What was the McLibel case in the 1990’s? How did the case change public perception of McDonald’s? In 1986, Greenpeace activists began distributing pamphlets explaining the many issues with McDonald’s. McDonald’s eventually sued for libel, but their reputation had already been damaged. This became known as the “McLibel” case. Read more about the McLibel case below.
McLibel Case Changes Public Opinion of McDonald’s










