The World's Best Book Summaries
What is the systems thinking model? What is a system and how can the systems thinking model build systems that work? The systems thinking model encourages you to think about all structures—business, social, government—as systems that can be organized to work properly an efficiently. Keep reading to found out more about the systems thinking model.
Why are system goals important when you’re developing a system? How can optimizing for the wrong goal cause your system to fail? System goals are a necessary part of any system. But in order for the system to succeed, you have to make sure you’re working toward the right goals. Read more about system goals below.
What are renewable stocks, and how are they different from nonrenewable stocks? How do these types of stocks work within a system. Renewable stocks are a type of stock that is infinite, at least for a time. Nonrenewable stocks cannot be replenished. Both are important within a system. Read more about renewable stocks and how they work.
What does the Hooked model look like in action? What can you learn from Hooked model examples? Hooked model examples show how creating habits keeps customers around. The Bible app is an example of the Hooked model at work and uses triggers, actions, rewards, and investments. Read more about one of the key Hooked model examples: the Bible app.
What is a behavior trigger? How does an external trigger differ from an internal trigger? External triggers come from the environment. Internal triggers come from the person’s inner life and thoughts. Both of these behavior triggers can both be used to build habits. Read on to understand “what is a trigger?” and how an external trigger and internal trigger differ.
What is the Hooked loop? Is manipulation using the Hooked loop ethical or not? The Hooked loop is the cycle of trigger, action, reward, and investment that has the potential to addict customers. The Manipulation Matrix evaluates when the Hooked loop is being used for good or evil. Read more about the Hooked loop and the Manipulation Matrix.
What innovation resources are essential to disrupt markets? How can innovation resources position a company for success? Innovation resources are the capabilities, values, and culture that come together to help encourage or address disruption. An organization needs innovation resources to develop disruption capacity and respond to market disruptors. Read more about innovation resources and how they work.
What is the Apple PDA? What can you learn from the Apple PDA about disruptive innovation? The Apple PDA, also known as the Apple Newton, is a case study in failed disruptive innovation. Truly new products don’t have an established market so you can’t start too big. Read more about the Apple PDA as a case study in scaling disruptive innovations.
What are some barriers to innovation? How can organizations overcome these obstacles to innovation? Barriers to innovation are related to the ability to adapt to markets and move up or down. An innovative product needs to be able to position itself well and evolve. Read more about barriers to innovation and how they can be addressed.
What are Hooked marketing skills? How do Hooked marketing skills build on user habits? Hooked marketing strategies start with a consideration of user habits. Then, you use the Hooked model to build out a product with a trigger, action, reward, and investment. Read on for questions and exercises to help you implement Hooked marketing strategies.