Hannah Aster

SEO Team Lead

Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.

Expertise

Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing

Perceiving Reality: We All Use a Distorted Lens

Are you perceiving reality accurately, or do you have blind spots in your perception? Does everybody perceive the world in the same way? According to Harvard professor and social psychologist Daniel Gilbert, we all are perceiving reality through a distorted lens. Gilbert says that your brain fabricates your present reality by filling in visual and aural gaps in your perception with assumed information—and by interpreting present events in a way that’s advantageous to you. Here are the two fabrications that most people make about reality.

Imagining the Future: Why It Increases Happiness

Why does imagining the future increase happiness? Why do fabrications of the future tend to look more positive than the past or present? In his book Stumbling on Happiness, social psychologist Daniel Gilbert explores how and why your brain attempts to fabricate the future. He also discusses the limitations the brain encounters while trying to do so and how it overcomes them. Here’s how and why your brain imagines the future.

The Top 3 Reasons Why People Make Bad Choices

Why do people continue to make bad choices despite tons of advice on how to avoid them? How does your fabricated reality lead you to make poor decisions? Daniel Gilbert, the author of Stumbling on Happiness, has a theory about why this happens. Gilbert believes that your brain fabricates beliefs about your past, present, and future that don’t always align with reality. Gilbert’s theory is that this fabricated reality leads you to make decisions about the future that aren’t conducive to happiness. Here are the reasons people make bad choices, according to social psychologist Daniel Gilbert.

The 7 Steps for Creating an Effective Business Strategy

What makes a winning business strategy? What factors should you take into account when designing a big-picture strategy for your business? It’s one thing to set goals for your company, but it’s another thing to know how to reach those goals. The path towards your goals is your strategy. An effective business strategy is one that is built from the ground up. Here’s a seven-step process for creating a strategy for success.

Why Your Vision for the Future Is Wrong

Do you have a vision for the future? Do you make present-day decisions based on how you think you’ll feel later? Social psychologist Daniel Gilbert explains in his book Stumbling on Happiness that, when you make life choices based on how you assume you’ll feel in the future, you tend to make poor choices. Your first mistake is assuming that you’ll feel the same in the future as you do now. Here’s why people tend to make choices they regret in the future.

The Benefits of a Free-Market Economy

What are the benefits of a free-market economy? What are the main arguments given in favor of the free market? In his book What Money Can’t Buy, philosopher Michael Sandel argues that free-market societies are immoral and create corruption. He starts his book by explaining the three arguments that defenders of the free market often make: the efficiency argument, the utilitarian argument, and the libertarian argument. We’ll go over each of the three arguments below.

Shortform Reads: The Lion, the Witch, and Boo Radley

What are some of the best idea-driven books? What’s so great about C. S. Lewis? What movie is just as good as the book? Elizabeth could tell you. Based in the Northwoods of Wisconsin, she’s a blog writer at Shortform. We interviewed her recently to learn a bit about her love-love relationship with books.

Playing to Win: Book Review and Critical Reception

Is Lafley and Martin’s Playing to Win worth reading? Are the tips in the book still relevant today? In their book Playing to Win, former CEO A.G. Lafley and consultant Roger Martin explain the steps for developing a successful business strategy. When the two worked together at Procter & Gamble, they used this approach to double the company’s sales and market capitalization. Here’s our Playing to Win book review, including background and critical reception by the readers.

Variety in Life: You Need Less Than You Think

When you think about your future, do you assume that you’ll want lots of variety in life? Does variety make you happier? According to social psychologist Daniel Gilbert, variety is actually the opposite of what most people want. But many people fail to recognize that fact and end up forcing variety into their lives, ultimately making themselves unhappy. Here’s why you need less variety in life than you think.

The Social Impact of the Market Society

What are the main issues with market societies? How can a market society affect the happiness of its citizens? A market society is one in which market values deeply intertwine with the daily lives of the people who live in it. The intrusion of markets into every aspect of life comes with a handful of issues, including a strong social impact. Let’s explore the social impact of living in a market society.