Contagious: Jonah Berger’s Best Marketing Tactics

Contagious: Jonah Berger’s Best Marketing Tactics

What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”?  In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on—or, in his words, becoming “contagious”—is word of mouth. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. Keep reading for the best marketing tactics from Contagious by Jonah Berger.

How to Identify the Most Important Sentences in a Book

How to Identify the Most Important Sentences in a Book

How can you tell which are the most important sentences in a book? What are the best ways to unpack complicated sentences? In How to Read a Book, authors Adler and Van Doren suggest identifying an author’s most important sentences to find their leading proposition. Once you’ve identified the primary proposition, paraphrase it in your own words to make sure you really understand its meaning. Keep reading to learn the best way to find and unpack an author’s most important sentences.

The Gifts of Imperfection: Review (Brené Brown)

The Gifts of Imperfection: Review (Brené Brown)

Are you thinking of reading Brené Brown’s book Gifts of Imperfection? What is the book about and how can it help you? Brené Brown is famous for her works regarding shame, worthiness, and vulnerability, among other topics. Her book The Gifts of Imperfection was an instant bestseller, but that doesn’t mean it’s free from flaws. This review of The GIfts of Imperfection covers the book’s content, structure, and more. Continue below for our Gifts of Imperfection review.

The Coddling of the American Mind: Best Quotes

The Coddling of the American Mind: Best Quotes

Are you looking for The Coddling of the American Mind quotes from Jonathan Haidt and Greg Lukianoff? What do these quotes say about the fragility of today’s youth? In their book, Haidt and Lukianoff discuss the growing fragility amongst young people, specifically college students. The authors believe that colleges are preventing students from encountering controversial topics and stunting their emotional growth. Keep reading for The Coddling of the American Mind quotes with analysis.

How to Read Fiction With an Analytical Eye

How to Read Fiction With an Analytical Eye

Do you want to know how to read fiction with an analytical eye? How is reading fiction different than reading nonfiction? In their book How to Read a Book, Adler and Van Doren discuss the differences between reading fiction and nonfiction. While most of the book focuses on how to read nonfiction, this section teaches how to actively read fiction with a critical eye and analyze quality. Continue reading to learn Adler and Van Doren’s method to reading fiction.

The Coddling of the American Mind: Book Overview

The Coddling of the American Mind: Book Overview

What is The Coddling of the American Mind book about? What are the three “Great Untruths” shared in the book? The Coddling of the American Mind is Jonathan Haidt and Greg Lukianoff book about the growing fragility of colleges and young people today. The authors discuss three “untruths” that young people are told that are dangerous for society. Keep reading to learn what The Coddling of the American Mind is about.

How to Read Social Science Books

How to Read Social Science Books

How should you go about reading social science books? What makes these books different than other types of nonfiction? Social science books are different than other forms of nonfiction because they should not be read as isolated works. When you read social science works, you should read many books on the same topic to get a comprehensive take on the matter. Here’s how Adler and Van Doren suggest reading social science books in How to Read a Book.

Lost Connections: Book Overview (Johann Hari)

Lost Connections: Book Overview

What is the Lost Connections book about? What are the solutions to depression highlighted in the book? The Lost Connections book challenges the belief that depression is just a chemical imbalance in the brain, and instead highlights the psychological, social, and biological factors that are the real root causes of depression. The book suggests a few ways to tackle depression including community care, social prescribing, walking through childhood trauma, and curbing materialism. Read on to learn more about how the Lost Connections book explores alternative causes of depression.

As a Man Thinketh: James Allen’s Self-Help Classic

As a Man Thinketh: James Allen’s Self-Help Classic

Have you read James Allen’s As a Man Thinketh? Do you know how it can help you create the life you want? In As a Man Thinketh, James Allen explores the power of thought, asserting that you are what you think. This self-help classic discusses the ways that thoughts manifest in reality and how to direct your thoughts in order to create the life you want. Read more to learn about James Allen’s As a Man Thinketh.

How to Read a Book Effectively (History, Math, Science)

How to Read a Book Effectively (History, Math, Science)

Do you want to know how to read a book effectively? What are the best ways to read history, math, and science books? How do you go about reading books that are no longer accurate? In How to Read a Book, co-authors Adler and Van Doren explain how to read history, math, and science books. They suggest reading these books and finding commonalities and links to one another rather than reading them in isolation. They also suggest being on the lookout for bias. Continue reading to learn the best methods for reading history, math, and science effectively.