The Impact of Change on Business: From Markets to People

Arrows over a small business showing the impact of change on business

What’s the impact of change on businesses? How does public perception change an organization? Innovation can stem from changes outside your organization’s sphere of control. Given this, Peter F. Drucker writes that entrepreneurs ought to keep a keen eye on market shifts, demographic changes, and the evolution of public perception. Check out why keeping an eye on changes in the market, people, and perception is important for entrepreneurs.

How to Set Team Objectives: A Goal to Work Toward

A manager demonstrating how to set team objectives at a meeting with employees

Why is a business vision important? Do you know how to set team objectives? Business goals and visions are essential for steering your company, but they’re not effective at letting individuals and teams know what to do. Defining realistic yet challenging objectives is crucial when implementing a successful product strategy. Below, we’ll look at how to use business tools known as Objectives and Key Results (OKRs).

Innovation and Entrepreneurship Quotes From Peter F. Drucker

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What are the most insightful Innovation and Entrepreneurship quotes? How does Peter F. Drucker define an entrepreneur? In Innovation and Entrepreneurship, Peter F. Drucker debunks the popular stereotype that innovators and entrepreneurs are risk-taking geniuses who invent based on random insights. Instead, Drucker says innovation is a deliberate and methodical study to locate opportunities to improve every aspect of business and life. Below, we’ll look at a few Innovation and Entrepreneurship quotes that stand out as the best of the best.

What Is Product Leadership? (+ How to Be a Better Leader)

A technology team showing what product leadership is by working at a desk on laptops with graphs and charts behind them.

What is product leadership? Why should companies incorporate technology into their everyday operations? Marty Cagan and Chris Jones argue that all modern companies are in the technology business, no matter what kind of product they sell. No matter the company’s overall focus—whether it provides lawn care, smartphones, or investment advice—technology underpins all business operations.  If you want to learn more about product leadership and how to execute it, keep reading.

The Environmental Impacts of Food Production

A cartoon of planet Earth on a dinner plate, signifying the environmental impacts of food production

How do ultra-processed foods impact the environment? What is the leading cause of global biodiversity loss? Not only are ultra-processed foods horrible for people, they’re also horrible for the environment. UPF production causes the destruction of forests, releases greenhouse gasses, and causes biodiversity loss. Here’s a closer look at the environmental impacts of food production.

Predatory Landlords Are Exacerbating the Housing Crisis

The hand of a predatory landlord painting over an electrical socket with white paint

How dangerous are predatory landlords? How did landlording turn into a full-time job? In his book Evicted, Matthew Desmond argues that predatory landlords are contributing to the housing and eviction crisis in the US. They target low-income earners by charging too much in rent, neglecting repairs, and making non-binding agreements. Continue reading to learn more about predatory landlord practices and their effects.

Trailblazer by Marc Benioff: Book Overview & Takeaways

A business leader in a suit and tie wearing glasses, reading a book in front of a window of a skyscraper building

What’s Trailblazer by Marc Benioff about? What type of business model prioritizes ethics over income? Traditional capitalism is facing increasing scrutiny because of its association with socioeconomic inequality, environmental degradation, and corporate greed. In Trailblazer, Marc Benioff says his company is leading the way forward by practicing a business model that foregrounds ideals over profits and represents the future of capitalism. Read below for a brief overview of Trailblazer.

How Salesforce Is Getting Ready for the Fifth Industrial Revolution

An advanced futuristic city during the Fifth Industrial Revolution that's full of greenery and trees

What will the Fifth Industrial Revolution look like? How are principled businesses like Salesforce preparing for the Fifth Industrial Revolution? Marc Benioff believes that humanity is on the cusp of the Fifth Industrial Revolution. This is an era where moral responsibility will be built into technological innovation as the industry’s underlying purpose and guiding ethos. Take a look at how Salesforce is getting ahead of the Fifth Industrial Revolution.

Exceptional Customer Service Examples at Salesforce

A man offering exceptional customer service to a woman holding a tablet in a business

What are some examples of outstanding customer service? How does Salesforce serve its customers’ needs? According to Marc Benioff, customer service is one of the most important values at Salesforce. Two of its major forms of service are the software that helps customers manage their business and Salesforce’s annual stakeholder conference. Continue reading to learn more about these exceptional customer service examples.