How to Write a Sales Letter: Dan Kennedy’s Winning Strategies

How to Write a Sales Letter: Dan Kennedy’s Winning Strategies

What are sales letters? Are they effective? How should one be written and used? You don’t have to attend an elite institution to learn how to turn words into money, says multimillionaire entrepreneur Dan Kennedy in The Ultimate Sales Letter. Whether you’re a new business owner or just interested in writing persuasively, you can use Kennedy’s strategies to sell. Continue reading to learn what a sales letter is, how to write a sales letter, and how to use a sales letter strategically.

How to Talk to Customers and Apply Their Feedback

6 Tips for Providing Effective Customer Service

Do you need to know how to talk to customers? What do you get out of talking to customers? Turning discussions with customers into constructive feedback should be an ongoing routine at any business. In The Mom Test, Rob Fitzpatrick gives advanced tips on how to use discussions with customers to enhance your business. Let’s look at how to talk to customers to give your business a boost.

4 Persuasive Copywriting Techniques to Boost Sales

4 Persuasive Copywriting Techniques to Boost Sales

What is persuasive copywriting? How can you spread your company’s message in the market? An essential part of crafting an effective advertisement involves writing copy that builds on and reinforces the message in your headline. In Breakthrough Advertising, Eugene M. Schwartz offers four strategies for achieving this. Check out these persuasive copywriting techniques that will convince customers to buy your product.

Cal Newport on Email & the Problems With Instant Messages

Cal Newport on Email & the Problems With Instant Messages

What does Cal Newport have to say about emails? Why does he warn against constantly checking your email? In A World Without Email, Cal Newport argues that email makes workers less happy and productive. He further explains why this is, and the downsides of the distracted mindset emails create. Read below for a better understanding of Cal Newport’s email warnings.

The 4 Problems With Emails in a Knowledge Workplace

The 4 Problems With Emails in a Knowledge Workplace

What are the major problems with emails? Is checking your email a bad thing? Checking your email isn’t necessarily a bad thing, but if it’s taking up most of your day, it might be distracting you from important work. Cal Newport’s book A World Without Email claims that a habit of constantly checking emails causes a hyperactive hive mind workflow (HHMW)—which can hurt you and your work. Let’s look at the four problems with emails, both for companies and individuals.

6 Discussion Questions From Crucial Conversations

6 Discussion Questions From Crucial Conversations

Are you looking for discussion questions for the book Crucial Conversations? How can these exercises help you improve your communication skills? A crucial conversation is a discussion characterized by high stakes, differing opinions, and strong emotions. If handled poorly, these stressful conversations can derail and even destroy relationships. Here’s a brief background of the book along with Crucial Conversations discussion questions.

How to Get to the Point & Present With Confidence

How to Get to the Point & Present With Confidence

Do people get the point you’re trying to make? What is the key to learning how to get to the point? If you’ve identified and honed your point, you’re ready to market it. In Get to the Point!, Joel Schwartzberg says the single most important goal when presenting your point is to make a strong pitch that resonates with your audience. Let’s look at the different ways you can learn how to get to the point.

The Ultimate Guide to Effective Feedback in the Workplace

The Ultimate Guide to Effective Feedback in the Workplace

Does your workplace have a culture of feedback? Are you skilled at giving and receiving feedback? Effective feedback in the workplace is important. Whether it’s delivered in a formal evaluation or a frustrated outburst, feedback is vital information that can lead to positive changes in you and your organization. We’ve assembled some best practices for giving, receiving, soliciting, and incorporating feedback, as well as some tips regarding feedback in other cultures. Keep reading for insights on effective feedback in the workplace.