The World's Best Book Summaries
How can you use customer conversations to make your product better? What information should you gather during these discussions? In The Mom Test, Rob Fitzpatrick recommends taking customer feedback to determine if your business is worth continuing. To get this feedback, you need to talk with customers in the first place. Keep reading to learn how to take advantage of your customer conversations.
Why are prototype storyboards helpful for the design process? How do you make one for a design sprint workshop? Jake Knapp’s five-day Design Sprint method is an efficient way to design and test a product prototype in a team. According to him, storyboarding a prototype benefits the design process and is a crucial step to take towards the end of your sprint workshop. Read on to learn why and how to make a prototype storyboard, according to Knapp’s Design Sprint method.
How do you measure business growth? What metrics are the most telling of the rate at which your business is growing? The point of tracking growth metrics is to determine whether your business is growing, and if not, how you can change that. There are many ways to measure your business’s growth over time, but it’s best to focus on the few metrics that make the most difference. Here’s how to identify the most relevant growth metrics for your business.
Why should you gather customer feedback? What do you do with that feedback? Feedback is important in any workplace, but especially important if you have a new idea you want to test. Rob Fitzpatrick’s book The Mom Test suggests five ways to gather feedback from customers that will determine if you have a great idea on your hands. Keep reading to learn how to gather customer feedback with Fitzpatrick’s five strategies.
Looking for a product design critique example? How does the sprint method inform design critique? Jake Knapp’s Design Sprint method aims to teach product designers how to test a product idea in just five days. Using the sprint method for design critique is helpful if you’re stuck in the middle of a project that seems to be going nowhere. Read on for a product design critique example from Knapp’s bestselling book Sprint.
What is the woke industrial complex? Why is it damaging? How do experts suggest we solve it? In Woke, Inc., entrepreneur Vivek Ramaswamy discusses the woke industrial complex in which American corporations hide their corruption and greed behind the virtue signaling of liberal values. He argues that this polarizes citizens and concentrates political power in the hands of a small group of corporate elites. Read on to learn Ramaswamy’s five ways to solve the woke industrial complex in our society.
What is a design sprint solution sketch? What are the steps in creating a solution sketch? According to Jake Knapp’s Design Sprint process, after the first day of your sprint workshop, you should next conduct the design creation phase, when designers create sketches and models of the best ideas generated on day one. Knapp provides four key steps for creating effective solution sketches. Keep reading to learn Knapp’s four steps for creating design sprint solution sketches.
What is the book The Mom Test about? What should you take away from Rob Fitzpatrick’s advice? If you ask someone what they think of your business idea, they’ll almost always lie to your face to spare your feelings. However, Rob Fitzpatrick’s book The Mom Test says if you ask the right questions, you can strip away these lies and receive brutal honesty from anyone—even your mom. Read below for an overview of The Mom Test.
What is product superiority? What is the key to beating the competition? In marketing, product superiority is the slight differences between similar products that can make one product seem better than the other. In Breakthrough Advertising, Eugene M. Schwartz gives a few tips for convincing customers that your product is superior to the competition. Let’s look at the three ways you can write a headline that highlights your product superiority.
What is the How Might We (HMW) method? How should you use the HMW method in a design sprint workshop? Jake Knapp invented the Design Sprint process while working for Google and later facilitated sprints with over a hundred companies, including Slack, Airbnb, and Spotify. According to him, using the How Might We method of questioning is one of the keys to a successful design sprint workshop. Read on to learn how to use the How Might We method in your sprint workshop, according to Knapp.