Why Is Storytelling Important in Business? 3 Reasons

Why Is Storytelling Important in Business? 3 Reasons

Why is storytelling important in business? How do stories allow you to build connections? Stories have a massive role to play in business. They can convince customers to buy your product because of the connection you’ve built with them, and there’s even scientific proof that they increase empathy in listeners. Let’s dive into the importance of stories in a business setting, according to Kindra Hall’s book Stories That Stick.

Why Is It Important to Listen? 3 Benefits of Effective Listening

Why Is It Important to Listen? 3 Benefits of Effective Listening

Do you listen as well as you think you do? Why is it important to listen? What might you be missing out on? Listening is far more than just hearing what people say. Effective listening creates meaningful connections between you and others, fosters learning and growth, and enables cooperation. In other words, listening well simply makes life better. Keep reading to learn why it is important to listen.

The Definitive Book of Body Language by Allan & Barbara Pease

The Definitive Book of Body Language by Allan & Barbara Pease

Want to know more about The Definitive Book of Body Language by Allan and Barbara Pease? Why is understanding body language so important? In The Definitive Book of Body Language, Allan and Barbara Pease explain what lies behind the unspoken messages we convey through our body language. The book delves into the profound impact of body language on our interactions, emotions, and overall relationships with others. Read on for a brief overview of The Definitive Book of Body Language by Allan and Barbara Pease.

How to Respond to Feedback—Despite Your Cognitive Biases

How to Respond to Feedback—Despite Your Cognitive Biases

Whom should you ask for feedback? What should you refuse to receive feedback about? Should you take negative feedback to heart? Grace Lordan says that cognitive biases—the mental shortcuts that all humans take—can hinder you from achieving your goals. One way they do that is by preventing you from soliciting and responding well to feedback. But, if you want to reach your goals, you need wise insights from others around you. Keep reading to learn how to respond to feedback without interference from your cognitive biases.

Why Don’t People Listen? 4 Common Barriers to Listening

Why Don’t People Listen? 4 Common Barriers to Listening

Why don’t people listen? If listening is so important and beneficial, then why aren’t people doing it? Everyone would agree that listening is a critical skill. But, many people aren’t stellar listeners. When you understand why people don’t listen, you’ll be in a better position to work around and perhaps even overcome the roadblocks. Continue reading to learn about common barriers to listening.

How to Use the Three-Act Story Structure to Sell a Product

How to Use the Three-Act Story Structure to Sell a Product

What is the three-act story structure? How does this structure create a memorable story that your business thrives from? Most stories are split into three acts: the beginning, the middle, and the end. But Stories That Stick by Kindra Hall says that businesses should think of this structure as a before, the change, and the after to sell their story to customers. Let’s look at how Hall reimagines the classic three-act story structure.

How to Get People to Open Up to You: Invitational Communication

How to Get People to Open Up to You: Invitational Communication

How can you show people that you’re listening? What puts them at ease with you and encourages them to speak frankly? Listening is critical for healthy relationships. It not only fosters effective communication, but it also shows people that you care. In You’re Not Listening, Kate Murphy recommends finding responses during conversations that encourage the speaker to continue sharing with you. Keep reading to learn how to get people to open up to you by using specific nonverbal and verbal responses.

How to Get Advice From Your Professional Network

How to Get Advice From Your Professional Network

Has your career come to a halt? Where you can find advice that is worthwhile? Making a change in your career is a big step, and having other people’s insight can help you navigate tricky decisions. In The Startup of You, Reid Hoffman and Ben Casnocha suggest looking for advice within your professional network because those people may have gone through the same thing. Here’s how to get advice that is worth your time and will get you the best results.

Unleash the Power of Storytelling: Book Overview & Takeaways

Unleash the Power of Storytelling: Book Overview & Takeaways

Why does a good story need cause and effect? How much should you put into the beginning of your story? Why does your company need its own story? Everybody knows what a story is. But few of us really understand why stories work or how they can make us better at communicating. In Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, Rob Biesenbach breaks a story down into its fundamental pieces. Read more to learn how you can use storytelling to make any message more engaging and compelling.