The World's Best Book Summaries
How does the Challenger Sale Model help with building customer loyalty? What strategies can you use? Building customer loyalty has traditionally been done through careful relationship building. But researcher found that the Challenge Sale Model is even more successful in building customer loyalty. Keep reading to see why.
What are Edward Snowden’s thoughts on encryption? How important is encryption to your security? How does encryption work? For Ed Snowden, encryption is an important security tool. He used encryption to protect his own files. Read more about Snowden, encryption, and privacy.
What is the 4th Amendment of the US Constitution? What is the relationship between the NSA and the 4th Amendment? How is the Constitutional language interpreted to apply to mass surveillance? The 4th Amendment of the Constitution protects you from the government searching or taking your stuff without permission. Data and digital information is less clearly protected and Fourth Amendment surveillance rules are still evolving. Read more about the NSA and the 4th Amendment, including how the intelligence agency interprets Fourth Amendment surveillance protections.
What is the Snowden effect? What were the consequences of whistleblowing? How did cybersecurity change because of the Snowden effect? The Snowden effect is the impact of Snowden’s leak on cybersecurity and society. Because of the leak by Snowden, consequences included more discussion, litigation, and legislation. Read more about the Snowden effect on cybersecurity and the work that remains to be done.
What is EPIC SHELTER? Why did Edward Snowden design EPIC SHELTER? How did it give him an insight into NSA systems? Designed by Edward Snowden, EPIC SHELTER is a backup program used by the NSA. Using EPIC SHELTER, files that aren’t already backed up are sent to servers at NSA headquarters. Read more about EPIC SHELTER, Snowden, and mass surveillance.
What is XKEYSCORE and how is it used? How did Edward Snowden verify that the government was conducting mass surveillance? How did Snowden, XKEYSCORE, NSA, and privacy rights all come together to lead to whistleblowing? Used at one point by Edward Snowden, XKEYSCORE is a mass surveillance technology. The NSA can use this technology to see what any person has done on the internet. Read about Snowden, XKEYSCORE use at the NSA, and how this pushed Snowden towards blowing the whistle.
Who are Glenn Greenwald, Laura Poitras, and Ewen MacAskill? What was the conversation between Glenn Greenwald, Edward Snowden, and Laura Poitras? What did each journalist do in breaking the story of mass surveillance? Glenn Greenwald, Edward Snowden, and Ewen MacAskill spoke at the Mira Hotel in Hong Kong. Laura Poitras filmed the conversation. Read more about Glenn Greenwald, Edward Snowden, and the how the story broke.
What did Edward Snowden do after CIA Training? What happens at training to be a telecommunications information systems officer (TISO)? How did complaints secure Edward Snowden Geneva instead of his preferred post? CIA training is conducted at a placed called the Hill. The training program for TISOs Ed Snowden went to included work with a variety of older technologies. Read more about CIA training, Edward Snowden, Geneva offices, and what Ed took away from all of it.
How did Edward Snowden start hacking? What skills did the hacker Snowden develop? What is hacker culture like? For Edward Snowden, hacking was a way to assert his independence. As a hacker, Snowden was very skilled. Learn more about Edward Snowden, hacking, and hacker culture.
What are problem questions in SPIN selling, and how can you use them to make a sale? Problem questions are questions that explore problems or issues your product or solution can solve—for instance, “Are you concerned about meeting your clients’ quality standards with your aging equipment?” Less experienced reps don’t ask enough of these questions. SPIN selling problem questions revolve around the idea that customers have a problem in their work that needs solving. These questions can help you understand the customer’s needs, and figure out the next steps.