100 Best Persuasion Books of All Time

We've researched and ranked the best persuasion books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Richard Branson, Charles T. Munger, Reid Hoffman, and 406 other experts.
1

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
more

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

See more recommendations for this book...

2
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
more

Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

See more recommendations for this book...

3

Thinking, Fast and Slow

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel...
more

Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

See more recommendations for this book...

4

Getting to Yes

Negotiating Agreement Without Giving in

The key text on problem-solving negotiation-updated and revised

Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.

Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable...
more

Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

See more recommendations for this book...

5

Never Split the Difference

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into...
more

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel PinkEmphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Granteval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

See more recommendations for this book...

6

The 48 Laws of Power

This amoral, cunning, ruthless, and instructive book synthesizes the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz with the historical legacies of statesmen, warriors, seducers, and con men throughout the ages. less

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

See more recommendations for this book...

7
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged...
more

Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

See more recommendations for this book...

8
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
more

Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

See more recommendations for this book...

9
An alternate cover edition exists here.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point...
more

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

See more recommendations for this book...

10
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising,...
more

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
more

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

See more recommendations for this book...

12
NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The...
more
Recommended by James Altucher, Aaron Watson, and 2 others.

James Altucher@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron WatsonThis one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write.... (Source)

See more recommendations for this book...

13

Persuasion

Twenty-seven-year old Anne Elliot is Austen's most adult heroine. Eight years before the story proper begins, she is happily betrothed to a naval officer, Frederick Wentworth, but she precipitously breaks off the engagement when persuaded by her friend Lady Russell that such a match is unworthy. The breakup produces in Anne a deep and long-lasting regret. When later Wentworth returns from sea a rich and successful captain, he finds Anne's family on the brink of financial ruin and his own sister a tenant in Kellynch Hall, the Elliot estate. All the tension of the novel revolves around one... more
Recommended by Jenny Davidson, and 1 others.

Jenny DavidsonPersuasion is an unusually brilliant novel, just in terms of its style of narration. Out of all of the novels Austen published in her short life, this one feels most to me like a real love story. (Source)

See more recommendations for this book...

14

Steve Jobs

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal...
more

Elon MuskQuite interesting. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Gary VaynerchukI've read 3 business books in my life. If you call [this book] a business book. (Source)

See more recommendations for this book...

15

Yes!

50 Scientifically Proven Ways to Be Persuasive

Small changes can make a big difference in your powers of persuasion.

What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is...
more
Recommended by Charles T. Munger, Charlie Munger, and 2 others.

See more recommendations for this book...

16

Trump

The Art of the Deal

From the Impresario of NBC’s hit show The Apprentice

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.

Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top...
more

Jim HansonYou already had Trump officials testifythey disagreed w/ @realDonaldTrump Interesting thing about executive power The executive has the power Not the advisers Here's a good book on it https://t.co/KGlUpucCNI Time for the acquittal https://t.co/xICCPPuvM5 (Source)

Marc M. LalondeThe easiest way to Clean Up my Friends List is to post this... I love this book! | Let's get to know each other a little. I'll start... Here's MY Story: https://t.co/o8gIl1TxR7 #AskLalonde #marcmlalonde #wealthy #inspiration https://t.co/6ULSKHiIj3 (Source)

Secret Agent Number SixThe failing George W. Washington and his dad George H.W. Washington were fake Presidents. They did not think of The Constitution before I did.They stole all of my ideas for it from "The Art of the Deal" which you should read right now because its the best book ever. No collution! (Source)

See more recommendations for this book...

17
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
more

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

See more recommendations for this book...

18
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable... more

Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)

Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)

Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)

See more recommendations for this book...

19
The Forbidden Keys To Persuasion

Chapter Overview

Lesson 1: The Basis Of Forbidden Persuasion And The Achilles Heel Of The Human Mind
Lesson 2: The Mechanics Of Cult Mind Control - Part 1
Lesson 3: The Mechanics Of Cult Mind Control - Part 2
Lesson 4: Psychological Ventriloquism
Lesson 5: Persuasion And The God Complex: An Excerpt From Joe Vitale's Seven Lost Secrets Of Success
Lesson 6: Context And Persuasion
less

See more recommendations for this book...

20

The Art of War

For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture-a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words. In his crisp, accessible new translation, scholar John Minford brings this seminal work to life for modern readers.

Minford opens with a lively,...
more

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was.

The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to...
more
Recommended by Bill Gates, Jeff Bezos, Simon Sinek, and 22 others.

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Jeff Bezos[From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

See more recommendations for this book...

22

Crucial Conversations

Tools for Talking When Stakes Are High

Crucial Conversations: Tools For Talking When Stakes Are High is a guide to hone your conversation skills, and prepare you for the most important or trying times of your life and career. The book discusses how talking in the right way can help people achieve what they want. People are often tongue-tied when it comes to interacting with someone, especially when there is a lot of tension in the air. Strong emotions often give away the ability to rationalise one's thoughts, especially during conversations, and emotionally-driven conversations will not work on important occasions. This book... more
Recommended by Max Levchin, Deke Bridges, and 2 others.

Max LevchinA now-venerable guide to having tough conversations in a way that engages the debaters. (Source)

Deke BridgesPicked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh (Source)

See more recommendations for this book...

23
He says that's his best offer. Is it?

She says she agrees. Does she?

The interview went great—or did it?

He said he'd never do it again. But he did.

Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and...
more
Recommended by Naval Ravikant, and 1 others.

See more recommendations for this book...

24
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new...
more

Jeffrey ShawI’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX (Source)

Cat Williams-TreloarDaniel Pink "To Sell is Human" - describes selling as a way to move and serve people along the journey. It's packed full of examples, science and experiments in an easily digestible form. (Source)

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

See more recommendations for this book...

25
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better...
more

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really [email protected]# you up psychologically. (Source)

See more recommendations for this book...

26
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to...
more
Recommended by Kimberly Gloria Choi, and 2 others.

Kimberly Gloria ChoiI actually have read the Wolf of Wall Street before. But this time I want to understands this man without any Hollywood beautifying filter. Try to get into his head. Simply want to know how he used charisma and Psychology to manipulate people. And I’m certain, all dictators, leaders in history, they all have their very own charisma, unique tonality that attracts people's’ attention. To be... (Source)

See more recommendations for this book...

27
Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
more

Tony RobbinsThe basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehOver the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)

See more recommendations for this book...

28
Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales.

In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos,...
more
Recommended by Sharon Hayes, and 1 others.

Sharon Hayes@novenator @andrewmarsh6 @williamorr2110 @EmmaKinery Fat alone doesn't cause obesity. Excess calories do. This is science. There's a fantastic book called "Salt Sugar Fat" that looks at what the food industry does to get consumers hooked. (Source)

See more recommendations for this book...

29

Awaken the Giant Within

Based on his exclusive "Date with Destiny" seminars, the bestselling author of Unlimited Powerional anecdotes, case studies, personalized self-help tests and a program anyone can follow teach readers the lessons in destiny that lead to self-mastery. less

Derek SiversWhen I was 18, [this book] changed my life. (Source)

Brian KoppelmanThis book was the first of [Tony Robbins books] I read, and it asked me crucial questions about the stories I was telling myself that were limiting my growth. (Source)

Gennady BatrakovIn the business category, my #1 book is Awaken the Giant Within by Anthony Robbins. It has been over 20 years since I read the book for the first time. I reread it a few times since. I even keep extra copies of this book on my bookshelf to give away to my friends. Awaken the Giant Within has helped me in many ways. It aided me to deal with the habits I wanted to stay away from. It was easy to... (Source)

See more recommendations for this book...

30

Jonathan Livingston Seagull

This is a story for people who follow their hearts and make their own rules...people who get special pleasure out of doing something well, even if only for themselves...people who know there's more to this living than meets the eye: they’ll be right there with Jonathan, flying higher and faster than ever they dreamed.

Jonathan Livingston Seagull is no ordinary bird. He believes it is every gull's right to fly, to reach the ultimate freedom of challenge and discovery, finding his greatest reward in teaching younger gulls the joy of flight and the power of dreams. The special 20th...
more

Peter AttiaI’d encourage [young people] to read Jonathan Livingston Seagull. (Source)

Tyler CowenHonorable mentions: Jonathan Livingston Seagull, Zen and the Art of Motorcycle Maintenance, and The Joy of Sex, all given to me by my mother. I believe they helped inculcate some of the 1960s-70s ethos of individual freedom into my thinking. (Source)

Wim Hof[Wim Hof said this is one of his most-recommended books.] (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31
About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an...
more

Jeff GibbardThis book single-handedly changed my life. BY learning the principles of "Frame Control" I have had much greater success in sales, public speaking, and in managing my team. (Source)

Michael HerrmannGreat book on pitching, and more generally, sales. Funny too. Has some ideas very reminiscent of Thinking Fast and Slow. (Source)

See more recommendations for this book...

32
Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket.

No career guide can offer advice for success that works for everyone. As Adams explains, your best bet is to study the ways of...
more
Recommended by Timothy Ferriss, Gennady Batrakov, and 2 others.

Timothy FerrissScott has an incredible approach to 'career planning' that's as effective as it is unusual. He’s beaten all the odds and can help you do the same. (Source)

Gennady Batrakov[One of the] few books that made a great deal of impact on my life. (Source)

See more recommendations for this book...

33

How to Write a Good Advertisement

UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor...
more
Recommended by Scott Adams, and 1 others.

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

See more recommendations for this book...

34
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.

Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk...
more

Drew HoustonIt’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. (Source)

Sharon Salzberg[Sharon Salzberg recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Roxana Bitoleanu[One of the books recommends to young people interested in her career path.] (Source)

See more recommendations for this book...

35
If you've read other selling books, you're probably tired of the false promises that never quite work out. You're probably tired of being told "you can do it if you just believe you can."

You're probably tired of reading about tricks that made a particular sale ~ tricks that may have been appropriate to a particular situation, but not yours ~ and even if they were appropriate, how would you have thought of them at the right time?

If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air ~ told how you must...
more

See more recommendations for this book...

36
The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In...
more

Mark RobergeThe other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling. (Source)

Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

Tudor TeodorescuI can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally,... (Source)

See more recommendations for this book...

37
Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his so-called "mind reading" feats.

Using principles from cognitive psychology, Nick has developed ways to subconsciously influence people's thoughts, and his "mind reading" demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that fascinating secret for the first time, and it explains how you can use those principles to subconsciously influence people's thoughts in your own life....
more

See more recommendations for this book...

38

I Wanna Iguana

Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassurances: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house. and his mom's replies: How are you going to get a girl to marry you when you own a giant reptile? will have kids in hysterics as the negotiations go back and forth through... more

See more recommendations for this book...

39
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to... more

Marissa MayerProud of our friend and neighbor Olivia Fox Cabane - her book 'The Charisma Myth' launched today and is already #122 of all books on Amazon. It went into its second printing even before launch! (Source)

Laura LangOlivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference. (Source)

Dr. Monali Y. DesaiCurrently, my favorite business book is The Charisma Myth (Olivia Fox Cabane) because I feel it has so many small but impactful takeaways about improving how you communicate with others, I try to reread it once a year. (Source)

See more recommendations for this book...

40
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some...
more

Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
41

Verbal Judo

The Gentle Art of Persuasion

Improve communication, resolve conflicts, and avoid the most common conversational disasters through simple, easily remembered strategies that deflect and redirect negative behaviour.

Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in...
more

See more recommendations for this book...

42

Propaganda

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought...
more

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

See more recommendations for this book...

43
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people s memory....
more

Robert B. CialdiniCarmen Simon has broken the mold by showing how to enhance memory for our good ideas―not just in ourselves but in others. (Source)

Scott AdamsFor more science on the topic of how intentional "mistakes" can aid in memory retention, I recommend the book Impossible to Ignore by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or to make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly. Most of us don't know what we were doing on this day a year ago. But we... (Source)

Guy KawasakiIf you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it. (Source)

See more recommendations for this book...

44

The Art of Seduction

The season's most talked-about all-purpose personal strategy guide and philosophical compendium," said Newsweek of Robert Greene's bold, elegant, and ingenious manual of modern manipulation, The 48 Laws of Power. Now Greene has once again mined history and literature to distill the essence of seduction, the most highly refined mode of influence, the ultimate power trip.

The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history....
more

See more recommendations for this book...

45
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help readers turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or... more
Recommended by Bill Liao, and 1 others.

Bill LiaoThe human world occurs in language so best get good at it! (Source)

See more recommendations for this book...

46

Free Will

Belief in free will touches nearly everything that human beings value. It is difficult to think about law, politics, religion, public policy, intimate relationships, morality—as well as feelings of remorse or personal achievement—without first imagining that every person is the true source of his or her thoughts and actions. And yet the facts tell us that free will is an illusion.

In this enlightening book, Sam Harris argues that this truth about the human mind does not undermine morality or diminish the importance of social and political freedom, but it can and should change the...
more
Recommended by A.J. Jacobs, and 1 others.

A.J. JacobsI don’t believe in free will [...] Some people see that as depressing but I actually find it liberating because it’s so much easier to forgive yourself for doing stupid things. (Source)

See more recommendations for this book...

47
Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969.
In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue...
more

See more recommendations for this book...

48
In the cloud-washed airspace between the cornfields of Illinois and blue infinity, a man puts his faith in the propeller of his biplane. For disillusioned writer and itinerant barnstormer Richard Bach, belief is as real as a full tank of gas and sparks firing in the cylinders...until he meets Donald Shimoda — former mechanic and self-described messiah who can make wrenches fly and Richard's imagination soar....

In Illusions, Richard Bach takes to the air to discover the ageless truths that give our souls wings: that people don't need airplanes to soar...that even the darkest clouds...
more
Recommended by James Altucher, Christopher Lochhead, and 2 others.

James AltucherWhat would a messiah be like if he lived now. Would he care about politics? Would he care about the constant things people scream about on social media? Or would he care about peace in the heart. And peace in our every day activities. And beauty. And being calm. And trusting the universe around us. I go with the latter and so does this book. (Source)

Christopher LochheadRichard Bach is an American Treasure who dishes out powerful life-changing lessons in the most endearing way. (Source)

See more recommendations for this book...

49
When the driver leaves the bus temporarily, he gives the reader just one instruction: Don't let the pigeon drive the bus! But, boy, that pigeon tries every trick in the book to get in that driving seat: he whines, wheedles, fibs and flatters. Will you let him drive? Told entirely in speech bubbles, this is a brilliantly original book. less
Recommended by Elys Dolan, and 1 others.

Elys DolanFunny enough to keep even the most jaded parent entertained. (Source)

See more recommendations for this book...

50

The Prince [with Biographical Introduction]

Niccolo Machiavelli's "The Prince" is intended to be a treatise on ruling and is considered by many to be a classic of political science. In the book Machiavelli offers many bits of practical advice on how to rule and even though the book was written in the early 16th century its ideas are still very relevant today. Where "The Prince" differs from other political literature before it is in its separation of the lofty idealism of morality and ethics from the practical demands of governing. It is this very aspect of Machiavelli's work that has made his name synonymous with an almost immoral... more

Eric RipertA fascinating study and still wholly relevant. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Prince (Machiavelli) [to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Ryan HolidayOf course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who... (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
51
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The...
more
Recommended by Angela Pham, and 1 others.

Angela PhamThe attendees in the altMBA program actually influenced me the most in my book purchases: Robin Flaherty persuaded me to buy Thank You For Arguing. (Source)

See more recommendations for this book...

52
This book holds the keys to Ericksonian approaches to hypnotherapy, and they unlock how to apply the solution oriented strategies of Milton Erickson, M.D. to a modern application of his ideas. This book will teach you how to tap into the treasure trove of resources Milton Erickson left us through his writings, case studies, and books.

Milton Erickson, M.D. pioneered medical hypnotherapy and the use of clinical hypnosis to produce rapid change. By understanding the theory and practical techniques of his approach you can produce the same rapid results with your clients.
more

See more recommendations for this book...

53

Influencer

The Power to Change Anything

From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

- Identify a handful of high-leverage behaviors that lead to rapid and profound change.
- Apply...
more

See more recommendations for this book...

54
God's Debris is the first non-humor book by best-selling author Scott Adams. Adams describes God's Debris as a thought experiment wrapped in a story. It's designed to make your brain spin around inside your skull. Imagine that you meet a very old man who you eventually realize knows literally everything. Imagine that he explains for you the great mysteries of life: quantum physics, evolution, God, gravity, light psychic phenomenon, and probability in a way so simple, so novel, and so compelling that it all fits together and makes perfect sense. What does it feel like to suddenly... more
Recommended by Naval Ravikant, and 1 others.

Naval RavikantGod’s Debris by Scott Adams, very interesting. (Source)

See more recommendations for this book...

55
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key... more

See more recommendations for this book...

56

Age Of Propaganda

The Everyday Use And Abuse Of Persuasion

Recommended by Timothy Ferriss, Ramit Sethi, and 2 others.

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

See more recommendations for this book...

57

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. less

Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)

Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

See more recommendations for this book...

58
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or...
more

See more recommendations for this book...

59
Richard Bandler's books have sold more than a half a million copies worldwide. Tens of thousands of people, many of them therapists, have studied his blend of hypnosis, linguistics and precise thinking in the United States, Europe, and Australia. Bandler is the author of Trance-formation, "Using Your Brain-for a Change, Time for a Change", "Magic in Action, "and" the Structure of Magic". He coauthored "Frogs into Princes, " "Persuasion Engineering", "The Structure of Magic II", and "Magic in Practice". Grinder is a communication specialist whose background includes a degree in linguistics and... more

See more recommendations for this book...

60

Contagious

Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

...
more

Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
61
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers. He has trained more than two million people...
more

See more recommendations for this book...

62
What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
more
Recommended by Vinod Khosla, Vinod Khosla, and 2 others.

See more recommendations for this book...

63
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture...

1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda.

...
more

Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

See more recommendations for this book...

64
From the creator of Dilbert and author of Win Bigly , a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality.

If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.

"We know when history will repeat and when it won't."
"We can tell the difference between evidence and coincidences."
"The simplest explanation is usually true."

Wrong, wrong, and...
more
Recommended by Andrew Price, Tobias S, and 2 others.

Andrew PriceAnyone interested in learning how to think more rationally about complex issues, I can highly recommend the new 'Loserthink' book by @ScottAdamsSays. Love it. Amazon link: https://t.co/nVqR3zUduL (Source)

Tobias SIt appears the last book I’m finishing in 2019 will be “Loserthink” by @ScottAdamsSays So far a great book to remind oneself to think more clearly, more critical & not as irrational as it comes natural to us. (Source)

See more recommendations for this book...

65
A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one. less

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

George RavelingThis, to me, is one of the true classics of all time. (Source)

Jessica SternThis is a brilliant book. Hoffer points out that zealots can be attracted to zealotry itself. Leaders of revolutionary movements go after people who are so dissatisfied with the status quo, and with themselves, that they are willing to put everything at risk, to create a new, better, purer world. The trick is to provide them with an identity as part of something bigger than themselves. One of the... (Source)

See more recommendations for this book...

66
Today’s stock market is not for the faint of heart. At a time of frightening volatility, what is the average investor to do?


The answer: turn to Burton G. Malkiel’s advice in his reassuring, authoritative, gimmick-free, and perennially best-selling guide to investing. Long established as the first book to purchase before starting a portfolio or 401(k), A Random Walk Down Wall Street now features new material on “tax-loss harvesting,” the crown jewel of tax management; the current bitcoin bubble; and automated investment advisers; as well as a brand-new chapter on...
more

John KayEssentially, the theme of Malkiel’s book was that you could, in effect, do investing yourself. (Source)

Michael HebenstreitIf you want to get into stock trading or in case you want to become an investor, then I definitely would recommend to read the book I already mentioned and in addition: A Random Walk Down Wall Street by Burton Malkiel. (Source)

Andrew W LoIt’s a wonderful read because it doesn’t presuppose any background knowledge of economics or finance…It’s had so much staying power. It was written in the 1970s, a bestseller when it came out, and it’s still a bestseller now. I recommend it to my MBA students today because it’s just a wonderful introduction to the field of finance. At the same time, it provides some very sensible advice for... (Source)

See more recommendations for this book...

67
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che occorre per avere successo è un potere quanto mai concreto. less

Dominic D'AgostinoI liked it so much, I bought it and I gave it to all my lifting buddies. (Source)

Cristina RiesenFirst, a word on career paths. In time, I realised that career paths are like one-way streets. Magic happens in unexplored territories. Plus life is how you choose to live every moment, every day. So today, rather than building a career, I prefer to make lateral moves in life, working with great people and being part of ambitious projects impacting the world. There are a few books that got me... (Source)

Haris SiddiqueThis book taught me to heal, create a better Inner Mind Conversation, communicate better with others and unleashed my real power. Finally, I felt courageous enough to bear the risks and challenges of starting my own business. (Source)

See more recommendations for this book...

68
The number 1 Amazon kindle bestseller on hypnosis is now available in paperback! Finally the hidden secrets of hypnosis unveiled! Did you know that the likelihood is at some point today you have been hypnotised!? Did you ever watch those magician's secrets shows? At last a book that gives away all the secrets of hypnosis! And most hypnotists don't know them! You will learn how to hypnotise like a professional! This is a book that will give you THE hypnosis scripts copyright free to keep and use for fun, stage hypnosis or therapy! If you have a voice you can hypnotise someone with words alone!... more

See more recommendations for this book...

69

I Wanna New Room

A hilarious companion to I Wanna Iguana.

Ever since their baby sister came along, Alex has been forced to share a room with his little brother, Ethan, and it's a nightmare. Ethan always breaks stuff, snores like a walrus, and sticks crayons up his nose. No hardworking, well-behaved, practically grown-up boy like Alex should have to put up with that!Writing letters to his mom convinced her to let him get his pet iguana, so Alex puts pencil to paper again, this time determined to get his own room. Though all of his powers of persuasion can't get his dad to expand the...
more

See more recommendations for this book...

70

Switch

How to Change Things When Change Is Hard

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is...
more

Africa Mentor6 fine summer reads | London Business School  London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
71
PreSchool-Grade 2-The star of Don't Let the Pigeon Drive the Bus! (Hyperion, 2003) returns in another irresistible tale. Hurrying away to brush his teeth, the pajama-clad bus driver implores readers not to let his feathered friend stay up late. Youngsters are thrust into the role of caregiver as the puerile pigeon attempts to talk his way out of the inevitable, coming up with requests that range from manipulative (I hear there's a good show about birds on TV tonight. Should be very educational) to cajoling (Y'know, we never get to talk anymore. Tell me about your day-¦) to classic (Can I have... more

See more recommendations for this book...

72
A Better Way to Better Behavior

Karen Pryor's clear and entertaining explanation of behavioral training methods made Don't Shoot the Dog! a bestselling classic. Now this revised edition presents more of her insights into animal—and human—behavior.

A groundbreaking behavioral scientist and dynamic animal trainer, Karen Pryor is a powerful proponent of the principles and practical uses of positive reinforcement in teaching new behaviors. Here are the secrets of changing behavior in pets, kids—even yourself—without yelling, threats, force, punishment, guilt...
more
Recommended by David Allen, Tristan Harris, and 2 others.

See more recommendations for this book...

73

The Pigeon Wants a Puppy!

He really, really, REALLY wants one. He'll take really good care of it! What's the matter--don't you want him to be happy? The latest book in the best-selling Pigeon series is the funniest one yet. less

See more recommendations for this book...

74

The 33 Strategies of War

Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of The 48 Laws of Power and Mastery

Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and his latest book, Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique...
more
Recommended by Ryan Holiday, and 1 others.

See more recommendations for this book...

75
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not...
more
Recommended by Jack Wong, Leah Lizarondo, and 2 others.

Jack WongGuy Kawasaki's Enchantment's approach to relationships with clients / customers / partners is definitely something practicable - on building likability and trustworthiness. I have always been a Business Development kinda guy so this was actually very helpful. (Source)

Leah LizarondoI read a lot of nonfiction and business books - but this is the one I keep on going back to. Enchantment is a mindset--and if you approach your work, each interaction, with this in mind, it will change everything. My copy of this book has dog-ears everywhere. If I could keep it in my bag everyday, I would. (Source)

See more recommendations for this book...

76

Maximum Influence

The 12 Universal Laws of Power Persuasion

"Foreword by Robert G. Allen



Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:



* Read people instantly
more

See more recommendations for this book...

77
Get Anyone to Do Anything

The legendary leader in the field of human behavior delivers the national bestselling, must-read phenomenon that changed the rules. Utilizing the latest advancements in human behavior, Dr. Lieberman's critically acclaimed techniques show you step-by-step how to gain the clear advantage in every situation.

Get anyone to find you attractive
Get the instant advantage in any relationship
Get anyone to take your advice
Get a stubborn person to change his mind about anything
Get anyone to do a favor for you
more

See more recommendations for this book...

78
The Laws of Arguing According to Gerry Spence

1. Everyone is capable of making the winning argument.
2. Winning is getting what we want, which also means helping "others" get what they want.
3. Learn that words are a weapon, and can be used hostilely in combat.
4. Know that there is always a "biological advantage" of delivering the TRUTH.
5. Assault is not argument.
6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.
7. Let emotions show and don't discourage passion.
8. Don't be blinded by brilliance.
9....
more

See more recommendations for this book...

79
How to master Influencing Language and get what you want, without manipulating.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?

Do you want to know how to influence people, without being manipulative?

Want to find out how people get motivated, make decisions, to be more persuasive with everyone?

Learn how to use the right words with the right people, and get through the “Communication Wall”

Have you ever felt like you were talking to a wall? Well, that’s a very...
more

See more recommendations for this book...

80
From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for...
more

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
81
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and transform the way women understand the... more
Recommended by Ryan Holiday, Aubrey Marcus, and 2 others.

Ryan HolidayIt probably seems weird to recommend books on pickup artists, pick pockets and con men (nor am I necessarily equating the three groups) but it fits. Though I would accept that most of what these guys do is tactical rather than strategic–they are still quite excellent at identifying opportunities and weaving such flawless, enveloping plans that the marks often have no idea that anything is... (Source)

See more recommendations for this book...

82

One Word from Sophia

Sophia tries varied techniques to get the giraffe she wants more than anything in this playfully illustrated story about the nuances of negotiation.

Sophia has one true desire for her birthday. But she has Four Big Problems in the way: Mom, Dad, Uncle Conrad...and Grand-mama.

Will her presentations, proposals, and pie charts convince them otherwise?

Turns out, all it takes is one word.
less

See more recommendations for this book...

84
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.

As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to...
more

See more recommendations for this book...

85
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The...
more
Recommended by Will MacAskill, and 1 others.

Will MacAskillThe ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn't become that popular, but it's the best book on persuasion that Will has found. It's much more in-depth than other options in the genre. (Source)

See more recommendations for this book...

86
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
more
Recommended by Roger Dawson, and 1 others.

Roger DawsonCashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries. (Source)

See more recommendations for this book...

87

Sway

The Irresistible Pull of Irrational Behavior

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the...
more

See more recommendations for this book...

88
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has... more
Recommended by Ryan Holiday, Brian Burkhart, and 2 others.

Ryan HolidayThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists... (Source)

Brian BurkhartHe’s the one who said the two most powerful words are “imagine” and “believe.” That’s huge, and I absolutely agree. (Source)

See more recommendations for this book...

89
This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant” by Liza Oz of the Oprah network.
 
Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party’s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better...
more

See more recommendations for this book...

90
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What...
more
Recommended by Daymond John, Jonah Berger, and 2 others.

Daymond JohnIn Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read (Source)

Jonah BergerFlip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful. (Source)

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
91
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”

 
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
 
As Seth Godin...
more

Joe GebbiaI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)

Alan WebberIf Seth Godin didn't exist we'd need to invent him. (Source)

See more recommendations for this book...

92
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn: "the inner game of selling" how to eliminate the fear of rejection how to build unshakeable...
more
Recommended by Geoffrey James, and 1 others.

See more recommendations for this book...

93
It's been several generations since a genetic experiment gone wrong caused the Reduction, decimating humanity and giving rise to a Luddite nobility who outlawed most technology.

Elliot North has always known her place in this world. Four years ago Elliot refused to run away with her childhood sweetheart, the servant Kai, choosing duty to her family's estate over love. Since then the world has changed: a new class of Post-Reductionists is jumpstarting the wheel of progress, and Elliot's estate is foundering, forcing her to rent land to the mysterious Cloud Fleet, a group of...
more

See more recommendations for this book...

94

The Definitive Book of Body Language

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals...
more

See more recommendations for this book...

96
We all want to get to yes, but what happens when the other person keeps saying no?

How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?

In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to:

• Stay in control under pressure
• Defuse anger and hostility
• Find out what the other side really wants
• Counter dirty tricks
• Use power to bring the other side back to...
more

See more recommendations for this book...

97
About the Book: The Paradox of Choice. In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our... more
Recommended by Nassim Nicholas Taleb, Noah Kagan, and 2 others.

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

See more recommendations for this book...

98
The Sales Bible softbound - NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work -- every day, in real-world selling situations.

With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program.

Jeffrey Gitomer's column, "Sales Moves," and...
more
Recommended by Nicolae Andronic, Faisal Amin, and 2 others.

Nicolae AndronicI’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “How Google Works” - Eric Schmidt & Jonathan Rosenberg: for understanding a product, a team and a... (Source)

Faisal AminThe book has a lot of commandments that have stood the test of the time and fortunately have always worked for me. Every single page in that book has given me the wisdom that has helped me become a true entrepreneur. (Source)

See more recommendations for this book...

99
'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'

*This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict- but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.

*From the...
more

See more recommendations for this book...

Don't have time to read the top Persuasion books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.