What’s a best alternative to a negotiated agreement? Why should you calculate your and your counterpart’s BATNA and reservation value? Negotiation Genius by Deepak Malhotra and Max H. Bazerman suggests you prepare two main things before entering a negotiation. These are your and your counterpart’s best alternative to a negotiated agreement (BATNA) and reservation value (RV). Check out how to easily calculate both below.
Best Alternative to a Negotiation Agreement: Explained










