Brunson, the author of Dotcom Secrets, sales funnels are the most cost-efficient way to grow your sales. This is because sales funnels encourage your leads to spend more money, helping you to make the most of your ad spend. Here’s how sales funnels can help you make the most of your leads.

Increasing Taxes on Energy Companies: The Answer to Corruption?

Is it possible to stop corruption in the energy industry? Is there a way for energy companies to improve the countries they’re in, rather than destroy them? In Blowout, journalist and MSNBC commentator Rachel Maddow exposes the corruption and exploitation in the oil and gas industry. At the end of her book, Maddow suggests a few solutions to the problem, including increasing taxes on energy companies. Keep reading to learn how the world can fix the energy industry.