Why does Chris Voss advocate getting to “no” in a negotiation? Isn’t getting to “yes” the ultimate goal of any negotiation? According to Chris Voss, getting to “no” makes your counterpart feel in control. When people say “no” to something, it is a powerful assertion of control. Keep reading to find out why Chis Voss advocates getting to “no” before getting to “yes.”
Chris Voss: Getting to “No” to Get to “Yes”










