Business Maturity Model: 2 Strategies to Cement Your Position

A person drawing up a business maturity model

What are the two things you should do after your business has been established? What are the key components of a business’s maturity model? Once you’ve established your business, Hamilton Helmer advises that you cultivate your brand and create complex operational processes. You can’t effectively implement these strategies until your business starts to mature because they require a stable foundation and consistent performance over time. Let’s look at what you should do once your business has matured.

How to Be Successful in Network Marketing: 12 Tips

A woman who's learning how to be successful in network marketing by going to a front door with pamphlets

What does it take to overcome the mental hurdles in network marketing? What separates those who give up from those who persist? Learning how to be successful in network marketing requires mastering both mental and emotional challenges, as outlined in Rene and Mark Yarnell’s book, Your First Year in Network Marketing. The journey involves transforming rejection into motivation, building organizational confidence, and developing resilience. Here are the proven strategies and mindset shifts that will help you navigate the challenges of network marketing.

Jeb Blount’s Fanatical Prospecting: Book Overview & Takeaways

A man with wavy brown hair, a beard, and a suit jacket reading a book in an office with bookcases in the background

What makes prospecting such a crucial element of sales success? Why do some salespeople resist picking up the phone to make prospecting calls? The book Fanatical Prospecting by Jeb Blount reveals proven strategies for finding and connecting with potential customers. Blount’s insights stem from years of experience training organizations through his company, SalesGravy, and writing bestselling books on sales techniques. Keep reading to discover practical tips for mastering various prospecting channels and learn how to fill your sales pipeline with qualified leads.

Steven Bartlett on Brand Image: 2 Ways to Make It Irresistible

A restaurant named "Spark" illustrates modern branding

What makes a brand truly stand out in today’s crowded marketplace? How can you make your product or service irresistible to consumers? Steven Bartlett’s brand expertise shines through in his book The Diary of a CEO, where he shares insights about creating a compelling brand image. His approach combines psychological understanding with practical marketing strategies to help businesses capture attention and drive success. Keep reading to discover Steven Bartlett’s brand-building techniques that can transform your business’s market presence.

Social Media Prospecting: 3 Strategies to Boost Name Recognition

A professional woman with a ponytail and blue shirt conducting social media prospecting on a desktop computer

What makes social media prospecting different from traditional sales approaches? How can you build meaningful connections with potential clients through social platforms? In Fanatical Prospecting, Jeb Blount reveals that social media isn’t meant for direct selling—it’s a powerful tool for building recognition and trust. His insights show how to leverage platforms such as LinkedIn to create authentic relationships with prospects. Keep reading to discover proven social media prospecting strategies that can transform your approach to building business relationships.

David Ogilvy Confessions of an Advertising Man: Overview

A woman with glasses and long blonde hair reading a book at her desk in an open workspace

What makes an advertisement effective in today’s crowded marketplace? How can marketers create campaigns that drive sales while building lasting brand value? David Ogilvy’s Confessions of an Advertising Man is packed full of time-tested wisdom from decades of his experience in the advertising industry. His insights cover everything from crafting compelling headlines to managing client relationships and building successful agencies. Keep reading to discover the proven strategies that helped Ogilvy become one of the most influential advertisers of all time.

The Boron Letters (Gary Halbert & Bond Halbert): Book Overview

A young man with dark hair and a dark jacket reading a book while sitting on a park bench in autumn

Would you like to write marketing copy that converts readers into customers? How can you tap into profitable markets and develop products that sell? In The Boron Letters, Gary Halbert reveals time-tested secrets for direct marketing success and living a fulfilling life. Written from prison to his son Bond, these letters contain wisdom gained from generating billions in sales through mail-order advertisements. Keep reading to discover proven strategies for identifying lucrative markets, creating compelling products, and writing persuasive copy that sells.

How to Market Your Services: 3 Tips to Expand Your Network

A woman talking into a megaphone and handing out flyers, showing how to market your services

Do you have services you think people will find helpful? How can you market yourself to people through research and coaching? Steve Chandler and Rich Litvin say that you should be ready to market your services once you have the mindset of a successful coach. Their advice includes three main marketing tips: 1) Look to your existing network to find clients, 2) research your potential clients, and 3) get started right away. Continue reading to learn how to market your services with their top-tier advice.

Informative Ads Are the Best Ads (David Ogilvy)

Advertisements in a subway terminal illustrate what makes an ad effective

What makes consumers more likely to purchase a product? Why do many advertisers miss the mark when creating their marketing campaigns? In Confessions of an Advertising Man, David Ogilvy shares valuable insights about creating informative ads that drive sales. He reveals how providing substantial product information builds trust and increases consumer interest. Keep reading to learn what this advertising legend says about crafting messages that resonate with audiences and lead to real results.

Selling a Knowledge Product: Tips From Gary & Bond Halbert

A woman looking at a variety of knowledge products (digital books) a computer screen

What makes a knowledge product profitable in today’s digital marketplace? How can you turn your expertise into a successful eBook? In The Boron Letters, Gary Halbert and his son Bond Halbert explain that the process of developing and selling a knowledge product starts with thorough research and understanding your target market. By following their time-tested advice, you can develop unique content that serves your audience. Keep reading to explore how to transform your knowledge into a profitable digital asset that stands out from the competition.