Brand Identity and Brand Image for Ad Agencies

Brand Identity and Brand Image for Ad Agencies

What are brand identity and brand image? Why is an agency’s brand something you should consider when choosing an ad agency for your business? Brand identity and brand image are important to an ad agency’s clients. Agencies need to have a good reputation to acquire clients and build recognition. You should choose an agency with a positive brand image. Read more about brand identity and brand image in advertising and how to choose an ad agency.

Mirroring in a Negotiation: Use It to Build Trust

Mirroring in a Negotiation: Use It to Build Trust

What is the role of mirroring in a negotiation? How can it help you build trust and connect with your counterpart? Mirroring in a negotiation is one of the most effective psychological tactics. Essentially, it’s imitation and repetition. You repeat the last three words that the person has said in your next sentence. Read more about how to use mirroring in a negotiation.

5 Types of Violent Communication

5 Types of Violent Communication

What is violent communication? How can NVC help you learn to communicate with respect, kindness, and compassion? Violent communication is any form of communication that blocks our ability to focus on our core humanity and establish real connections. Many of these ideas are so embedded in our language and culture that we’ve lost sight of how they create distance between ourselves and others.  Read about the types of violent communication and what to do instead.

The 7-38-55 Rule: Reading Between the Lines

The 7-38-55 Rule: Reading Between the Lines

What is the 7-38-55 Rule of communication? What percentage of meaning is contained in words? And how much of communication is really non-verbal? The 7-38-55 Rule is a concept of communication. It states that seven percent of meaning is communicated through speech, 38 percent through tone of voice, and 55 percent comes from body language. Read about the 7-38-55 Rule of communication.

Creative Workplace: Feedback Without Stifling

Creative Workplace: Feedback Without Stifling

Are you trying to build a creative workplace? Do you know how to support creativity while ensuring there’s feedback to make the work better? Building a creative workplace can be challenging. Ed Catmull offers some lessons from Pixar’s successes in Creativity, Inc. You need to ensure there’s feedback without stifling the creative process. Read more about feedback in a creative workplace.

Negotiation Black Swan: The Last Piece of the Puzzle

Negotiation Black Swan: The Last Piece of the Puzzle

What is a Black Swan in negotiation? What kind of information does it contain? A Black Swan in negotiation is some hidden piece of information that, if it were known, would completely transform the dynamic of the negotiation and the final outcome. Finding the Black Swan is the last piece of the puzzle to succeed in a negotiation. Keep reading to learn how to find a Black Swan in every negotiation.

Conflict Resolution Skills for Kids: Show, Don’t Tell

Conflict Resolution Skills for Kids: Show, Don’t Tell

How do you explain conflict resolution to a kid? What are some strategies to teach conflict resolution skills to children? Conflict resolution requires multiple social skills that your child needs help developing. Specifically, teaching conflict resolution to kids involves teaching them to see another person’s perspective, interpret nonverbal communication, and make amends for their wrongdoing. Here are some basic skills for conflict resolution in kids.

Win-Win Negotiation: The Perils and Pitfalls

Win-Win Negotiation: The Perils and Pitfalls

What is a win-win negotiation? Why does this idea have so much currency? What are the advantages and disadvantages of the win-win approach to negotiation? A win-win negotiation is a negotiation based in compromise. It stipulates that negotiating counterparts should look for common ground and seek terms that they can both live with. Keep reading for more about win-win negotiation.

Expressing Feelings: Tips to Improve Communication

You can heal with love. Discover how the love you feel in your heart can improve your physical health and help you overcome illness.

Do you struggle with expressing feelings beyond the simple, everyday emotions? How can you get better at expressing more complex and nuanced feelings? Our culture doesn’t value expressing our feelings, so we’re never taught healthy ways to express strong emotions. As a result, most of us have limited emotional vocabulary, preventing us from expressing feelings with their afforded nuance and subtlety. Here are some tips to help you get better at expressing your feelings.