Darya Sinusoid

Darya’s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain/mind/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.

How to Heal Emotional Trauma: Forgive and Forget

How do people form emotional scars? Why do some people move on from emotional hurt relatively quickly while others form emotional scars that last a lifetime? Emotional scars—otherwise known as psychological trauma—result from situations that threaten your sense of emotional or physical safety. Psychologists argue that your subjective emotional experience of a situation defines whether you find it traumatic—the more powerless you feel, the more likely you are to feel traumatized and form an emotional scar. In this article, we’ll explore what determines your ability to heal from emotional trauma and how to speed up your recovery.

How to Build Trust in a Cognitive Culture

What is cognitive trust? How do cognitive cultures approach professional relationships? Erin Meyer, the author of The Culture Map, describes cognitive trust as trust that develops based on behaviors (as opposed to personal feelings). Cognitive cultures strictly delineate their personal and professional relationships. In this article, we’ll look at how members of cognitive cultures build trust and present some tips you can use to build trust in a cognitive culture.

The 2 Word-of-Mouth Marketing Strategies That Work

What is word-of-mouth marketing? What are the best ways to generate word-of-mouth referrals? Word-of-mouth (WOM) marketing is a way of promotion where customers spread goodwill about a brand and its products through conversations. There are two primary channels you can use to create a word-of-mouth marketing strategy for your business: vertical media and business press. We’ll discuss both of these strategies below.

Communicating With High- and Low-Context Cultures

Do you often communicate with people from other cultures as part of your job? What differences have you noticed between different cultures’ communication styles? Learning how to communicate effectively is essential for good business. But contrary to popular belief, the techniques for good communication vary depending on the place you’re in. Cultural communication expert Erin Meyer places cultures on a communication spectrum and defines the two extremes as “high-context” and “low-context.” In this article, we’ll look at the difference between high- and low-context cultures and present some strategies for working well with people whose communication styles differ from yours.

Is There a Link Between Good Health and Happiness?

What role does mental attitude play in physical health? Is it true that happy people tend to be physically healthier? Looking after your body (eating well, getting enough sleep, and exercising regularly) is just one side of the coin when it comes to good health. The other side of the coin is how happy you feel internally—your mental attitude influences the way that your body heals. In this article, we’ll explore the link between good health and happiness, and how your mental attitude influences your physical health.

Conflict and Culture: How Different Cultures Disagree

How do different cultures approach conflict? Does the culture you come from tend to express disagreement openly or tacitly? Conflict and disagreement are necessary realities in the business world. But the rules for appropriate disagreement vary across cultures. In discussing conflict and culture, cultural communication expert Erin Meyer divides disagreement styles into two extremes: “confrontational” and “avoids confrontation.” In this article, we’ll look at why it can be so hard to determine where a culture falls on the disagreement spectrum and present some strategies you can use to ensure that disagreements don’t harm your business relationships.

Geoffrey Moore: The Chasm and Its Symptoms

What is the biggest “chasm” in Geoffrey Moore’s Technology Adoption Life Cycle (TALC)? How do you know that your business has reached the chasm between the early adopters and the early majority? According to Geoffrey Moore, the most significant chasm in the TALC occurs between early adopters and the early majority. The telltale signal that your business has reached the chasm is plateauing sales: when you first release your product, you may see exponential growth of sales in the early market, but then sales revenue hits a plateau or even trail off as the early market saturates and you enter

Erin Meyer: The Culture Map Framework

How do you measure cultural differences? In what key ways do the world’s cultures differ? In an increasingly globalized world, understanding different cultures is an essential business skill. However, there are few systematic methods for analyzing and dealing with specific cultural differences. To address this gap, cultural communication expert Erin Meyer developed an eight-dimension framework for mapping cultural differences. In this article, we’ll look at Erin Meyer’s culture map comprised of the eight axes of cultural difference.

How to Fix Poor Impulse Control: Pause and Think

Do you often act on impulse? What can you do to keep your impulsive reactions at bay? Emotions get the better of all of us from time to time, especially when we are under stress or pressure. One way you can train yourself to take control of how you react to situations is by delaying your response to stimuli. In this article, you will learn how to deal with poor impulse control by delaying your responses.

Technology Adoption Life Cycle: The Late Majority

What is the “late majority” in the context of technology adoption? How does the late majority market adopt new technology? The late majority is the group of customers who favor stability and familiarity over progress and novelty. They are not interested in new technology or the advantages it affords, but as it becomes standard and the technology that it replaces becomes obsolete, they will eventually upgrade to mitigate risk. Learn about the characteristics of the late majority market.