What is purpose in the context of motivation? How does having purpose motivate behavior? According to Daniel Pink, purpose is the third pillar of his Motivation 3.0 framework. In the context of motivation, purpose is a deep, underlying reason why you perform a behavior or engage in an activity. A particularly common and especially motivating purpose is helping other people. In this article, we’ll consider the role of purpose in motivating behavior.
Daniel Pink: How Purpose Drives Behavior









