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What exactly are “visual aids”? What are the benefits of using visual aids in public speaking? Visual aids are any visual elements that are used for the purpose of enhancing or clarifying the speaker’s message (e.g. graphs, charts, slides). Visual aids can also serve as anchors to help you streamline your speech. If you choose to use visuals in your presentation, keep the following dos and don’ts in mind.
Do you want to learn how to get more customers for your business? Do you have a viable marketing plan that focuses on attracting new customers? Persuasive marketing is the key to getting more customers. While Byron Sharp, the author of How Brands Grow, believes that marketing to new customers is the perfect solution to growing a brand, there’s also evidence that focusing on existing customers is beneficial for your business. Here’s how to get more customers while also retaining your existing ones.
Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.
Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.
Do you want to inspire your team members? What is the difference between management versus leadership in the context of organizational management? Both management and leadership are important for any organization, but many companies suffer from too much of the former and a lack of the latter. The key difference between management versus leadership is that leaders focus on the organization’s people, whereas managers focus on the organization’s things and objects. Keep reading to learn about the difference between management versus leadership, and how to be a better leader in your organization.
Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.
How does Elon Musk manage risk? Does Elon Musk create safety nets? Elon Musk risks his personal life, money, time, and health to see his dreams become realities. His willingness to make large personal investments is what sets him apart from other entrepreneurs and makes him so successful. Keep reading to explore why Elon Musk risks everything to make his visions realities.
What is the key to delivering a truly great speech? What do all great speakers have in common? When it comes to delivering your speech, how you present yourself is just as important as what you say. If you want to give a truly great speech, it isn’t enough to have the perfect words, strategies, and setup—you also need stage presence. The way you present yourself makes the difference between a forgettable speech and one that leaves your audience inspired. Here are some things to keep in mind.
Are you having a hard time asserting yourself as a leader? What are some leadership techniques you can implement in your role? Without a leader, a team is liable to fall apart. An effective leader steps in and assures that every team member has an important role to play. In his book The 8th Habit, Stephen Covey describes four leadership techniques that can make you a strong and confident leader. Keep reading to learn how to apply these leadership techniques in your organization.
What are Stephen R. Covey’s leadership roles? How can you use the body, mind, heart, and spirit to lead others? Stephen R. Covey’s book The 8th Habit concludes that there are four roles a leader can inhabit: the Auditor, the Navigator, the Advocate, and the Captain. If you embrace the concept of Covey’s leadership, you’ll be able to use your body, mind, heart, and spirit to share your wisdom with your team. Continue reading to discover more about Stephen Covey’s leadership roles.