What’s the importance of customer involvement? How can you get customers more involved with your business? In Superfans, Patt Flynn explains that fans will become much more attached to your brand if they feel like they’re a part of the company. Flynn offers four methods for making your fans part of the company: letting fans make decisions, giving them a look behind the scenes, sharing the spotlight, and hiring your superfans. Let’s look at the four ways to get customers involved emotionally and financially.
4 Customer Involvement Opportunities to Increase Engagement










