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Is marketing to kids effective? How do fast food companies market to kids? Marketing to kids is a long-standing, if controversial, marketing and advertising tactic. Fast food companies, in particular, rely on marketing to kids as a part of their overall strategy. Read more about marketing to kids and how fast food companies do it.
What is the decoy effect? How are we manipulated into making decisions without even knowing it? How can you use the decoy effect to your advantage? The decoy effect is when you’re presented with options, including an obviously unfavorable option, to trigger a comparison that will guide you towards a certain choice. Marketing agencies, subscription services, and even real estate agents use this technique. Continue on to learn more about the decoy effect.
How do liars manipulate statistics to make them more favorable? How can hard numbers possibly be skewed? Manipulating statistics isn’t as difficult as one may think. Although statistics are hard numbers and lying about them isn’t legal, that doesn’t mean they can’t be skewed or framed in a way to make the presenter look better. Keep reading for the top eight ways that statistics are manipulated.
What are the two mechanisms of placebo effect psychology? Is pricing a medication higher to trigger the placebo effect unethical? How can you think against the placebo effect? The psychology of the placebo effect relies on two mechanisms: faith and conditioning. If you have faith in something, then it’s more likely to work better. However, this raises ethical questions when it comes to marketing medications. Continue on for more about the psychology of the placebo effect.
Why are marketing freebies so dangerous? Why will we almost always choose “free” even if there’s a more logical option? We are psychologically attracted to anything that’s free, that’s why marketing freebies are such powerful tools. Even attaching the concept of “free” to a purchase can trigger you to irrationally spend more money on whatever it is. Keep reading to learn more about the power of marketing freebies.
How do companies get away with misleading customers into buying their products? How can statistics be manipulated for deceptive advertising? If a company can’t find a statistic that makes them look good, then they resort to plan B: deceptive marketing. The top two methods for this are to either focus on semi-related figures or to attribute correlation to causation. Learn more about these deceptive advertising techniques below.
What is virtual ownership? How do advertisers use virtual ownership to manipulate you into buying a product? How can you avoid it? Virtual ownership is the feeling of ownership of an object before you actually own it. Advertisers take advantage of this aspect of human nature through advertising and trial periods. Keep reading to learn more about virtual ownership.
How can you work to overcome the power of free? What positive impacts can the power of free have? If something is “free,” it may cause you to make an irrational purchase, or to wait in a 45-minute line for it. But would you have really done those things if they weren’t free? Learn how to overcome the power of free and harness it for good. Continue reading to learn more about the power of free.
What are target demographics? What is the difference between traditional and new demographics? Target demographics are basically segments of the population that you aim to target with the products/services you sell. There are two kinds of target demographics: traditional demographics (age, sex, income, race, and location) and new demographics (beliefs, skills, interests, and values). Keep reading to learn about the two types of target demographics and some tips on how to create products based on your target market.
How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.