Continuing Development Post-Launch: Tips for Startups

Continuing Development Post-Launch: Tips for Startups

So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.

The 22 Laws of Marketing: Book Exercises

The 22 Laws of Marketing: Book Exercises

Looking for marketing exercises from The 22 Immutable Laws of Marketing? How can you maximize your marketing efforts? In The 22 Immutable Laws of Marketing, advertising experts Al Ries and Jack Trout explain the universal laws that govern what works and what doesn’t in marketing. Based off their 22 laws of marketing, here are six exercises to help you evaluate your marketing. Continue reading for marketing exercises based off of the 22 laws of marketing.

3 Customer Experience Strategies That Hit the Spot

3 Customer Experience Strategies That Hit the Spot

What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.

The Law of Leadership: The First Brand Is the Default

The Law of Leadership: The First Brand Is the Default

What are the first two immutable laws of marketing? Why is it so important to enter a market first? The first two of The 22 Immutable Laws of Marketing are the Law of Leadership and the Law of Category. The Law of Leadership says that the first entry in a market will be more successful than its followers. Similarly, the Law of Category says that if you’re too late to be the first on the market, then you should create a new category of an existing product. Keep reading to learn more about the first two laws of marketing.

The Law of Sacrifice in Marketing: How to Cut

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

The Law of Division and the Dangers of Line Extension

The Law of Division and the Dangers of Line Extension

What is the Law of Division in marketing? Why is expanding your brand to new categories dangerous for your company? The Law of Division states that if a market leader wants to enter an emerging category, it needs a new brand name for that category. The Law of Extension expands on that message and says that the credibility you build in one market doesn’t necessarily transfer to other product categories. Therefore, it’s risky to try to expand an existing brand into a new category. Keep reading for more on the Law of Division and the Law of Line Extension.

How to Create a Promotion Plan: Template + Strategies

How to Create a Promotion Plan: Template + Strategies

Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.

The Law of Perspective: Focus on the Long-Term

The Law of Perspective: Focus on the Long-Term

Why is it so important to focus on long-term goals rather than short-term profits in a company? Is there a way to accurately predict what the market trends will be? In The 22 Immutable Laws of Marketing, the Law of Perspective states that you must resist being swayed by short-term benefits and diligently consider the long-term effects of your actions. This means resisting the urge to promote frequent price cuts because your sales may jump in the short term but they will suffer in the long term. Keep reading to learn more about the Law of Perspective.

The Law of Perception: Perception Is Reality

The Law of Perception: Perception Is Reality

Why is perception more important than quality when it comes to marketing? What is the “everybody knows” principle? The Law of Perception states that your most potent weapon in marketing is not the quality of your product, but rather the public’s perception of your product. Your marketing will only be successful if consumers believe that your product is the best. Keep reading for more information about the Law of Perspective and the Law of the Mind.

Ladder Marketing: Know Your Place in the Hierarchy

Ladder Marketing: Know Your Place in the Hierarchy

What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.