Business Archives

Products That Died Crossing the Chasm (Examples)

Why do most new, high-tech products fail to reach the stage of mass adoption? What are some examples of products that died in the chasm? In his book Crossing the Chasm, Moore discusses two products that failed to cross the chasm: Segway’s personal transportation device and Motorola’s Iridium network. In both cases, Moore argues, they failed to reach the chasm stage due to technical limitations. Keep reading to learn why most high-tech products die before crossing the chasm—with examples.

To Grow Your Audience, Temper Your Expectations

Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn’t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.

The Best 3 Product Framing Strategies

What are the three product framing strategies? What are the benefits of framing during the product development process? The purpose of product framing is to make sure the product development team is on the same page, and to identify the risks the company will be taking during the product discovery process. There are three methods for doing this: opportunity assessment, the customer letter technique, and startup canvas. Learn about each of the three product framing techniques below.

Business Model Canvas: Revenue Streams Explained

What is a revenue stream? What are the two types of revenue streams? A revenue stream is simply a source of profit for a business—where the money comes from. Defining your revenue streams is one of the key elements of designing a business model for your company. There are two types of revenue streams in Business Model Canvas: 1) profits from single transactions, and 2) profits from ongoing payments such as subscriptions. We’ll discuss both of these elements below.

What Is the Long-Tail Business Model?

What is the long-tail business model? How does the long-tail business formula differ from the conventional business wisdom? The long-tail business model is where a business sells a wide range of niche products/services instead of selling large numbers of high-demand products/services. The long tail formula seems to fly in the face of the common advice to focus on one niche product (in other words, to prioritize one thing and do it exceptionally well). Further, expanding your offerings according to the long tail formula could be the key to disrupting the market and winning big. In this article, we’ll take a

Allan Dib: How to Get Customer Referrals

How can you get more customer referrals? What can you do to encourage people to recommend your brand? Focusing on existing customers should be a key part of your marketing strategy. This involves getting your customers excited about your brand and encouraging customer referrals. Here are some easy ways you can encourage customer referrals.

Crossing the Chasm: Book Overview (Geoffrey Moore)

What is Geoffrey Moore’s book Crossing the Chasm about? How does remaining in the chasm between the early market and the mainstream market sabotage your business? In his book Crossing the Chasm, marketing consultant Geoffrey Moore explains why most high-tech products stagnate and die out, never reaching the stage of mass adoption. His explanation is grounded in the “Technology Adoption Life Cycle” (TALC), which predicts how innovations are adopted by different segments of society as a technology matures. Below is a brief overview of Crossing the Chasm by Geoffrey Moore.

The 3 Types of Tech Companies: Explained

What are the three types of tech companies? What are the advantages and disadvantages of each type? In his book Inspired, Marty Cagan outlines the three types of tech companies: startups, growth-stage companies, and enterprise companies. He also discusses the pros and cons of being at each stage. Continue reading to learn about the three types of tech companies.

How Does the Freemium Business Model Make Money?

What is the freemium business model? How do freemium products generate revenue? The freemium business model is where a business gives away a limited suite of services for free and charge for a premium or additional features. The revenue from paying customers supports the costs incurred by the free users. In this article, we’ll take a look at the concept behind the freemium business model and explain the difference between freemium and free trial.

How to Measure Technological Maturity (TALC & TRL)

What is technological maturity? How do you measure the maturity of a technology? There are a number of models that can be used to chart the maturity of a technology. The TRL (Technology Readiness Level) is the most common tool for measuring the maturity of a technology in terms of its evolution (from basic concept to an actual working system). The TALC (Technology Adoption Life Cycle), on the other hand, measures technological maturity in terms of the degree of its adoption by the market. In this article, we’ll take a look at how the two systems overlap.