What is the Zagrum Company from Leadership and Self-Deception? Why would this company be considered “out of the box”? In the Arbinger Institute’s leadership fable Leadership and Self-Deception, the main character Tom struggles with self-betrayal and treating others with respect—both at work and at home. He is told about Bud’s experience at the Zagrum Company in hopes of inspiring him to change. Here is the Zagrum Company’s story.
The Zagrum Company: Leading Outside the Box










