Communication Archives

What Are System 1 and System 2 Thinking?

What is the difference between system 1 and system 2 thinking? What are the cognitive processes that underlie these two thinking modes? Psychologists often describe human minds as operating on two thinking modes: system 1 and system 2 thinking. System 1 governs unconscious thinking patterns that run without our conscious awareness. System 2, on the other hand, governs deliberation and conscious reasoning. Keep reading to learn about system 1 and system 2 thinking.

Calls to Action: Marketing Next Steps for Customers

What are calls to action in marketing? How can you incorporate them into your ads? Calls to action in marketing are an important part of ads. This is the part of the marketing process that requires you to take the next step. Read more about calls to action in marketing.

Narrative Cohesion: Use Your Brandscript to Connect

What is narrative cohesion? How can you fill the narrative void and ensure your storybrand is on track? Narrative cohesion is the process of making sure your whole company and your mission follow the storybrand. Narrative cohesion is an important part of building your storybrand. Read more about narrative cohesion and how it works.

Accomplished Women: Stop Belittling Your Victories

Why do accomplished women so often belittle themselves? Why do women find it so hard to give merit to their own victories? Many accomplished women consciously or unconsciously belittle themselves to make others feel more comfortable. Ambitious women may also hesitate to admit their dreams out loud out of fear of being judged or mocked. Keep reading to learn why accomplished women should start celebrating their success instead of hiding it.

Intuitive Thinking: It’s More Than a Fluke

How does intuitive thinking work? Is there a mechanism behind the way we arrive at intuitive, seemingly unexplainable insights or is it all just a fluke? Typically, we think about intuition as a “gut feeling.” However, intuitive thinking is not all that mysterious. Just because we can’t pinpoint the logical sequence of how we arrived at an insight, it doesn’t mean there’s no mechanism behind its workings. Here is how intuitive thinking works.

Fill the Narrative Void With a Vision Mission Statement

What is a vision mission statement? Why do you need one to have a successful company? In order to have a successful company, your company’s vision mission statement also needs to follow your brandscript. There are a few key ways you can create a vision mission statement that fits your story. Keep reading about how to create a vision mission statement according to your storybrand.

Outside-in Thinking: Context First, Details Second

What is outside-in thinking? How does it relate to forecasting and prediction-making? Outside-in thinking is the way of perspective-taking that draws information from the broader context first. Only after taking into account the bigger picture, the particular details of a situation are considered. Read about outside-in thinking, as it relates to forecasting.

The Dangers of Belief Perseverance

What is belief perseverance? Why do people find it so hard to give up their beliefs even in the face of contradictory evidence? Belief perseverance is the tendency to maintain a belief in spite of evidence that firmly contradicts it. It is difficult to overcome, especially when it comes to beliefs that are tied to our self-image. Read about the dangers of belief perseverance.

Attribute Substitution: The Trap of Intuitive Judgment

What is attribute substitution? Why does it happen and how does it skew our judgment? Attribute substitution is an underlying psychological process of a number of cognitive heuristics and perceptual illusions. It occurs when people are faced with a computationally complex judgment, and because of its complexity, they reframe the problem into a more easily calculated attribute. Read about attribute substitution and what it means.

Men and Women: Intimacy Differs by Gender

Do men and women express intimacy differently? How can you recognize and work through these differences? According to John Gray, the author of Men Are From Mars, Women Are From Venus, both men and women display intimacy in cycles. Understanding and not obstructing your partner’s intimacy cycle is key to an emotionally fulfilling relationship. Read about men and women’s intimacy cycles.