The World's Best Book Summaries
Do you want to know how to make a print ad? What goes into creating great ads? Learning how to make a print ad requires strategy and creativity. You’ll need to take into account all the components that make up an ad, as well as research. Keep reading to find out how to make a print ad.
What is the creative process? What does it look like at Pixar? The creative process is a natural part of work at Pixar. In Creativity, Inc., Ed Catmull discusses workflows for creatives using Pixar as an example. Keep reading for more about the creative process at Pixar as discussed in Creativity, Inc.
What are the benefits of emotional intelligence? What role does it play in your life—personally, socially, and professionally? According to Travis Bradberry, there are four main benefits of emotional intelligence. Specifically, EQ helps you process your emotions, control your thoughts, manage triggers, and deliver better performance. Keep reading for more about the benefits of emotional intelligence and how it can contribute to better life outcomes.
What does testing media mean? How can testing media help you get the best results for your advertisements? Testing media is the process of figuring out the most effective media outlets for your ads. Depending on your ad, you might have better results with print ads or TV ads. Read more about testing media and how it helps you create great ads.
What is leverage in the context of negotiation? What types of negotiation leverage are there? Leverage is the power to inflict loss or withhold gain. There are three types of negotiation leverage: positive, negative, and normative leverage. Keep reading for more about the three types of negotiation leverage and how to use them to your advantage.
Do you want to boost your emotional intelligence and become better at navigating social situations, no matter the context? What are some emotional intelligence strategies you can practice? Emotional intelligence (EQ) is your ability to identify your own and others’ emotions and handle them effectively. Unlike IQ, EQ can be learned and trained. Travis Bradberry classifies emotional intelligence strategies into four groups: self-awareness, self-management, social awareness, and relationship management. Keep reading for more about emotional intelligence strategies.
What is the connection between relationship management and emotional intelligence? How can you improve your relationship management skills? In Emotional Intelligence 2.0, relationship management is defined as the use of your self- and social awareness to develop relationships with other people. It is the fourth pillar of the EQ construct. Read about relationship management and emotional intelligence.
What is tactical empathy? How can it help you get closer to your desired outcome in a negotiation? Tactical empathy is the act of acknowledging your negotiation opponent’s feelings in the pursuit of your end-term goal. It doesn’t mean agreeing with your opponent but simply demonstrating that you understand where they are coming from. Keep reading for more about tactical empathy and how to use it in a negotiation.
What are the 4 pillars of emotional intelligence? How do they come together to make up the EQ construct? There are 4 pillars of emotional intelligence: self-awareness, self-management, social awareness, and relationship management. Each pillar is essentially a set of skills that pertain to the corresponding domain of emotional intelligence. Keep reading for more about the 4 pillars of emotional intelligence.
What is radical trust? Why is radical trust important if you’re trying to build a culture of radical candor? Radical trust is the foundation of a community that allows for radical candor. You can’t build these kinds of relationships overnight, but they are critical for open communication. Read more about how to build radical trust.