Katie Doll

Senior SEO Writer

Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.

Expertise

Bachelor of Arts in English With a Concentration in Creative Writing

The Positive and Negative Effects of Technology

What are the positive and negative effects of technology? Do the positives outweigh the negatives? There is no straight answer to whether technology is good or bad for us. In many cases, technology lends a helping hand in accessibility and environmental purposes. However, the integration of technology at work and school has proven to be negative in many ways. To decide whether or not technology is good for us, take a look at these positive and negative effects of technology.

How to Create Value for Customers: The 3 Tiers of Value

How do you create value for customers? What is value in business? To create positive experiences for your customers, you need to offer them genuine value through your product or service. In Superfans, Patt Flynn explains that value is useful products and services for your customers. Keep reading to learn how to create value for customers.

The Top Advantages and Disadvantages of Capitalism

Are you on the fence about capitalism? What are the advantages and disadvantages of capitalism? Capitalism is an economic system where resources and firms are privately owned without government intervention. There is an ongoing debate between critics and supporters of capitalism because of its many advantages and disadvantages. Below, we’ll look at why capitalism is a heavily debated topic around the world.

The Importance of Managing Transition in the Workplace

What is the importance of managing transitions in the workplace? How can you handle change with grace? Organizational leaders must learn how to manage transitions effectively. Susan and William Bridges’s book Managing Transitions says it’s important that everyone is on the same page during the transition, which is largely a leader’s job. Read below to learn why you need to effectively manage transitions in the workplace.

4 Surefire Ways to Build a Connection With Customers

Why should you make a meaningful connection with customers? How do you connect with customers on a personal level? Superfans by Patt Flynn asserts that your customers will have a positive experience with your brand if they feel a sense of personal connection. This includes feeling like the company and its staff understand them, want them to feel welcome, and even want to get to know them as people. Read below to learn how to make connections with customers that they’ll cherish.

The 3 Phases of William Bridges’s Transition Model

What is William Bridges’s Transition Model? How helpful is this model for businesses undergoing change? Developed by Bridges, the Bridges Transition Model helps organizations and individuals adapt to organizational and personal change. His book with Susan Bridges, Managing Transitions, goes into further detail on the model. Keep reading to learn about each stage of William Bridges’s Transition Model.

How to Build a Fan Community That Feels Like a Family

What is a fan community? What is the importance of a fan community for businesses? In Superfans, Patt Flynn argues that you should work to help your fans (loyal customers) form personal connections with each other by building a vibrant fan community. The connections your fans form can create positive experiences with your business. Continue reading to learn how to create a united fan community.

How to Be a Better Writer With the Pyramid Structure

What’s the key to being a better writer? How does Barbara Minto’s conclusions-first pyramid improve your writing? In her book The Pyramid Principle, Barbara Minto solves the problem of unclear writing. She ensures that you should express your conclusions first, which she backs up with her Pyramid Principle style of writing. Keep reading to learn how to be a better writer by structuring your papers as a pyramid.

The 3 Ways to Create a Memorable Customer Experience

How do you create a memorable customer experience? Why are customer experiences important? In Superfans, Patt Flynn argues that you can instill positive emotions in your customers by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand feels more meaningful. Keep reading to learn how to create a memorable customer experience.

The Pyramid Principle by Barbara Minto: Overview

What is The Pyramid Principle by Barbara Minto about? What are the main takeaways of the book? In The Pyramid Principle, Barbara Minto claims she has a new approach to writing that will make your prose clear and understandable. In her book, you’ll learn how to plan out your ideas before you begin writing, and how to write a stellar conclusion. Read below for an overview of Barbara Minto’s book The Pyramid Principle.