Elizabeth Whitworth, Author at Shortform Books

Seth Godin: Branding & Price Help You Reach the Right Audience

What is it about Coca-Cola’s brand that makes it so effective? What should you consider when setting a price for your product or service? According to Seth Godin, branding and price are powerful tools. Used well, they can help you align your product’s story with the story that your audience tells. In This Is Marketing, he explains how to leverage branding and price effectively. Keep reading to understand how to use these important tools to your advantage.

Tara Brach’s RAIN Technique: A Guide to Everyday Mindfulness

How is mindfulness applied to everyday life? What’s the difference between the RAIN technique and the STOP technique? At a Buddhist conference, former ABC News anchor Dan Harris heard Tara Brach speak about loving and accepting yourself as you are. She presented a technique that he found helpful in applying mindfulness in everyday situations. Keep reading to learn about the RAIN technique and how it might benefit you as it benefited Harris.

Examples of Geopolitics: Geography Shapes the World Stage

Why does China seek out Africa’s resources? Why have India and Pakistan wanted control of Kashmir? Why has Korea been colonized and invaded so often? Geography shapes the way that nations interact with each other. Tim Marshall explains that, on the international stage, nations use trade, diplomacy, and military force as they vie for access to geographical bounties—troves of resources, trade routes, and defensive features. Read on to find several examples of geopolitics from Prisoners of Geography.

How to Argue With Your Partner: 3 Tips for Healthy Conflict

When you were young, what did you learn about conflict in relationships? Do you tend to fight dirty or just avoid conflict altogether? Relational conflict is unavoidable. But, destructive conflict is optional. If you’re committed to doing your part to build and maintain a happy relationship, equip yourself to fight in a healthy manner and choose your battles wisely. Keep reading for expert advice on how to argue with your partner in a way that ultimately brings you closer together.

Why You Should Focus on Your Smallest Viable Market (Seth Godin)

How to Find Your Target Audience and Competitors

Should you try to sell your product to everyone? What’s the best way to allocate your marketing budget? Seth Godin says that, to be effective at marketing, you must first understand what people need and then seek to fill that need. But, you can’t be all things to all people, so you must apply focus to your marketing efforts. You have to identify your core audience and serve them well. Read more to understand what Godin means by your “smallest viable market.”

Prisoners of Geography by Tim Marshall: Overview & Takeaways

Why are the economies of Northern Europe stronger than those of Southern Europe? How does global warming impact trade routes? How is Tibet geopolitically important? Prisoners of Geography by Tim Marshall is about how geography shapes the development and politics of nations. Marshall’s aim is to help readers gain a deeper understanding of global politics and conflicts by detailing their geographical underpinnings. Continue reading for an overview of this eye-opening book.

Expert Advice on How to Maintain a Healthy Relationship

What’s the secret to a happy long-term relationship? What should you do, and what should you avoid? If you’re regularly fighting with your partner or just feeling a little bored, staying happy may seem more easily said than done. But, maintaining a happy romantic relationship isn’t as difficult as it can seem—as long as you’re armed with the right knowledge. Read on for expert advice on how to maintain a healthy relationship with your partner.

How to Motivate Customers to Act: Tips From Seth Godin

What kind of pressure should you put on customers and potential customers? How can you get them to move toward your product and not away from it? In This Is Marketing, marketing expert Seth Godin contends that effective marketing is ultimately about changing people’s lives. But, to do that, you must do the basic work of convincing them to buy what you’re selling. Read more to learn how to motivate customers to take action with insights from Godin.

The Importance of Human Geography: How It Shapes Nations

How do Russian minorities in European nations influence geopolitics? How have the borders of African nations affected people? In Prisoners of Geography, Tim Marshall highlights the importance of human geography, showing how it shapes nations. Furthermore, he illustrates how borders that don’t take geography into account usually lead to internal conflicts. Keep reading to learn about human geography and why it matters.

Problem-Solving Marketing: Why You Must Provide Solutions

What should you do first—create a product or figure out how to sell it? Why do people buy products? Everyone has problems, needs, and desires. Entrepreneur and marketing expert Seth Godin says that effective business people know how to tap into those—creating products that solve customers’ problems and fill their wants and needs. Keep reading to learn why Godin promotes problem-solving marketing.