The World's Best Book Summaries
What is advertising copy? What do you need to know about writing ad copy? Advertising copy is the body text of an ad. While only a small fraction of consumers read the copy, it’s important to have great copy to keep your readers’ attention and get them interested in the product. Read more about writing and creating advertising copy below.
What is dishonest advertising? How can advertisers keep ads from being dishonest? People are understandably uncomfortable with dishonest advertising. In Ogilvy on Advertising, David Ogilvy claims that lying in ads is very difficult because ads go through many channels of approval. Read more about dishonest advertising and why it matters.
Are you looking for Nonviolent Communication quotes by Marshall Rosenberg? What do these quotes say about empathy and compassion? Marshall Rosenberg’s Nonviolent Communication is a book about communicating ourselves clearly and honestly and receiving empathetically. The following Nonviolent Communication quotes embody the author’s philosophy. Keep reading for Nonviolent Communication quotes by Marshall Rosenberg and what they mean.
What is emotional labeling? How can labeling others’ emotions help you build rapport and develop intimacy? As the name suggests, emotional labeling is the act of identifying and putting a label on an emotion. When you label someone’s emotions, you’re acknowledging their emotional state and making them feel like it’s safe for them to feel that way. Keep reading for more about emotional labeling.
What is Ogilvy on Advertising? What advice does David Ogilvy give on advertising? What are his views on how to bee successful? In Ogilvy on Advertising, ad powerhouse and “the father of advertising” David Ogilvy gives insight into how to create ads and how to make it in the advertising industry. Ogilvy outlines his core principles for ad campaigns and gives advice for starting your own agency. Keep reading for David Ogilvy’s advice from Ogilvy on Advertising.
How do you identify your negotiation style? More importantly, how do you identify your opponent’s? What negotiation styles are there? The three negotiation styles are accommodating, analytical, and assertive. The key to a successful negotiation is, then, knowing how to approach each of these styles in consideration of your own. We’ll cover advice on how to deal with different negotiation styles, and tips if you are that style.
Why do they say “don’t talk about your goals?” How can publicizing your goals compromise your chances of achieving them? If you are into personal development, chances are you are familiar with the “don’t talk about your goals” mantra. There are several ways talking about your goals can prevent you from achieving them. Read on to find out why they say “don’t talk about your goals.”
Is there a way of expressing anger in a nonviolent, constructive way? How can you show the other person that you are angry without displaying all the usual signs of anger? Expressing anger in a healthy way starts by taking responsibility for it. To do that, we have to accept that other people are never the true cause of our anger—they are the stimulus. Here are some tips for expressing anger in a nonviolent and constructive way.
Are you getting ready for an important negotiation? What are some negotiation tips you should know before you face your opponent? You need to be prepared before you head into a negotiation, regardless of which type you’re dealing with. You don’t need a script, but you do need to know these negotiation tips. Here are some negotiation tips from a former FBI hostage negotiator Chris Voss.
Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.