Buying Motivation: Why Do People Buy?

Buying Motivation: Why Do People Buy?

How do people judge the value of products and services? What are the key factors that underpin customers’ buying motivations? People judge the value of products/services in the context of their life’s circumstances. If they’re not happy with their situations, they will be most receptive to solutions that claim to alleviate their problems. If, on the other hand, they are happy, they won’t deem those solutions valuable. Keep reading to learn about the key factors that influence customers’ purchasing decisions.

The 6 Hallmarks of Cancer Explained by Oncologist

The 6 Hallmarks of Cancer Explained by Oncologist

What are the hallmarks of cancer? What are the six characteristics a cell has to possess to be considered cancerous? The hallmarks of cancer are the qualities that cells have to possess to be diagnosed as cancerous. The original six were proposed by Robert Weinberg and Douglas Hanahan: 1) automatic mitosis, 2) non-responsive to antigrowth signals, 3) “immortality,” 4) limitless replication, 5) self-sustaining, 6) mobility. Keep reading to learn about the hallmarks of cancer, explained by oncologist Siddhartha Mukherjee.

How to Persuade a Customer to Choose Your Business

How to Persuade a Customer to Choose Your Business

How do businesses encourage people to hand over their money before they lose interest? What can you do to persuade a customer to buy your product/service, and not the competitors’? Unless your product/service is one-of-a-kind, it will compete with other offers that aim to address the same needs. That’s why you need to think about how to persuade a customer to buy your solution, and not the competitors’. In this article, we’ll discuss customer persuasion tactics businesses use to drive sales. Then, we’ll discuss different strategies for determining your prices.

Sequencing Gene Mutations in Cancer

Sequencing Gene Mutations in Cancer

Which genes are mutated in cancer? Is it possible to sequence all the gene mutations giving rise to cancer? Cancer cells are extremely diverse, and finding the exact gene mutations in a cancer patient to inform treatment would be difficult and time-consuming. A much more feasible approach would be to identify and repair the disrupted biological pathways. Researchers believe that the typical cancer cell has anywhere from 11 to 15 disrupted pathways, with an average of 13. Keep reading to learn about cancer cell genomes and pathways.

How to Evaluate Your Product’s Profitability Potential

How to Evaluate Your Product’s Profitability Potential

Do you have a business idea in mind but aren’t sure whether it has profitability potential? What are some things you should consider before putting your idea in motion? When you come up with a product idea, you might be tempted to jump right into development, without carefully considering whether and how profitable the venture will be. It’s important to resist that temptation and take some time into putting your assumptions to the test. Here are some things to consider before you jump into development.

Does Surgical Tumor Removal Cure Cancer?

Does Surgical Tumor Removal Cure Cancer?

Does surgical tumor removal cure cancer? Can cancer spread again if tumor is removed? Cancer is difficult (often impossible) to cure with surgery, because if even a single cancerous cell is left behind, it can continue to grow and spread throughout the body. However, surgery can help shrink the tumor if removing it altogether is not possible, making it easier for other treatments to kill the remaining cancer cells. Keep reading to learn about treating cancer with surgery.

How to Improve Efficiency and Drive More Sales

How to Improve Efficiency and Drive More Sales

Why is efficiency important in business success? How does operational efficiency help your bottom line? Efficiency is integral to long-term business success. The more efficient your operations, the more time and money you save running your business. This leaves you in a better position to provide a high-quality service that outdoes your competitors—resulting in more sales, increased profits, and long-term success. Keep reading to learn how to improve the efficiency of your operations, and ultimately drive more sales.

Living a Fulfilled Life: A Journey to Happiness

Living a Fulfilled Life: A Journey to Happiness

Do you feel fulfilled in your life? Do you find that you tend to revert to your old patterns once you finally get in the “flow”? Living a fulfilled life is different from living the life most people are accustomed to. Therefore, it will take a whole overhaul of your life and a serious amount of diligent maintenance to avoid falling back into your old patterns of thought and behavior. Here are some practical changes you can make in your life to make a state of fulfillment your default state.