External Trigger vs. Internal Trigger: Why We Act

External Trigger vs. Internal Trigger: Why We Act

What is a behavior trigger? How does an external trigger differ from an internal trigger? External triggers come from the environment. Internal triggers come from the person’s inner life and thoughts. Both of these behavior triggers can both be used to build habits. Read on to understand “what is a trigger?” and how an external trigger and internal trigger differ.

Alcoholic Cravings: Why You Have Them

Alcoholic Cravings: Why You Have Them

What are alcoholic cravings? What is the relationship between cravings for alcohol and alcoholism? Alcoholic cravings are the urge to drink or a feeling that you need to drink. In AA, you are taught that alcoholics have cravings that are uncontrollable so you cannot drink “in moderation” because you can’t stop. Read more about the AA perspective on alcoholic cravings and how you have recognize this to manage your disease.

How to Form Habits: Building a Loyal Customer Base

How to Form Habits: Building a Loyal Customer Base

What are habits? Do you know how to form habits, and how to use the psychology of habits to build a loyal customer base? Habits are actions that are done routinely without needing to overtly choose to do them. Knowing how to form habits is important to building better behaviors, and can help you attract customers. Read more about how to form habits and why it matters for marketers.

The Nudge Book Balances Free Will With Guidance

The Nudge Book Balances Free Will With Guidance

What is the Nudge book about? How does Nudge by Thaler and Sunstein address the need to respect free will? The Nudge book is about the concept of libertarian paternalism. In Nudge, Richard Thaler and Cass Sunstein show how you can respect people’s freedom of choice while also guiding them to choose better options. Learn more about the key messages in the Nudge book.