The World's Best Book Summaries
What is a business format franchise? How did Ray Kroc innovate franchising to create huge success? In The E-Myth Revisited, Michael E. Gerber discusses Ray Kroc’s business format franchise, a template that’s been widely adopted by other companies. He shares the key to McDonald’s success, and he offers insights into how you might succeed by doing what they do. Read more to learn about the business format franchise template.
How do you craft a successful sales pitch? How can you get through the prospective buyer’s defenses and get them to seriously consider your proposition? According to Oren Klafff, the author of Pitch Anything, the key to crafting a good sales pitch is to win what he calls a “frame collision.” There are three common frames that your target could adopt: 1) the power frame, 2) the analyst frame, and 3) the time frame. In this article, we’ll discuss how to establish yourself in the dominant frame, which will greatly maximize the chances of getting your idea considered.
Do you want to understand Clayton Christensen’s jobs to be done theory? How can this strategy help you figure out what your customers really want? Clayton Christensen’s jobs to be done theory can help you to better understand your customers and improve your marketing skills. You can learn about the best ways to market your product with an explanation of Christensen’s popular milkshake marketing tactic. Find out more about Clayton Christensen’s jobs to be done theory below.
Is bias training a good solution to workplace bias? What incident forced Starbucks to reevaluate how they handle racism? How is moral credentialing a threat to racism progression? In her book Biased, Dr. Jennifer Eberhardt discusses bias training at work and uses the 2018 Starbucks incident as a case study. Many companies used biased training as a crutch because they don’t know how else to deal with racism but it may not be the perfect solution. Here’s some background on the Starbucks incident and a discussion on whether bias training is effective or not.
Do you have a personnel plan for your business? Do your employees find satisfaction and success in the work they do for your organization? In The E-Myth Revisited, Michael E. Gerber explains what an effective personnel plan looks like. He shows how to see your work environment and rules as a game, which helps set people up for success and satisfaction in their work. He also provides tips for an effective hiring process. Read more to discover what comprises an effective personnel plan.
What makes a great sales pitch? How do you introduce your idea in a way that grabs your target’s attention and sustains it all the way from start to finish? According to Oren Klaff, the author of Pitch Anything, there are two elements to holding the attention of your target audience while making a sales pitch: desire and tension. Desire is triggered when there is a prospect of the product or service improving their life in a significant way. As for tension, it comes from conflict: when the target feels rejected and accepted at the same time. In this article,
Want to know how to reduce bias in the workplace? How can employers commit to antiracism? In her book Biased, Jennifer Eberhardt suggests four methods for reducing bias at work. Those methods are understanding what triggers bias, using monitoring technology, building interracial relationships, and working to create a new normal. Learn about the four methods to reduce bias below.
What is an emergent strategy? How can an emergent approach in business lead to success? What is the difference between a deliberate and emergent strategy? An emergent strategy is a business strategy that adjusts as the situation changes. Rather than being static, an emergent approach changes as events unfold. The emergent approach for business is an important tool and you should know when to use one. Read on to learn more about the emergent approach in business.
What makes a good pitch? How can you increase the chances of your proposition being considered? When you are trying to pitch an idea, don’t try to capture your target’s interest by appealing to logic and reason. Instead, appeal to their primitive brain by using “hot cognitions.” Here are some tips on how to pitch an idea effectively to compel your target to consider your proposition.
What are some resource allocation examples you can learn from? How did Apple improve its resource allocation strategy? Why is it sometimes necessary to scrap a project? It’s important that the allocation of resources aligns with strategy in business. By examining real-life resource allocation examples you can understand how to improve your own strategy. Read on to find some resource allocation examples you can learn from.